Soundbars Global Market Report 2025

The soundbars market size has grown strongly in recent years. It will grow from $6.91 billion in 2024 to $7.5 billion in 2025 at a compound annual growth rate (CAGR) of 8.5%. The growth during the historic period can be attributed to the rising adoption of flat-panel televisions, increased consumer demand for home theater systems, limited space in urban homes prompting the need for compact audio solutions, advancements in Bluetooth audio technology, and the initial integration with voice assistants.

The soundbars market size is expected to see strong growth in the next few years. It will grow to $10.26 billion in 2029 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to the surge in over-the-top (OTT) content consumption, the expansion of smart home ecosystems, increasing demand for wireless and multi-room audio solutions, rising disposable incomes in emerging economies, and technological advancements in audio quality. Key trends during the forecast period include the integration of AI-enabled voice control, soundbars bundled with subwoofers and satellite speakers, growing demand for eco-friendly and energy-efficient soundbars, preferences for customization and modular designs, and the rise of online-exclusive soundbar models.

The growing popularity of streaming platforms is anticipated to boost the expansion of the soundbars market in the coming period. Streaming platforms are online services that allow users to instantly watch or listen to movies, shows, music, or videos without the need to download them. The surge in streaming platforms is driven by increasing consumer demand for on-demand, personalized entertainment available anytime and anywhere. Soundbars improve the streaming experience by providing high-quality, immersive audio, which enhances user engagement with content on these platforms. For example, Nielsen Holdings plc, a US-based media company, reported that in 2023, American viewers streamed video content equivalent to 21 million years, representing a 21% increase from 17 million years streamed in 2022. Therefore, the rising popularity of streaming platforms is fueling growth in the soundbars market.

Key players in the soundbars market are concentrating on launching innovative products equipped with advanced features like artificial intelligence (AI) room calibration, designed to optimize sound output according to the room’s acoustics. AI room calibration technology automatically adjusts audio settings by analyzing the surrounding environment to deliver the best possible sound quality. For instance, in April 2024, LG Electronics Inc., a South Korea-based consumer electronics and home appliances firm, introduced the LG S95TR soundbar, which offers immersive 9.1.5-channel audio with Dolby Atmos support. The LG S95TR delivers 810W power through 17 speakers, including five up-firing drivers, supporting Dolby Atmos and DTS:X for an enriched 3D audio experience. It features AI Room Calibration Pro for precise sound tuning and WOW Orchestra technology to synchronize audio with LG televisions, providing users with an immersive home theater experience with minimal setup.

In April 2022, Masimo Corporation, a US-based medical technology firm, acquired Sound United for an undisclosed sum. Through this acquisition, Masimo aims to broaden its footprint in the consumer technology sector by integrating advanced health monitoring features with Sound United’s high-end audio products. Sound United is a US-based consumer audio company known for manufacturing speakers and soundbars.

Major players in the soundbars market are Samsung Electronics Co. Ltd., Sony Corporation, LG Electronics Inc., Panasonic Corporation, Xiaomi Corporation, JBL, Pioneer Corporation, TCL Technology Group Corporation, Sharp Corporation, Koninklijke Philips N.V., Yamaha Corporation, Hisense Group Holdings Co. Ltd., Bose Corporation, Vizio Inc., Sonos Inc., Intex Technologies (India) Ltd., Sennheiser Electronic GmbH & Co. KG, Onkyo Corporation, Bang & Olufsen A/S, Bowers & Wilkins, Creative Technology Ltd., Klipsch Audio Technologies, Polk Audio Inc., and ZVOX Audio LLC.

North America was the largest region in the soundbars market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in soundbars report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the soundbars market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A soundbar is a slim, elongated speaker system designed to enhance the audio quality of televisions and multimedia devices. It provides improved sound clarity and depth, often creating a surround sound effect without requiring multiple speakers. Soundbars are favored for their space-saving design and easy installation compared to traditional home theater setups.

The primary types of soundbars include tabletop, wall-mounted, and others. Tabletop soundbars are compact audio devices intended to sit on a table or TV stand. Compared to built-in TV speakers, they are simpler to install, occupy less space, and deliver superior sound quality. These soundbars are installed using various methods, such as active soundbars, passive soundbars, and others, with prices ranging from low to high. They are used in applications like music players, television sets, computer systems, and more, and are distributed through both online and offline channels.

The soundbars market research report is one of a series of new reports that provides soundbars market statistics, including soundbars industry global market size, regional shares, competitors with a soundbars market share, detailed soundbars market segments, market trends and opportunities, and any further data you may need to thrive in the soundbars industry. This soundbars market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The soundbars market consists of sales of single-unit soundbars, multi-speaker systems, standalone soundbars, and multi-channel soundbar systems. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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