Candles Market Report 2026

The candles market size has grown strongly in recent years. It will grow from $10.29 billion in 2025 to $11.06 billion in 2026 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to rising demand for decorative home products, growth of luxury gifting market, popularity of scented candles, traditional religious and cultural use, increase in disposable income.

The candles market size is expected to see strong growth in the next few years. It will grow to $14.62 billion in 2030 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to surge in eco-conscious consumer preferences, adoption of digital marketing & e-commerce, expansion of wellness & aromatherapy sector, rise of smart & tech-enabled candles, growth in hospitality & commercial applications. Major trends in the forecast period include premium fragrance integration, eco-friendly & biodegradable materials, customizable & personalized candles, seasonal & festive collections, health & wellness-oriented candles.

The increasing popularity of home decor is expected to drive the growth of the candles market in the coming years. Home decor encompasses furnishings, accessories, and design elements that enhance the aesthetic appeal and comfort of living spaces, including furniture, lighting, wall art, textiles, and decorative accents. This rise is influenced by more time spent at home, encouraging consumers to invest in creating comfortable and visually appealing environments. Candles play a role in home decor by adding warmth, ambiance, and elegance, while also providing pleasant fragrances that contribute to a cozy and inviting atmosphere. For example, in 2024, Opendoor Technologies Inc., a US-based online residential real estate company, reported that Americans spend $1,598 annually on home decor, with Millennials spending 23% more than Baby Boomers, reflecting their stronger focus on style and personalization. Thus, the growing interest in home decor is fueling the expansion of the candle market.

Major companies operating in the candles industry are concentrating on creating innovative lighting solutions such as advanced flameless candle technology to improve safety, ambiance consistency, and usability. Flameless candle technology incorporates integrated LED lighting systems, molded wax bodies, and electronic controls to mimic the look of a real flame without combustion, offering features like flicker simulation, longer operating life, and safer indoor usage. For example, in May 2024, Gothika, a US-based home décor and lifestyle company, introduced its new flameless candle line, featuring technology designed to provide realistic candlelight aesthetics for home décor, hospitality, and wellness applications, with lifelike flame motion, real-wax construction, and battery-powered functionality. The Gothika flameless candle collection enhances user safety, minimizes fire hazards, and increases convenience while preserving the visual charm of traditional candles.

In June 2023, Curio Brands, LLC, a US-based luxury fragrance manufacturer, acquired Otherland, Inc., for an undisclosed amount. Through this acquisition, Curio Brands aims to expand its footprint in the premium home fragrance market by leveraging Otherland’s strong digital-first brand presence, artistic packaging, and appeal to Millennial and Gen Z consumers, while accelerating growth across retail and online channels. Otherland is a US-based producer of scented candles.

Major companies operating in the candles market are Bath & Body Works LLC, The Yankee Candle Company Inc., Jo Malone London, MALIN+GOETZ Inc., Diptyque Paris (Diptyque SAS), Voluspa Inc., Thymes LLC, Curio Brands LLC, Paddywax LLC, Mrs. Meyer’s Clean Day, Chesapeake Bay Candle Company, Illume Holding Company LLC, Nest Fragrances LLC, Cire Trudon, Bridgewater Candle Company LLC, Ecoya Limited, Colonial Candle Company, Boy Smells Inc., Homesick Candles, DW Home Inc., Zara Home, LAFCO Inc.

North America was the largest region in the candles market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the candles market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the candles market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The candles market consists of sales of floating candles, scented candles, birthday candles, citronella candles, massage candles, led flameless candles and religious candles. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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