Sustainable Products Global Market Report 2025

The sustainable products market size has grown rapidly in recent years. It will grow from $389.28 billion in 2024 to $432.67 billion in 2025 at a compound annual growth rate (CAGR) of 11.1%. The growth in the historic period can be attributed to growing environmental awareness, increasing government regulations on waste and emissions, rising consumer preference for organic and natural products, increasing availability of recycled materials, and increasing urbanization leading to sustainable urban planning.

The sustainable products market size is expected to see rapid growth in the next few years. It will grow to $651.05 billion in 2029 at a compound annual growth rate (CAGR) of 10.8%. The growth projected for the forecast period is driven by rising consumer demand for eco-friendly and ethically produced products, growing demand for transparency in supply chains, increased investments in renewable energy and green technologies, and a stronger preference for products with a low carbon footprint. Key trends in the forecast period include advancements in renewable energy technologies, adoption of circular economy principles, technology-enabled sustainable manufacturing processes, innovations in biodegradable materials, and progress in sustainable packaging solutions.

The increasing demand for recycling materials is anticipated to drive the growth of the sustainable products market in the coming years. Recycling materials involves the collection, processing, and reuse of waste to create new products, thereby reducing the need for raw resources. This growing demand is driven by the need to reduce environmental pollution and adopt sustainable waste management practices. Sustainable products support recycling initiatives by being designed for easier recovery, reuse, and repurposing, which helps to minimize waste and preserve natural resources. For example, according to the Department for Environment, Food & Rural Affairs in September 2024, the recycling rate for packaging waste in the UK rose from 62.4% in 2022 to 64.8% in 2023. Thus, the increasing demand for recycling materials is contributing to the expansion of the sustainable products market.

Leading companies in the sustainable products market are developing innovative solutions such as sustainable salon color to minimize environmental impact while ensuring high performance. Sustainable salon color refers to hair coloring products and methods that are environmentally responsible, ethically sourced, and safer for both clients and stylists. For instance, in April 2024, Wella AG, a Germany-based cosmetics company, introduced WELLOXON PERFECT salon color developer to support sustainability in salons. This product features a vegan formula, carbon-reduced hydrogen peroxide, and packaging made with up to 70% post-consumer recycled plastic. It offers consistent color performance with optimal lift, full coverage, and a smooth, creamy texture for ease of application. These innovations in formulation and packaging help reduce both climate and water impact by up to 18%.

In November 2024, Waste Management Inc., a U.S.-based provider of comprehensive environmental solutions, acquired Stericycle Inc. for approximately $7.2 billion. This acquisition allows Waste Management to expand its environmental service portfolio into the growing healthcare sector by incorporating Stericycle’s regulated medical waste and secure information destruction services. Stericycle Inc. is a U.S.-based company that offers sustainable products.

Major players in the sustainable products market are Williams-Sonoma Inc, Allbirds Inc, Eosta B.V., Vivobarefoot Ltd, UBQ Materials Ltd, Finisterre UK Limited, ECOEGG LIMITED, Marley's Monsters LLC, Preserve Holdings Inc, Teapigs Limited, Troubadour Goods Limited., Bee You Organics LLC, Delphis Eco, Ethique Limited, Evolve Beauty Limited, GEORGANICS s.r.o., Huppy Inc., Meow Meow Tweet, Plaine Products LLC, Zero Zen Ltd.

North America was the largest region in the sustainable products market in 2024. The regions covered in sustainable products report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the sustainable products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Sustainable products are goods designed, manufactured, and used to reduce negative environmental, social, and economic impacts throughout their entire life cycle. They are usually made from renewable, recycled, or biodegradable materials and produced using methods that save energy and natural resources. These products are often durable, ethically made under fair labor conditions, and intended for reuse, recycling, or safe disposal at the end of their lifecycle.

The primary categories of sustainable products include recycled content, recyclable and reusable, and degradable products. Recycled content refers to materials that have been recovered or diverted from the waste stream and utilized to create new products. These products are found across various industries such as food and beverages, personal care, healthcare, and others. They are distributed through various channels, including online retail, supermarkets and hypermarkets, specialty stores, farmers markets, and direct sales.

The sustainable products market research report is one of a series of new reports that provides sustainable products market statistics, including the sustainable products industry's global market size, regional shares, competitors with the sustainable products market share, detailed sustainable products market segments, market trends and opportunities, and any further data you may need to thrive in the sustainable products market. This sustainable products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The sustainable products market consists of sales of reusable water bottles, organic cotton clothing, eco-friendly cleaning products, water-saving fixtures, and green building materials. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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