Immersive Marketing Market Report 2026

The immersive marketing market size has grown exponentially in recent years. It will grow from $9.61 billion in 2025 to $12.67 billion in 2026 at a compound annual growth rate (CAGR) of 31.8%. The growth in the historic period can be attributed to growth of digital advertising channels, increasing consumer demand for experiential marketing, expansion of social media platforms, rising investment in brand engagement technologies, improved access to immersive hardware.

The immersive marketing market size is expected to see exponential growth in the next few years. It will grow to $37.97 billion in 2030 at a compound annual growth rate (CAGR) of 31.6%. The growth in the forecast period can be attributed to increasing adoption of metaverse-based marketing, rising use of ai-driven customer insights, expansion of immersive commerce experiences, growing demand for real-time engagement analytics, increasing integration of mixed reality campaigns. Major trends in the forecast period include increasing adoption of ar and vr brand experiences, rising demand for interactive product demonstrations, growing integration of data-driven personalization, expansion of virtual event and campaign platforms, enhanced focus on emotional brand engagement.

The growing penetration of smartphones and the internet is expected to drive the immersive marketing market in the coming years. Smartphone and internet penetration refers to the percentage of the population with access to and regular use of smartphones and online connectivity. This increase is largely attributed to advancements in network infrastructure, which improve connection speed, reliability, and accessibility for users. Immersive marketing, in turn, capitalizes on this connectivity by delivering engaging and interactive experiences that promote deeper digital integration and usage. For example, according to Ericsson’s Mobility Report, a Sweden-based telecommunications firm, global smartphone subscriptions reached 6.93 billion in 2023 and increased to 7.16 billion in 2024. As a result, rising smartphone and internet usage is contributing significantly to the expansion of the immersive marketing market.

Leading companies in the immersive marketing space are investing in advanced technologies and new experiences, such as immersive-events business divisions, to boost engagement and strengthen brand-consumer interactions. These immersive-events divisions offer specialized services that use virtual, augmented, or mixed reality to create dynamic experiences for both live and virtual events. For instance, in March 2025, Media Bridge, Inc, a US-based media company launched MB Activate, a new division dedicated to immersive events. This initiative expands the agency’s offerings by providing clients with innovative experiential marketing solutions, including immersive activations, artistic installations, interactive engagements, and community-driven experiences. These initiatives are crafted to foster emotional connections, generate excitement, and promote cultural relevance. Each experience is backed by media amplification, turnkey production services, live content capture, and performance analytics to ensure tangible results and meaningful audience impact.

In April 2025, Maxposure Limited, a US-based marketing firm, acquired Neutral Digital for an undisclosed amount. The purpose of this acquisition is to strengthen Maxposure’s global aviation services by incorporating immersive XR technologies to enhance training programs, in-flight entertainment, and digital engagement offerings. Neutral Digital Limited, headquartered in the UK, specializes in creating immersive content, particularly through virtual reality (VR), augmented reality (AR), and 360° video solutions.

Major companies operating in the immersive marketing market are Microsoft Corporation, Meta Platforms Inc., Unity Software Inc., HTC Corporation, Valve Corporation, Magic Leap Inc., Superside Inc., Pimax Technology (Shanghai) Co. Ltd., Varjo Technologies Oy, EON Reality Inc., Pico Interactive Inc., Resolution Games AB, Paradiso Solutions LLC, Groove Jones Inc., Virtuix Inc., Mad Hatter Experience LLC, Felix And Paul Studios Inc., Zeality LLC, Mindesk Srl, Baobab Studios Inc.

North America was the largest region in the immersive marketing market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the immersive marketing market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the immersive marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The immersive marketing market consists of revenues earned by entities by providing services such as 360-degree video production, gamified marketing campaigns, location-based immersive advertising, and data analytics for immersive campaigns. The market value includes the value of related goods sold by the service provider or included within the service offering. The immersive marketing market also includes sales of haptic feedback devices and wearables, 360-degree cameras, projection mapping equipment, and spatial audio systems. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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