Candles Global Market Report 2025

The candles market size has grown strongly in recent years. It will grow from $9.57 billion in 2024 to $10.29 billion in 2025 at a compound annual growth rate (CAGR) of 7.5%. The growth during the historic period can be attributed to increased awareness of eco-friendly products, greater use of candles in events and celebrations, wider availability of scented and decorative candles, expansion of e-commerce sales channels, and rising interest in wellness and relaxation practices.

The candles market size is expected to see strong growth in the next few years. It will grow to $13.64 billion in 2029 at a compound annual growth rate (CAGR) of 7.3%. The growth projected for the forecast period can be linked to growing demand for natural and eco-friendly candles, increasing popularity of scented and customized candles, expansion of wellness and self-care trends, rising adoption of candles in the hospitality and luxury sectors, and a stronger focus on unique and artistic designs. Key trends in the forecast period include advancements in smart candle technology, the integration of aromatherapy with candles, development of long-lasting and smokeless candles, innovations in artistic and decorative designs, and the increased use of digital marketing and e-commerce.

The increasing popularity of home decor is expected to drive the growth of the candles market in the coming years. Home decor encompasses furnishings, accessories, and design elements that enhance the aesthetic appeal and comfort of living spaces, including furniture, lighting, wall art, textiles, and decorative accents. This rise is influenced by more time spent at home, encouraging consumers to invest in creating comfortable and visually appealing environments. Candles play a role in home decor by adding warmth, ambiance, and elegance, while also providing pleasant fragrances that contribute to a cozy and inviting atmosphere. For example, in 2024, Opendoor Technologies Inc., a US-based online residential real estate company, reported that Americans spend $1,598 annually on home decor, with Millennials spending 23% more than Baby Boomers, reflecting their stronger focus on style and personalization. Thus, the growing interest in home decor is fueling the expansion of the candle market.

Leading companies in the candle market are concentrating on product innovation, such as developing scented candle lines, to meet evolving consumer preferences and broaden their offerings. Scented candle lines consist of collections of candles infused with specific fragrances designed to release pleasant aromas when burned. For instance, in November 2022, Shefar, a Japan-based premium fragrance provider, launched the Liela Candle and Mullan Candle lines, formulated to maintain strong fragrance, high combustion efficiency, and low soot emissions. The Liela Candle features a blend of soft jasmine, gentle vanilla, and sandalwood, creating a graceful and subtle finish. The Mullan Candle offers a fresh citrus top note, a rich floral heart, and a smoky patchouli base, resulting in an elegant and calming ambiance.

In June 2023, Curio Brands, LLC, a US-based luxury fragrance manufacturer, acquired Otherland, Inc., for an undisclosed amount. Through this acquisition, Curio Brands aims to expand its footprint in the premium home fragrance market by leveraging Otherland’s strong digital-first brand presence, artistic packaging, and appeal to Millennial and Gen Z consumers, while accelerating growth across retail and online channels. Otherland is a US-based producer of scented candles.

Major players in the candles market are Bath & Body Works LLC, The Yankee Candle Company Inc., Jo Malone London, MALIN+GOETZ Inc., Diptyque Paris (Diptyque SAS), Voluspa Inc., Thymes LLC, Curio Brands LLC, Paddywax LLC, Mrs. Meyer’s Clean Day, Chesapeake Bay Candle Company, Illume Holding Company LLC, Nest Fragrances LLC, Cire Trudon, Bridgewater Candle Company LLC, Ecoya Limited, Colonial Candle Company, Boy Smells Inc., Homesick Candles, DW Home, Inc., Zara Home, LAFCO Inc.

North America was the largest region in the candles market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in candles report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the candles market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Candles are wax-based products with an embedded wick that are burned to produce light, fragrance, or ambiance. They are used to create a warm and calming atmosphere and are often utilized during relaxation, religious ceremonies, celebrations, or as sources of fragrance and decorative lighting.

The primary types of candles include jar candles, pillar candles, taper candles, votive candles, tealight candles, and novelty candles. Jar candles are those poured and set into containers, typically glass jars, designed to hold the melted wax as it burns. These candles can be made from various waxes, such as soy wax, paraffin wax, beeswax, vegetable wax, and gel wax. They come in a range of fragrances, including floral, fruity, woody, spicy, citrus, and herbal. Candles are distributed through various channels, including online and offline retail, and serve different end users such as residential, commercial, therapeutic, and decorative applications.

The candles market research report is one of a series of new reports that provides candles market statistics, including candles industry global market size, regional shares, competitors with a candles market share, candles market segments, market trends and opportunities, and any further data you may need to thrive in the candles industry. This candle market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The candles market consists of sales of floating candles, scented candles, birthday candles, citronella candles, massage candles, led flameless candles and religious candles. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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