The cosmetics and beauty market size has grown strongly in recent years. It will grow from $253.28 billion in 2024 to $268.01 billion in 2025 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to the increasing demand for personal grooming, rising disposable incomes, growing urbanization, the influence of Western beauty standards, and the expansion of retail and e-commerce channels.
The cosmetics and beauty market size is expected to see strong growth in the next few years. It will grow to $332.59 billion in 2029 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to a surge in demand for organic products, increasing awareness of male grooming, a stronger focus on skin health and wellness, the growing influence of social media, and expansion into emerging economies. Major trends in the forecast period include technological advancements in product formulation, innovations in sustainable and smart packaging, developments in skin microbiome care, ongoing research and development in anti-aging solutions, and the adoption of artificial intelligence-driven beauty technologies.
The rising demand for natural and organic products is expected to drive growth in the cosmetics and beauty market. Natural and organic products are made from ingredients sourced directly from nature, typically without synthetic chemicals, and are often produced through environmentally friendly and sustainable practices. This demand is increasing as health-conscious consumers prioritize safer, chemical-free alternatives that support skin health and overall well-being. In cosmetics, natural and organic formulations offer gentle, nourishing care while reinforcing sustainable and eco-friendly beauty practices. For example, in February 2024, the Soil Association, a UK-based registered charity, reported that organic supermarket sales rebounded after a decline in 2022, growing by 2.7% to approximately $2.48 billion (£2 billion). Independent retailers also saw strong growth, with a 10% increase in sales to around $610 million (£475 million). Therefore, the growing preference for natural and organic products is expected to continue driving expansion in the cosmetics and beauty market.
Major players in the cosmetics and beauty industry are increasingly focused on innovation through beauty technology, including high-performance tools such as professional-grade hair dryers. These advanced devices incorporate technologies such as ionic or ceramic heating, multiple temperature settings, and energy-efficient systems to deliver salon-quality results both at home and in professional settings. For instance, in January 2024, L'Oréal S.A., a France-based personal care company, introduced the AirLight Pro, a professional-grade hair-drying tool. The device combines high-speed airflow with infrared light to dry hair more quickly while preserving moisture and minimizing heat damage. In addition to its performance benefits, it uses up to 31% less energy than traditional hair dryers, highlighting L’Oréal’s commitment to sustainability. Designed for both salon professionals and individual consumers, the AirLight Pro reflects the increasing convergence of performance, sustainability, and innovation in the beauty sector.
In April 2024, West Lane Capital Partners LLC, a U.S.-based private investment firm, acquired Mented Cosmetics for an undisclosed amount. Through this acquisition, West Lane Capital aims to utilize its operational expertise and industry knowledge to accelerate Mented’s growth, expand its distribution channels, and support continued innovation. Mented Cosmetics is a U.S.-based beauty brand known for its inclusive product line, which offers a full range of cosmetics for the face, lips, and cheeks with a focus on women of color. The acquisition underscores the increasing importance of inclusive beauty solutions and highlights the broader market trend toward personalization and diversity in cosmetic offerings.
Major players in the cosmetics and beauty market are The Procter & Gamble Company, Unilever PLC, L'Oréal S.A., The Estée Lauder Companies Inc., Chanel S.A., Kao Corporation, Shiseido Company Limited, Coty Inc., Avon Products Inc., Mary Kay Inc., Fareva S.A., Revlon Inc., Cosmax Co. Ltd., Intercos S.p.A., Oriflame Cosmetics Global SA, Schwan Cosmetics International GmbH, e.l.f. Beauty Inc., Glossier Inc., Farmec S.A., Inglot Sp. z o.o., Covalence Laboratories Inc., Gazelli International Ltd., Maesa Group LLC, and Albion Co. Ltd.
North America was the largest region in the cosmetics and beauty market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in cosmetics and beauty report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the cosmetics and beauty market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Cosmetics and beauty refer to the use of products and techniques aimed at enhancing or improving an individual's physical appearance, encompassing makeup, skincare, hair care, and fragrances. These practices serve to highlight natural features, conceal imperfections, and support self-confidence and personal well-being through grooming and care.
The main product categories in cosmetics and beauty include skincare, hair care, makeup, fragrances, and others. Skincare involves a variety of practices and products designed to maintain skin health, improve appearance, and treat skin conditions. These products fall into categories such as mass-market, premium, and professional, and can be either inorganic or organic in nature. They are distributed through offline and online retail channels and are designed for both men and women.
