Cosmetics and Beauty Market Report 2026

The cosmetics and beauty market size has grown strongly in recent years. It will grow from $268.01 billion in 2025 to $283.47 billion in 2026 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to rising consumer spending on personal grooming, expansion of urban beauty retail networks, increased influence of social media marketing, growing availability of mass-market cosmetic products, wider adoption of skincare routines.

The cosmetics and beauty market size is expected to see strong growth in the next few years. It will grow to $350.42 billion in 2030 at a compound annual growth rate (CAGR) of 5.4%. The growth in the forecast period can be attributed to increasing demand for organic and natural cosmetics, growing influence of digital beauty platforms, rising focus on wellness-oriented beauty solutions, expansion of male grooming segments, increasing innovation in biotech-based beauty formulations. Major trends in the forecast period include increasing demand for clean and sustainable beauty products, rising adoption of personalized skincare and makeup solutions, growing focus on premium and professional beauty products, expansion of online and direct-to-consumer channels, enhanced emphasis on ingredient transparency.

The increasing demand for natural and organic products is expected to drive the growth of the cosmetics and beauty market in the coming years. Natural and organic products are defined as items made from ingredients sourced directly from nature, without the use of synthetic chemicals, and often produced through environmentally friendly and sustainable processes. Demand for these products is rising as consumers become more health-conscious and seek safer, chemical-free alternatives that support skin health and overall well-being. In the cosmetics industry, natural and organic products offer gentle and nourishing care while encouraging eco-friendly and sustainable beauty practices. For example, in April 2025, according to GOV.UK, a UK-based government agency, the organic food and drink sector generated approximately £3.7 billion ($4.7 billion) in UK value sales in 2024, representing a 7.3% increase from 2023. Therefore, the growing demand for natural and organic products is contributing to the expansion of the cosmetics and beauty market.

Major players in the cosmetics and beauty industry are increasingly focused on innovation through beauty technology, including high-performance tools such as professional-grade hair dryers. These advanced devices incorporate technologies such as ionic or ceramic heating, multiple temperature settings, and energy-efficient systems to deliver salon-quality results both at home and in professional settings. For instance, in January 2024, L'Oréal S.A., a France-based personal care company, introduced the AirLight Pro, a professional-grade hair-drying tool. The device combines high-speed airflow with infrared light to dry hair more quickly while preserving moisture and minimizing heat damage. In addition to its performance benefits, it uses up to 31% less energy than traditional hair dryers, highlighting L’Oréal’s commitment to sustainability. Designed for both salon professionals and individual consumers, the AirLight Pro reflects the increasing convergence of performance, sustainability, and innovation in the beauty sector.

In April 2024, West Lane Capital Partners LLC, a U.S.-based private investment firm, acquired Mented Cosmetics for an undisclosed amount. Through this acquisition, West Lane Capital aims to utilize its operational expertise and industry knowledge to accelerate Mented’s growth, expand its distribution channels, and support continued innovation. Mented Cosmetics is a U.S.-based beauty brand known for its inclusive product line, which offers a full range of cosmetics for the face, lips, and cheeks with a focus on women of color. The acquisition underscores the increasing importance of inclusive beauty solutions and highlights the broader market trend toward personalization and diversity in cosmetic offerings.

Major companies operating in the cosmetics and beauty market report are The Procter & Gamble Company, Unilever PLC, L'Oréal S.A., The Estée Lauder Companies Inc., Chanel S.A., Kao Corporation, Shiseido Company Limited, Coty Inc., Avon Products Inc., Mary Kay Inc., Fareva S.A., Revlon Inc., Cosmax Co. Ltd., Intercos S.p.A., Oriflame Cosmetics Global SA, Schwan Cosmetics International GmbH, e.l.f. Beauty Inc., Glossier Inc., Farmec S.A., Inglot Sp. z o.o., Gazelli International Ltd., Maesa Group LLC, Albion Co. Ltd.

North America was the largest region in the cosmetics and beauty market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cosmetics and beauty market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cosmetics and beauty market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The cosmetics and beauty market consists of sales of bath and shower products, deodorants and antiperspirants, hair removal products, makeup brushes, and moisturizers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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