Synthetic Media Market Report 2026

The synthetic media market size has grown rapidly in recent years. It will grow from $4.53 billion in 2025 to $5.11 billion in 2026 at a compound annual growth rate (CAGR) of 12.9%. The growth in the historic period can be attributed to growing adoption of ai technologies, increasing digital content consumption, rise in social media platforms, advancements in computer vision, demand for interactive entertainment.

The synthetic media market size is expected to see rapid growth in the next few years. It will grow to $8.21 billion in 2030 at a compound annual growth rate (CAGR) of 12.6%. The growth in the forecast period can be attributed to expansion of virtual reality experiences, integration with metaverse platforms, adoption of ai-generated advertising, rising demand for personalized content, growth of voice synthesis applications. Major trends in the forecast period include realistic deepfake creation, virtual avatars and digital humans, ai-powered content personalization, marketing and advertising automation, entertainment content enhancement.

The rise of streaming services is anticipated to propel growth in the synthetic media market in the coming years. Streaming services are platforms that provide movies, TV shows, music, or other media over the internet in real time without requiring content downloads. The popularity of streaming services is growing due to increasing consumer demand for on-demand, personalized content accessible anytime and anywhere via internet-connected devices. Synthetic media supports streaming services by enabling cost-efficient content creation, personalization, and localization using AI-generated visuals, voices, and scripts. For example, in July 2025, a report published by the Office of Communications (Ofcom), a UK government office, indicated that 13% of Netflix subscribers chose the ‘Standard with Ads’ subscription tier in 2024, which surged to 28% by Q1 2025. Thus, the growth of streaming services is driving expansion in the synthetic media market.

Major companies in the synthetic media market are concentrating on creating advanced solutions, such as AI-powered video generators, to boost content creation efficiency, enhance personalization, and address the growing demand for realistic, high-quality synthetic videos across entertainment, marketing, and social media channels. AI-powered video generators are platforms or software that utilize artificial intelligence (AI) technologies, including machine learning, deep learning, and computer vision, to automatically generate, edit, or improve video content. For example, in July 2025, Baidu Inc., a China-based tech company, introduced MuseStreamer, an AI-driven image-to-video generator designed for business users. MuseStreamer can produce videos up to 10 seconds long and is offered in three versions - Turbo, Pro, and Lite - providing options in speed, quality, and computational performance. The platform employs AI models to automatically create engaging video content from static images, supporting marketing, presentations, and digital campaigns without the need for extensive video production expertise. This development marks a notable shift from traditional video production methods, enabling faster and more cost-efficient content creation.

In August 2024, Magnet Forensics Inc., a Canada-based software company, acquired Medex Forensics Inc. for an undisclosed sum. This acquisition aims to create a comprehensive, end-to-end digital investigations platform by combining Magnet Forensics' digital forensics software with Grayshift's mobile device extraction capabilities. Medex Forensics Inc., based in the US, specializes in detecting and authenticating synthetic media, including deepfakes and AI-generated content.

Major companies operating in the synthetic media market are Adobe Inc., NVIDIA Corporation, Amazon Web Services Inc., Synthesia Limited, Colossyan Ltd., Truepic Inc., Deep Voodoo, Runway AI, Stability AI, OpenAI, Pictory AI, Descript Inc., Rephrase AI, D-ID Global Ltd., Hour One AI, Synthesys Inc., Murf AI, ElevenLabs, Resemble AI, PlayHT.

North America was the largest region in the synthetic media market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the synthetic media market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the synthetic media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The synthetic media market consists of revenues earned by entities by providing services such as custom AI video creation services, AI voiceover services, virtual influencer management services, deepfake content creation services, and synthetic data generation services. The market value includes the value of related goods sold by the service provider or included within the service offering. The synthetic media market also includes sales of smartphones, IoT devices, and automated video production tools. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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