The cosmetics and beauty market research report is one of a series of new reports that provides cosmetics and beauty market statistics, including cosmetics and beauty industry global market size, regional shares, competitors with a cosmetics and beauty market share, detailed cosmetics and beauty market segments, market trends and opportunities, and any further data you may need to thrive in the cosmetics and beauty industry. This cosmetics and beauty market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The cosmetics and beauty market consists of sales of bath and shower products, deodorants and antiperspirants, hair removal products, makeup brushes, and moisturizers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified.)
The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The cosmetics and beauty market size is expected to see strong growth in the next few years. It will grow to $332.59 billion in 2029 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to a surge in demand for organic products, increasing awareness of male grooming, a stronger focus on skin health and wellness, the growing influence of social media, and expansion into emerging economies. Major trends in the forecast period include technological advancements in product formulation, innovations in sustainable and smart packaging, developments in skin microbiome care, ongoing research and development in anti-aging solutions, and the adoption of artificial intelligence-driven beauty technologies.
The rising demand for natural and organic products is expected to drive growth in the cosmetics and beauty market. Natural and organic products are made from ingredients sourced directly from nature, typically without synthetic chemicals, and are often produced through environmentally friendly and sustainable practices. This demand is increasing as health-conscious consumers prioritize safer, chemical-free alternatives that support skin health and overall well-being. In cosmetics, natural and organic formulations offer gentle, nourishing care while reinforcing sustainable and eco-friendly beauty practices. For example, in February 2024, the Soil Association, a UK-based registered charity, reported that organic supermarket sales rebounded after a decline in 2022, growing by 2.7% to approximately $2.48 billion (£2 billion). Independent retailers also saw strong growth, with a 10% increase in sales to around $610 million (£475 million). Therefore, the growing preference for natural and organic products is expected to continue driving expansion in the cosmetics and beauty market.
Major players in the cosmetics and beauty industry are increasingly focused on innovation through beauty technology, including high-performance tools such as professional-grade hair dryers. These advanced devices incorporate technologies such as ionic or ceramic heating, multiple temperature settings, and energy-efficient systems to deliver salon-quality results both at home and in professional settings. For instance, in January 2024, L'Oréal S.A., a France-based personal care company, introduced the AirLight Pro, a professional-grade hair-drying tool. The device combines high-speed airflow with infrared light to dry hair more quickly while preserving moisture and minimizing heat damage. In addition to its performance benefits, it uses up to 31% less energy than traditional hair dryers, highlighting L’Oréal’s commitment to sustainability. Designed for both salon professionals and individual consumers, the AirLight Pro reflects the increasing convergence of performance, sustainability, and innovation in the beauty sector.
In April 2024, West Lane Capital Partners LLC, a U.S.-based private investment firm, acquired Mented Cosmetics for an undisclosed amount. Through this acquisition, West Lane Capital aims to utilize its operational expertise and industry knowledge to accelerate Mented’s growth, expand its distribution channels, and support continued innovation. Mented Cosmetics is a U.S.-based beauty brand known for its inclusive product line, which offers a full range of cosmetics for the face, lips, and cheeks with a focus on women of color. The acquisition underscores the increasing importance of inclusive beauty solutions and highlights the broader market trend toward personalization and diversity in cosmetic offerings.
Major players in the cosmetics and beauty market are The Procter & Gamble Company, Unilever PLC, L'Oréal S.A., The Estée Lauder Companies Inc., Chanel S.A., Kao Corporation, Shiseido Company Limited, Coty Inc., Avon Products Inc., Mary Kay Inc., Fareva S.A., Revlon Inc., Cosmax Co. Ltd., Intercos S.p.A., Oriflame Cosmetics Global SA, Schwan Cosmetics International GmbH, e.l.f. Beauty Inc., Glossier Inc., Farmec S.A., Inglot Sp. z o.o., Covalence Laboratories Inc., Gazelli International Ltd., Maesa Group LLC, and Albion Co. Ltd.
North America was the largest region in the cosmetics and beauty market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in cosmetics and beauty report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the cosmetics and beauty market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Cosmetics and beauty refer to the use of products and techniques aimed at enhancing or improving an individual's physical appearance, encompassing makeup, skincare, hair care, and fragrances. These practices serve to highlight natural features, conceal imperfections, and support self-confidence and personal well-being through grooming and care.
The main product categories in cosmetics and beauty include skincare, hair care, makeup, fragrances, and others. Skincare involves a variety of practices and products designed to maintain skin health, improve appearance, and treat skin conditions. These products fall into categories such as mass-market, premium, and professional, and can be either inorganic or organic in nature. They are distributed through offline and online retail channels and are designed for both men and women.
