Health And Beauty Global Market Report 2025

The health and beauty market size has grown strongly in recent years. It will grow from $1.95 billion in 2024 to $2.05 billion in 2025 at a compound annual growth rate (CAGR) of 5.6%. The growth during the historic period can be credited to the rising demand for organic and natural beauty products, a growing emphasis on skincare and anti-aging products, increasing health awareness among consumers, urbanization and lifestyle changes, and a heightened demand for sustainable and eco-friendly packaging.

The health and beauty market size is expected to see strong growth in the next few years. It will grow to $2.52 billion in 2029 at a compound annual growth rate (CAGR) of 5.2%. The growth anticipated in the forecast period can be attributed to increasing consumer awareness of personal grooming, rising disposable incomes, an expanding middle-class population, the growth of e-commerce and online retail channels, and the influence of social media and beauty influencers. Key trends in the forecast period include technological advancements in beauty products and devices, the adoption of mobile apps for beauty consultations, growing demand for cruelty-free and ethical products, interest in multifunctional and hybrid products, and the expansion of influencer marketing and brand collaborations.

The increasing popularity of e-commerce is expected to drive the growth of the health and beauty market in the future. E-commerce involves buying and selling goods or services through electronic platforms, mainly the internet. Its rise is fueled by greater smartphone use and internet access, allowing consumers to shop anytime and anywhere with just a few clicks. The growth of e-commerce increases demand for health and beauty products by offering consumers easy access to a wider variety of brands and personalized options that may not be available in physical stores. For example, in May 2025, a report by the US Census Bureau showed that e-commerce sales in the first quarter of 2025 increased by 6.1% (±0.9%) compared to the same period in 2024, while overall retail sales grew by 4.5% (±0.4%) during that time. Thus, the rising popularity of e-commerce is set to boost the health and beauty market.

Leading companies in the health and beauty market are focusing on developing innovative solutions like healthy functional foods to improve diet and promote health without relying on medication. Healthy functional foods are specially formulated to offer health benefits beyond basic nutrition, often targeting specific bodily functions or reducing disease risk. For instance, in December 2024, Cell Fusion C, a medical skincare brand based in South Korea, introduced Cell Fusion C UV Care Formula Jelly and Cell Fusion C UV Care Formula Powder to combat skin damage caused by ultraviolet (UV) rays. The UV Care Formula Jelly contains 1000mg of Agatri, a patented plant extract from Korean mint (Agastache rugosa) traditionally used in oriental medicine, which helps reduce inflammation and wrinkles caused by sun damage while promoting collagen and hyaluronic acid production to improve skin hydration and elasticity. It also reduces transepidermal water loss (TEWL) and reactive oxygen species (ROS), both key factors in skin aging. The UV Care Formula Powder includes Naticol BPMG, a premium collagen peptide derived from fish skin through enzymatic hydrolysis, with low molecular weight for better absorption, supporting skin elasticity, moisturization, and UV protection. This collagen is halal and kosher certified and meets international safety and quality standards.

In June 2024, Estée Lauder Companies Inc., a US-based cosmetics firm, acquired DECIEM Beauty Group Inc. for $860 million. This acquisition strengthens Estée Lauder’s position in the rapidly growing affordable skincare market and expands its appeal to millennial and Gen Z consumers by leveraging DECIEM’s strong digital platform and dedicated international customer base. DECIEM Beauty Group Inc. is a beauty product manufacturer based in Canada.

Major players in the health and beauty market are LVMH, Procter & Gamble Co., Gillette, Unilever Plc, L'Oréal SA, Estée Lauder Companies Inc., Chanel SA, Clinique Laboratories LLC, Coty Inc., Revlon Consumer Products Corp., Nivea, Guerlain Inc., Lancôme, The Himalaya Drug Co., Lotus Herbals, Garnier, Pantene, Lakmé, Biotique, and Dove.

North America was the largest region in the health and beauty market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in health and beauty report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the health and beauty market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Health and beauty encompass an individual’s overall well-being and physical appearance, integrating elements of personal care, hygiene, skincare, haircare, cosmetics, nutrition, and fitness. This concept focuses on maintaining a healthy body while enhancing natural features through the use of products and lifestyle choices.

The primary categories within health and beauty include cosmetics and toiletries, as well as healthcare products. Cosmetics and toiletries consist of items used for personal grooming, beautification, and hygiene. These products are distributed through various channels such as drug stores, health and beauty stores, hypermarkets, supermarkets, hard discounters, other offline outlets, online specialists, other online retailers, convenience stores, and gas stations. They are utilized by a diverse range of end users, including women, men, children, the elderly, and professionals.

The health and beauty market research report is one of a series of new reports that provides health and beauty market statistics, including health and beauty industry global market size, regional shares, competitors with a health and beauty market share, detailed health and beauty market segments, market trends and opportunities, and any further data you may need to thrive in the health and beauty industry. This health and beauty market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The health and beauty market consists of sales of exfoliants, body lotions, sunscreens, health supplements, and anti-aging creams. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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