Champagne Market Report 2026

The champagne market size has grown strongly in recent years. It will grow from $8.38 billion in 2025 to $9.03 billion in 2026 at a compound annual growth rate (CAGR) of 7.8%. The growth in the historic period can be attributed to expansion of global luxury wine consumption, strong heritage branding of champagne houses, growth of celebratory and gifting occasions, established export markets for champagne, premium pricing acceptance.

The champagne market size is expected to see strong growth in the next few years. It will grow to $12.05 billion in 2030 at a compound annual growth rate (CAGR) of 7.5%. The growth in the forecast period can be attributed to increasing demand from emerging affluent consumers, expansion of organic and sustainable champagne offerings, growth of experiential wine tourism, rising digital luxury retail channels, increasing interest in low-alcohol premium variants. Major trends in the forecast period include growing demand for premium and luxury wines, rising popularity of limited edition and vintage champagne, expansion of sustainable viticulture practices, increasing focus on experiential and event-based consumption, growth of direct-to-consumer luxury alcohol sales.

The expanding culture of celebrations is expected to drive the growth of the champagne market in the coming years. Celebrations are social or cultural gatherings characterized by joy, rituals, and shared experiences that commemorate special events, milestones, or traditions. The growing emphasis on celebrations is fueled by the increasing importance people place on personal and social milestones, as individuals seek to create meaningful and memorable experiences to mark significant life moments. Champagne plays a key role in such occasions by symbolizing luxury and festivity, making it a popular choice for special celebrations. Its association with elegance and enjoyment enhances the overall experience and helps create lasting memories. For instance, in September 2024, according to the National Retail Federation (NRF), a US-based retail trade association, spending on Halloween, an annual cultural celebration held on October 31, reached $12.2 billion in 2023, up from $10.6 billion in 2022. Therefore, the growing culture of celebrations is fueling the growth of the champagne market.

Major companies operating in the champagne market are concentrating on introducing innovative offerings, such as limited-edition vintage champagnes, to enhance brand prestige and attract high-end consumers seeking exclusivity. Limited-edition vintage champagne is a premium sparkling wine produced from grapes harvested in a single exceptional year and released in restricted quantities, often featuring unique packaging or extended aging to emphasize its rarity and collectible appeal. For example, in October 2024, Armand de Brignac, a France-based beverage manufacturing company, introduced Blanc de Noirs Vintage 2015, a limited-edition vintage champagne available exclusively in 1.5-liter magnum bottles. This debut vintage release is made from 70% pinot noir and 30% pinot meunier sourced from renowned grand cru and premier cru vineyards, underscoring the brand’s focus on superior quality. Produced in a limited batch of just 1,258 bottles and aged for seven years before release, the product highlights exceptional craftsmanship and rarity, reinforcing its position in the ultra-premium champagne segment.

In October 2024, Castel Group, a France-based beverage company, acquired Champagne Malard for an undisclosed sum. Through this acquisition, Castel Group aims to strengthen its presence in the champagne segment by adding an established champagne house to its portfolio and reinforcing its position in the broader sparkling wine market. Champagne Malard is a France-based company known for producing premium champagne.

Major companies operating in the champagne market are Louis Vuitton SE, Pernod Ricard, Henkell Freixenet, Moët & Chandon, Laurent-Perrier, LANSON-BCC, Arvitis, Korbel Champagne Cellars, Pol Roger, Cattier, Dom Pérignon, Bollinger, Centre Vinicole - Champagne Nicolas Feuillatte, Champagne Deutz, Chandon, Perrier Jouet, Charles Heidsieck, G.H. Mumm et Cie, Cook's California Champagne, Artwinery, Billecart-Salmon, Gosset, Louis Roederer, Ayala, Champagne Piper-Heidsieck, Krug, Andre Champagne Cellars, Canard-Duchêne, Champagne GH Martel & Co, Champagne Lanson.

Europe was the largest region in the champagne market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the champagne market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the champagne market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The champagne market consists of sales of demi-sec champagne, brut champagne, extra brut champagne, sec champagne, extra sec champagne, and doux champagne. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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