The cosmetics and beauty market research report is one of a series of new reports that provides cosmetics and beauty market statistics, including cosmetics and beauty industry global market size, regional shares, competitors with a cosmetics and beauty market share, detailed cosmetics and beauty market segments, market trends and opportunities, and any further data you may need to thrive in the cosmetics and beauty industry. This cosmetics and beauty market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The cosmetics and beauty market consists of sales of bath and shower products, deodorants and antiperspirants, hair removal products, makeup brushes, and moisturizers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified.)
The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Cosmetics And Beauty Market Characteristics3. Cosmetics And Beauty Market Trends And Strategies4. Cosmetics And Beauty Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market32. Global Cosmetics And Beauty Market Competitive Benchmarking And Dashboard33. Key Mergers And Acquisitions In The Cosmetics And Beauty Market34. Recent Developments In The Cosmetics And Beauty Market
5. Global Cosmetics And Beauty Growth Analysis And Strategic Analysis Framework
6. Cosmetics And Beauty Market Segmentation
7. Cosmetics And Beauty Market Regional And Country Analysis
8. Asia-Pacific Cosmetics And Beauty Market
9. China Cosmetics And Beauty Market
10. India Cosmetics And Beauty Market
11. Japan Cosmetics And Beauty Market
12. Australia Cosmetics And Beauty Market
13. Indonesia Cosmetics And Beauty Market
14. South Korea Cosmetics And Beauty Market
15. Western Europe Cosmetics And Beauty Market
16. UK Cosmetics And Beauty Market
17. Germany Cosmetics And Beauty Market
18. France Cosmetics And Beauty Market
19. Italy Cosmetics And Beauty Market
20. Spain Cosmetics And Beauty Market
21. Eastern Europe Cosmetics And Beauty Market
22. Russia Cosmetics And Beauty Market
23. North America Cosmetics And Beauty Market
24. USA Cosmetics And Beauty Market
25. Canada Cosmetics And Beauty Market
26. South America Cosmetics And Beauty Market
27. Brazil Cosmetics And Beauty Market
28. Middle East Cosmetics And Beauty Market
29. Africa Cosmetics And Beauty Market
30. Cosmetics And Beauty Market Competitive Landscape And Company Profiles
31. Cosmetics And Beauty Market Other Major And Innovative Companies
35. Cosmetics And Beauty Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Cosmetics And Beauty Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on cosmetics and beauty market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for cosmetics and beauty ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The cosmetics and beauty market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Product Type: Skin Care; Hair Care; Make Up; Fragrances; Other Product Types2) By Category: Mass Product; Premium Product; Professional Product
3) By Nature: Inorganic; Organic
4) By Distribution Channel: Offline; Online
5) By Application: Men; Women
Subsegments:
1) By Skin Care: Facial Creams And Moisturizers; Serums And Essence; Cleansers And Face Washes; Toners And Mists; Sunscreens; Face Masks And Exfoliators; Eye Creams; Anti-Aging Products; Acne Treatment Products2) By Hair Care: Shampoos; Conditioners; Hair Oils And Serums; Hair Masks And Treatments; Hair Colorants And Dyes; Hair Styling Products; Anti-Dandruff Products; Scalp Care Treatments
3) By Make Up: Foundation; Concealer; Eyeshadow; Eyeliner; Lipstick; Lip Gloss; Lip Liner; Lip Balm; Makeup Removers; Primers And Setting Sprays
4) By Fragrances: Perfumes And Eau De Parfum; Eau De Toilette; Body Mists And Sprays; Deodorants; Roll-Ons; Aftershaves
5) By Other Product Types: Bath And Shower Products; Men's Grooming Products; Oral Care; Nail Care; Tools And Accessories; Baby And Child Care Cosmetics
Key Companies Profiled: The Procter & Gamble Company; Unilever PLC; L'Oréal S.A.; The Estée Lauder Companies Inc.; Chanel S.A.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- The Procter & Gamble Company
- Unilever PLC
- L'Oréal S.A.
- The Estée Lauder Companies Inc.
- Chanel S.A.
- Kao Corporation
- Shiseido Company Limited
- Coty Inc.
- Avon Products Inc.
- Mary Kay Inc.
- Fareva S.A.
- Revlon Inc.
- Cosmax Co. Ltd.
- Intercos S.p.A.
- Oriflame Cosmetics Global SA
- Schwan Cosmetics International GmbH
- e.l.f. Beauty Inc.
- Glossier Inc.
- Farmec S.A.
- Inglot Sp. z o.o.
- Covalence Laboratories Inc.
- Gazelli International Ltd.
- Maesa Group LLC
- Albion Co. Ltd.