Synthetic Media Global Market Report 2025

The synthetic media market size has grown rapidly in recent years. It will grow from $4.01 billion in 2024 to $4.53 billion in 2025 at a compound annual growth rate (CAGR) of 12.9%. The growth during the historic period can be attributed to the expanding applications of synthetic media, increased online video streaming, rising demand for personalized content, greater use of synthetic voice and speech synthesis, and the growth of ethical deepfake applications.

The synthetic media market size is expected to see rapid growth in the next few years. It will grow to $7.3 billion in 2029 at a compound annual growth rate (CAGR) of 12.7%. The growth projected for the forecast period is driven by rising consumer expectations, increased demand for digital content and entertainment, the growing popularity of interactive advertisements, higher import duties on key semiconductor components, and the surge in data generation. Key trends in the forecast period include advancements in artificial intelligence (AI) and deep learning technologies, development of new technologies, enhanced creative suites and cloud-based AI services, a movement toward ethical and regulated synthetic content creation, and the adoption of synthetic humans in customer service.

The rise in streaming services is expected to propel growth in the synthetic media market moving forward. Streaming services are platforms that deliver movies, TV shows, music, or other media over the internet in real time without requiring downloads. Their growth is driven by increasing consumer demand for on-demand, personalized content accessible anytime and anywhere via internet-connected devices. Synthetic media supports streaming services by enabling cost-effective content creation, personalization, and localization through AI-generated visuals, voices, and scripts. For example, in August 2023, the Office of Communications, a UK-based government office, reported that Disney+ usage among online users aged 65 and older rose from 7% in 2022 to 12% in 2023, highlighting the growing adoption of streaming platforms. Thus, the expansion of streaming services is fueling the growth of the synthetic media market.

Leading companies in the synthetic media market are focusing on innovative solutions such as self-service artificial intelligence (AI) platforms to improve scalability, personalization, and cost-efficiency in video content creation for training, marketing, and enterprise communications. Self-service AI platforms are user-friendly tools that enable individuals or businesses to build, deploy, and manage AI models and solutions without needing deep technical knowledge. For instance, Synthetic Media Private Limited, an India-based AI content creation company, launched Creative Reality Studio, an image-to-video platform that lets users create talking avatars from a single photo and text script. This platform empowers users to transform static images into dynamic, lifelike videos using advanced AI technologies, including GPT-3 for natural language processing and Stable Diffusion for visual generation. Its standout feature is the ability to generate photorealistic digital presenters who can speak, emote, and gesture based solely on text input and one image. The platform requires no prior video editing experience, making it accessible to businesses, educators, and creators.

In August 2024, Magnet Forensics Inc., a Canada-based software company, acquired Medex Forensics Inc. for an undisclosed sum. This acquisition aims to create a comprehensive, end-to-end digital investigations platform by combining Magnet Forensics' digital forensics software with Grayshift's mobile device extraction capabilities. Medex Forensics Inc., based in the US, specializes in detecting and authenticating synthetic media, including deepfakes and AI-generated content.

Major players in the synthetic media market are Amazon Web Services Inc., NVIDIA Corporation, FUJIFILM Holdings Corporation, Adobe Inc., Venafi Inc., Magnet Forensics Inc., Synthesia Limited, ZeroFox Inc., Tracxn Technologies Limited, ERGO Group AG, Colossyan Ltd., G2 Legal Limited, Bessemer Venture Partners LLP, Truepic Inc., Techsharks Internet Services Private Limited, StatusNeo Technology Consulting Private Limited, Ahom Technologies Private Limited, Deep Voodoo, UNE EQ LIMITED, and E-SPIN Group.

North America was the largest region in the synthetic media market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in synthetic media report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the synthetic media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Synthetic media refers to content that is digitally created or manipulated using artificial intelligence and machine learning technologies. It is applied in areas such as generating realistic deepfakes, creating virtual avatars, personalizing content, and enhancing experiences in entertainment and marketing.

The primary categories of synthetic media include text-to-image, text-to-video, and voice synthesis and modification. Text-to-image involves generating images from textual descriptions using AI models. These technologies serve a range of businesses, from large enterprises to small and medium enterprises. The content formats vary and include interactive content, long-form content, and short-form content. The technologies involved encompass natural language processing, voice synthesis, and voice recognition, and they find applications in fields such as advertising and marketing, education and training, and journalism.

The synthetic media market research report is one of a series of new reports that provides synthetic media market statistics, including synthetic media industry global market size, regional shares, competitors with a synthetic media market share, synthetic media market segments, market trends and opportunities, and any further data you may need to thrive in the synthetic media industry. This synthetic media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The synthetic media market consists of revenues earned by entities by providing services such as custom AI video creation services, AI voiceover services, virtual influencer management services, deepfake content creation services, and synthetic data generation services. The market value includes the value of related goods sold by the service provider or included within the service offering. The synthetic media market also includes sales of smartphones, IoT devices, and automated video production tools. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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