Health and Beauty Market Report 2026

The health and beauty market size has grown strongly in recent years. It will grow from $2.05 billion in 2025 to $2.17 billion in 2026 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period can be attributed to rising disposable income levels, expansion of urban retail networks, growing awareness of personal hygiene, increased availability of otc healthcare products, widespread adoption of beauty and wellness routines.

The health and beauty market size is expected to see strong growth in the next few years. It will grow to $2.64 billion in 2030 at a compound annual growth rate (CAGR) of 5.1%. The growth in the forecast period can be attributed to increasing demand for holistic wellness solutions, rising integration of nutrition and beauty products, expansion of digital health platforms, growing focus on aging population needs, increasing innovation in functional health and beauty products. Major trends in the forecast period include increasing consumer focus on preventive health and wellness, rising demand for integrated health and beauty products, growing adoption of personalized care solutions, expansion of online health and beauty retail channels, enhanced emphasis on natural and clean-label products.

The increasing popularity of e-commerce is expected to drive the growth of the health and beauty market in the future. E-commerce involves buying and selling goods or services through electronic platforms, mainly the internet. Its rise is fueled by greater smartphone use and internet access, allowing consumers to shop anytime and anywhere with just a few clicks. The growth of e-commerce increases demand for health and beauty products by offering consumers easy access to a wider variety of brands and personalized options that may not be available in physical stores. For example, in May 2025, a report by the US Census Bureau showed that e-commerce sales in the first quarter of 2025 increased by 6.1% (±0.9%) compared to the same period in 2024, while overall retail sales grew by 4.5% (±0.4%) during that time. Thus, the rising popularity of e-commerce is set to boost the health and beauty market.

Leading companies in the health and beauty market are focusing on developing innovative solutions like healthy functional foods to improve diet and promote health without relying on medication. Healthy functional foods are specially formulated to offer health benefits beyond basic nutrition, often targeting specific bodily functions or reducing disease risk. For instance, in December 2024, Cell Fusion C, a medical skincare brand based in South Korea, introduced Cell Fusion C UV Care Formula Jelly and Cell Fusion C UV Care Formula Powder to combat skin damage caused by ultraviolet (UV) rays. The UV Care Formula Jelly contains 1000mg of Agatri, a patented plant extract from Korean mint (Agastache rugosa) traditionally used in oriental medicine, which helps reduce inflammation and wrinkles caused by sun damage while promoting collagen and hyaluronic acid production to improve skin hydration and elasticity. It also reduces transepidermal water loss (TEWL) and reactive oxygen species (ROS), both key factors in skin aging. The UV Care Formula Powder includes Naticol BPMG, a premium collagen peptide derived from fish skin through enzymatic hydrolysis, with low molecular weight for better absorption, supporting skin elasticity, moisturization, and UV protection. This collagen is halal and kosher certified and meets international safety and quality standards.

In June 2024, Estée Lauder Companies Inc., a US-based cosmetics firm, acquired DECIEM Beauty Group Inc. for $860 million. This acquisition strengthens Estée Lauder’s position in the rapidly growing affordable skincare market and expands its appeal to millennial and Gen Z consumers by leveraging DECIEM’s strong digital platform and dedicated international customer base. DECIEM Beauty Group Inc. is a beauty product manufacturer based in Canada.

Major companies operating in the health and beauty market report are LVMH, Procter & Gamble Co., Gillette, Unilever Plc, L'Oréal SA, Estée Lauder Companies Inc., Chanel SA, Clinique Laboratories LLC, Coty Inc., Revlon Consumer Products Corp., Nivea, Guerlain Inc., Lancôme, The Himalaya Drug Co., Lotus Herbals, Garnier, Pantene, Lakmé, Biotique, Dove.

North America was the largest region in the health and beauty market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the health and beauty market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the health and beauty market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The health and beauty market consists of sales of exfoliants, body lotions, sunscreens, health supplements, and anti-aging creams. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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