Cosmetics And Beauty Global Market Report 2025

The cosmetics and beauty market size has grown strongly in recent years. It will grow from $253.28 billion in 2024 to $268.01 billion in 2025 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to the increasing demand for personal grooming, rising disposable incomes, growing urbanization, the influence of Western beauty standards, and the expansion of retail and e-commerce channels.

The cosmetics and beauty market size is expected to see strong growth in the next few years. It will grow to $332.59 billion in 2029 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to a surge in demand for organic products, increasing awareness of male grooming, a stronger focus on skin health and wellness, the growing influence of social media, and expansion into emerging economies. Major trends in the forecast period include technological advancements in product formulation, innovations in sustainable and smart packaging, developments in skin microbiome care, ongoing research and development in anti-aging solutions, and the adoption of artificial intelligence-driven beauty technologies.

The rising demand for natural and organic products is expected to drive growth in the cosmetics and beauty market. Natural and organic products are made from ingredients sourced directly from nature, typically without synthetic chemicals, and are often produced through environmentally friendly and sustainable practices. This demand is increasing as health-conscious consumers prioritize safer, chemical-free alternatives that support skin health and overall well-being. In cosmetics, natural and organic formulations offer gentle, nourishing care while reinforcing sustainable and eco-friendly beauty practices. For example, in February 2024, the Soil Association, a UK-based registered charity, reported that organic supermarket sales rebounded after a decline in 2022, growing by 2.7% to approximately $2.48 billion (£2 billion). Independent retailers also saw strong growth, with a 10% increase in sales to around $610 million (£475 million). Therefore, the growing preference for natural and organic products is expected to continue driving expansion in the cosmetics and beauty market.

Major players in the cosmetics and beauty industry are increasingly focused on innovation through beauty technology, including high-performance tools such as professional-grade hair dryers. These advanced devices incorporate technologies such as ionic or ceramic heating, multiple temperature settings, and energy-efficient systems to deliver salon-quality results both at home and in professional settings. For instance, in January 2024, L'Oréal S.A., a France-based personal care company, introduced the AirLight Pro, a professional-grade hair-drying tool. The device combines high-speed airflow with infrared light to dry hair more quickly while preserving moisture and minimizing heat damage. In addition to its performance benefits, it uses up to 31% less energy than traditional hair dryers, highlighting L’Oréal’s commitment to sustainability. Designed for both salon professionals and individual consumers, the AirLight Pro reflects the increasing convergence of performance, sustainability, and innovation in the beauty sector.

In April 2024, West Lane Capital Partners LLC, a U.S.-based private investment firm, acquired Mented Cosmetics for an undisclosed amount. Through this acquisition, West Lane Capital aims to utilize its operational expertise and industry knowledge to accelerate Mented’s growth, expand its distribution channels, and support continued innovation. Mented Cosmetics is a U.S.-based beauty brand known for its inclusive product line, which offers a full range of cosmetics for the face, lips, and cheeks with a focus on women of color. The acquisition underscores the increasing importance of inclusive beauty solutions and highlights the broader market trend toward personalization and diversity in cosmetic offerings.

Major players in the cosmetics and beauty market are The Procter & Gamble Company, Unilever PLC, L'Oréal S.A., The Estée Lauder Companies Inc., Chanel S.A., Kao Corporation, Shiseido Company Limited, Coty Inc., Avon Products Inc., Mary Kay Inc., Fareva S.A., Revlon Inc., Cosmax Co. Ltd., Intercos S.p.A., Oriflame Cosmetics Global SA, Schwan Cosmetics International GmbH, e.l.f. Beauty Inc., Glossier Inc., Farmec S.A., Inglot Sp. z o.o., Covalence Laboratories Inc., Gazelli International Ltd., Maesa Group LLC, and Albion Co. Ltd.

North America was the largest region in the cosmetics and beauty market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in cosmetics and beauty report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the cosmetics and beauty market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Cosmetics and beauty refer to the use of products and techniques aimed at enhancing or improving an individual's physical appearance, encompassing makeup, skincare, hair care, and fragrances. These practices serve to highlight natural features, conceal imperfections, and support self-confidence and personal well-being through grooming and care.

The main product categories in cosmetics and beauty include skincare, hair care, makeup, fragrances, and others. Skincare involves a variety of practices and products designed to maintain skin health, improve appearance, and treat skin conditions. These products fall into categories such as mass-market, premium, and professional, and can be either inorganic or organic in nature. They are distributed through offline and online retail channels and are designed for both men and women.

The cosmetics and beauty market research report is one of a series of new reports that provides cosmetics and beauty market statistics, including cosmetics and beauty industry global market size, regional shares, competitors with a cosmetics and beauty market share, detailed cosmetics and beauty market segments, market trends and opportunities, and any further data you may need to thrive in the cosmetics and beauty industry. This cosmetics and beauty market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The cosmetics and beauty market consists of sales of bath and shower products, deodorants and antiperspirants, hair removal products, makeup brushes, and moisturizers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified.)

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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