Champagne Global Market Report 2025

The champagne market size has grown strongly in recent years. It will grow from $7.77 billion in 2024 to $8.38 billion in 2025 at a compound annual growth rate (CAGR) of 7.8%. The growth during the historic period can be attributed to rising disposable incomes in developed countries, increasing demand for premium alcoholic beverages, a strong cultural association of Champagne with celebrations and luxury, the expansion of the urban middle-class consumer base, and the growing tourism and hospitality sector.

The champagne market size is expected to see strong growth in the next few years. It will grow to $11.22 billion in 2029 at a compound annual growth rate (CAGR) of 7.6%. The growth in the forecast period can be attributed to the rising preference for premiumization and artisanal beverages, the expansion of online alcohol delivery platforms, the growing popularity of Champagne for non-traditional occasions, increased brand diversification and innovation by Champagne houses, and the adoption of sustainable and eco-friendly viticulture practices. Key trends expected during this period include the launch of low-alcohol and zero-dosage variants, increasing demand for organic and biodynamic Champagne, collaborations with luxury fashion and lifestyle brands, the rise of personalized and customized packaging, and the growing prominence of smaller grower-producers.

The growing culture of celebrations is expected to propel the growth of the champagne market in the coming years. Celebrations refer to social or cultural gatherings that are characterized by joy, rituals, and shared experiences to commemorate special events, milestones, or traditions. This trend is driven by the increasing value placed on personal and social milestones, as individuals seek to create memorable experiences to mark significant life events. Champagne plays a central role in such celebrations by symbolizing luxury and festivity, making it a preferred choice for enhancing special occasions. Its association with joy and elegance elevates the celebration experience, creating lasting impressions. For example, in September 2024, the National Retail Federation (NRF), a United States-based retail trade association, reported that Halloween spending reached $12.2 billion in 2023, an increase from $10.6 billion in 2022. This indicates a rising trend in festive spending, further supporting the growth of the champagne market.

Key players in the champagne market are increasingly developing innovative offerings such as limited-edition vintage champagnes to enhance brand prestige and attract affluent consumers looking for exclusive products. Limited-edition vintage champagne is a high-end sparkling wine crafted from grapes harvested in a single exceptional year. These products are typically released in small batches with distinctive packaging and aging characteristics, emphasizing their rarity and collectible appeal. For instance, in October 2024, Armand de Brignac, a beverage manufacturer based in France, introduced the Blanc de Noirs Vintage 2015. This limited-edition vintage champagne is available only in 1.5-liter magnum bottles and is made from 70 percent pinot noir and 30 percent pinot meunier sourced from grand cru and premier cru vineyards. Produced in a run of just 1,258 bottles and aged for seven years before release, this offering demonstrates exceptional craftsmanship and rarity, reinforcing the brand’s positioning in the ultra-premium segment of the champagne market.

In October 2024, Castel Group, a beverage company headquartered in France, acquired Champagne Malard for an undisclosed amount. The acquisition is intended to strengthen Castel’s footprint in the champagne sector by incorporating a respected champagne house into its portfolio. This strategic move also enhances the company’s broader presence in the sparkling wine market. Champagne Malard is a France-based company known for producing premium-quality champagne.

Major players in the champagne market are Pernod Ricard, Henkell Freixenet, Moët & Chandon, Laurent-Perrier, Korbel Champagne Cellars, Pol Roger, Centre Vinicole - Champagne Nicolas Feuillatte, Champagne Deutz, Artwinery, Billecart-Salmon, Maison Gosset, Louis Roederer, Andre Champagne Cellars, Chartogne-Taillet, Egly-Ouriet, Jacques Selosse, Larmandier-Bernier, Pierre Péters, Ulysse Collin, Vouette et Sorbée.

Europe was the largest region in the champagne market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in champagne report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the champagne market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Champagne is a sparkling wine produced exclusively in France’s Champagne region, crafted using the traditional méthode champenoise, which involves a secondary fermentation in the bottle. Typically made from Chardonnay, Pinot Noir, and Pinot Meunier grapes, Champagne is widely associated with celebrations, fine dining, and luxury events, symbolizing elegance and festivity.

The primary Champagne products include prestige cuvée, blanc de noirs, blanc de blancs, rosé Champagne, and others. Prestige cuvée represents the highest-quality Champagne a producer offers, made from the finest grapes and aged extensively to reflect the brand's premium standards. Champagne is commonly consumed during weddings, corporate gatherings, celebrations, and as gifts, and it is available across various price segments including economy, mid-range, and luxury. Distribution channels include online retail platforms, supermarkets, specialty stores, and duty-free outlets.

The champagne market research report is one of a series of new reports that provides champagne market statistics, including champagne industry global market size, regional shares, competitors with a champagne market share, detailed champagne market segments, market trends and opportunities, and any further data you may need to thrive in the champagne industry. This champagne market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The champagne market consists of sales of demi-sec champagne, brut champagne, extra brut champagne, sec champagne, extra sec champagne, and doux champagne. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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