The e-commerce packaging market size is expected to see rapid growth in the next few years. It will grow to $207.17 billion in 2030 at a compound annual growth rate (CAGR) of 16%. The growth in the forecast period can be attributed to increasing adoption of recyclable packaging materials, rising focus on cost-efficient packaging designs, expansion of cross-border e-commerce trade, growing investments in smart packaging technologies, increasing emphasis on customer experience enhancement. Major trends in the forecast period include rising demand for protective and lightweight packaging solutions, increasing adoption of corrugated and flexible packaging, growing focus on sustainable e-commerce packaging, expansion of customized and branded packaging, enhanced integration of automated packaging systems.
The increase in online shopping is expected to drive growth in the e-commerce packaging market moving forward. Online shopping involves purchasing goods or services via the internet using web browsers or mobile applications. This growth is largely due to greater internet and smartphone penetration, which makes it easier for consumers to browse, compare, and buy products anytime and anywhere. E-commerce packaging plays a crucial role in ensuring products are delivered securely, creating a positive unboxing experience, and reinforcing brand identity. For example, in February 2025, the Census Bureau, a US government agency, reported that total e-commerce sales in 2024 were estimated at $1.19 trillion, representing an 8.1% increase (±1.1) from 2023. E-commerce made up 16.1% of total retail sales in 2024, up from 15.3% the previous year. Hence, the growth of online shopping is fueling the expansion of the e-commerce packaging market.
Leading companies in the e-commerce packaging market are focusing on innovative products like resealable packaging solutions to improve customer convenience, reduce product returns, and promote sustainable packaging. Resealable e-commerce packaging is designed for online retail shipments, allowing customers to easily open and reseal the package for returns or reuse. This reduces the hassle of return shipping, enhances customer convenience, and supports sustainability by lowering the need for extra packaging materials. For instance, in January 2025, DS Smith Plc, a UK-based fiber packaging manufacturer, introduced Tape Back, a packaging solution that eliminates single-use plastic tear strips in e-commerce packaging. Tape Back uses a single glue strip that works for both initial shipment and potential returns, significantly cutting material waste and encouraging sustainable returns. This design simplifies the returns process for both suppliers and consumers while improving recyclability by removing non-recyclable plastics, aligning with DS Smith’s commitment to sustainability and circular packaging in the e-commerce industry.
In April 2025, American Box Company, a US-based manufacturer, acquired Covenant Packaging for an undisclosed sum. This acquisition aims to combine expertise and resources to enhance packaging solutions, strengthen customer supply chains, and foster growth and innovation under a unified brand in the corrugated packaging market. Covenant Packaging Inc., also US-based, specializes in custom corrugated box e-commerce packaging solutions.
Major companies operating in the e-commerce packaging market are WestRock Company, International Paper Company, Amcor plc, Stora Enso Oyj, Mondi plc, DS Smith plc, Huhtamaki Oyj, RAJA Group, Oliver Inc., PakFactory Inc., Packhelp, The Packaging Company, XpressPac Inc, Allpack Group Ltd, Packlane Inc., Pakko Pty Ltd, Salazar Packaging Inc., Smurfit Kappa Group plc, Maco Pkg.
Asia-Pacific was the largest region in the e-commerce packaging market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the e-commerce packaging market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the e-commerce packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The e-commerce packaging market consists of sales of mailer boxes, folding cartons, shipping envelopes, bubble wrap, corrugated inserts and shipping labels. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
E-Commerce Packaging Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses e-commerce packaging market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for e-commerce packaging? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The e-commerce packaging market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Product: Corrugated Boxes; Poly Bags; Tapes; Protective Packaging; Mailer; Other Products2) By Packaging Type: Flexible; Rigid
3) By Material: Plastics; Corrugated Board; Paper and Paperboard; Woods
4) By End-Use Industry: Electronics and Appliances; Apparel and Accessories; Beauty and Personal Care; Home and Kitchen; Food and Beverages; Healthcare and Pharmaceuticals; Other End-Use Industries
Subsegments:
1) By Corrugated Boxes: Single-Wall Corrugated Boxes; Double-Wall Corrugated Boxes; Triple-Wall Corrugated Boxes; Die-Cut Boxes; Slotted Boxes2) By Poly Bags: Flat Poly Bags; Gusseted Poly Bags; Reclosable Poly Bags; Anti-Static Poly Bags; Vacuum Poly Bags
3) By Tapes: Pressure-Sensitive Tapes; Water-Activated Tapes; Filament Tapes; Double-Sided Tapes; Printed Tapes
4) By Protective Packaging: Bubble Wrap; Foam Packaging; Air Pillows; Paper Fill; Inflatable Packaging
5) By Mailer: Padded Mailers; Poly Mailers; Paperboard Mailers; Rigid Mailers; Eco-Friendly Mailers
6) By Other Products: Labels and Stickers; Packaging Inserts; Stretch Films; Edge Protectors; Shrink Wraps
Companies Mentioned: WestRock Company; International Paper Company; Amcor plc; Stora Enso Oyj; Mondi plc; DS Smith plc; Huhtamaki Oyj; RAJA Group; Oliver Inc.; PakFactory Inc.; Packhelp; the Packaging Company; XpressPac Inc; Allpack Group Ltd; Packlane Inc.; Pakko Pty Ltd; Salazar Packaging Inc.; Smurfit Kappa Group plc; Maco Pkg
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this E-Commerce Packaging market report include:- WestRock Company
- International Paper Company
- Amcor plc
- Stora Enso Oyj
- Mondi plc
- DS Smith plc
- Huhtamaki Oyj
- RAJA Group
- Oliver Inc.
- PakFactory Inc.
- Packhelp
- The Packaging Company
- XpressPac Inc
- Allpack Group Ltd
- Packlane Inc.
- Pakko Pty Ltd
- Salazar Packaging Inc.
- Smurfit Kappa Group plc
- Maco Pkg
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 114.36 Billion |
| Forecasted Market Value ( USD | $ 207.17 Billion |
| Compound Annual Growth Rate | 16.0% |
| Regions Covered | Global |
| No. of Companies Mentioned | 20 |


