Artificial Intelligence (AI) In Branding Global Market Report 2025

The artificial intelligence (AI) in branding market size has grown rapidly in recent years. It will grow from $2.86 billion in 2024 to $3.29 billion in 2025 at a compound annual growth rate (CAGR) of 14.8%. The growth during the historic period can be attributed to the rising demand for real-time customer insights, the increasing use of generative AI tools, the expansion of omnichannel marketing approaches, growing investments in brand automation platforms, and the need for enhanced brand-consumer engagement.

The artificial intelligence (AI) in branding market size is expected to see rapid growth in the next few years. It will grow to $5.64 billion in 2029 at a compound annual growth rate (CAGR) of 14.5%. The growth in the forecast period can be attributed to the increasing expenditure on digital advertising, the rising availability of customer data, the expansion of social media platforms, the early adoption of AI-driven analytics tools, and a growing emphasis on personalized marketing strategies. Key trends expected during the forecast period include advancements in natural language processing, the use of AI avatars in brand campaigns, AI-enabled content generation, large-scale personalization through AI, and hyper-personalized brand messaging.

The rising engagement on social media is anticipated to drive the growth of the artificial intelligence (AI) in branding market. Social media engagement involves interactions between users and content shared by individuals, brands, or organizations on social platforms. This engagement is increasing largely because of the growing use of smartphones, which offer continuous internet access and convenient ways to connect, share, and engage anytime and anywhere. AI in branding enhances this engagement by offering personalized content, real-time insights, and automated communication that deepen the bond between brands and consumers. For example, in January 2022, Hootsuite, a Canada-based software company, reported that the global number of social media users reached 4.62 billion in 2022, reflecting a growth of over 10% from the previous year, with 424 million new users. Consequently, rising social media engagement is accelerating the growth of the AI in branding market.

Leading companies in the AI in branding market are focusing on innovative offerings like AI-driven ad creation to improve campaign performance and personalization. AI-powered ad generation uses artificial intelligence to automatically produce tailored, data-informed ads, supporting branding efforts by delivering cohesive and engaging content that reinforces brand identity and enhances audience recall. For instance, in March 2025, Omneky, a US-based company specializing in AI-driven advertising technology, introduced Smart Ads an advanced feature that employs generative AI to create and optimize personalized, high-performing ads across various platforms. This feature helps brands scale their campaigns effectively while preserving brand consistency. Smart Ads integrates smoothly with existing brand materials and performance data to generate fully designed, editable content targeted at specific audiences. It streamlines the creative process, reducing the time and resources required for content production and allowing marketers to focus more on strategic storytelling.

In September 2024, Salesforce Inc., a US-based provider of cloud-based software solutions, acquired Tenyx for an undisclosed sum. This acquisition is intended to boost Salesforce’s autonomous agent capabilities by incorporating Tenyx’s AI-powered voice technology to deliver customer service that is more natural, intuitive, and seamless. Tenyx, based in the US, specializes in providing AI solutions for branding.

Major players in the artificial intelligence (ai) in branding market are Salesforce Inc., Baidu Inc., Adobe Inc., WPP plc, HubSpot Inc., Valtech SE, Pegasystems Inc., Canva Pty Ltd, Sprinklr Inc., Hootsuite Inc., Synthesia Limited, Kaltura Inc., Anyword Ltd., Cision Ltd., Persado Inc., Colossyan Zrt., Omneky Inc., Publicis Groupe S.A., Movio Limited, Cognitiv Corp.

North America was the largest region in the artificial intelligence (AI) in branding market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence (AI) in branding report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the artificial intelligence (AI) in branding market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Artificial intelligence (AI) in branding refers to the application of AI technologies such as machine learning, natural language processing, and computer vision to develop, manage, refine, and personalize brand strategies, communications, and customer engagement. This includes automating various brand-related activities like audience analysis, content generation, sentiment tracking, and campaign refinement, allowing companies to deliver more consistent, data-driven, and customized brand experiences on a large scale.

The primary components of artificial intelligence (AI) in branding are software and services. AI-powered branding software includes tools that automate, enhance, and tailor essential branding functions such as content generation, sentiment evaluation, brand tracking, and creative design. These tools can be deployed via cloud-based or on-premise systems. They serve a range of purposes, including the development of branding strategies, content management, campaign enhancement, brand tracking, sentiment analysis, and creative design, among others. These AI solutions are used across various industries, including consumer goods, retail and e-commerce, media and entertainment, automotive, healthcare, telecommunications, and more.

The artificial intelligence (AI) in branding market research report is one of a series of new reports that provides artificial intelligence (AI) in branding market statistics, including the artificial intelligence (AI) in branding industry global market size, regional shares, competitors with the artificial intelligence (AI) in branding market share, detailed artificial intelligence (AI) in branding market segments, market trends, and opportunities, and any further data you may need to thrive in the artificial intelligence (AI) in branding industry. This artificial intelligence (AI) in branding market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The artificial intelligence (AI) in branding market consists of revenues earned by entities by providing services such as AI-based brand strategy development, AI-powered market research and consumer insight services, personalized brand campaign management, automated brand monitoring and reputation management, and AI-enhanced creative services. The market value includes the value of related goods sold by the service provider or included within the service offering. The artificial intelligence (AI) in branding market also includes sales of AI-powered brand management platforms, AI-driven content creation tools, AI-based customer insights and sentiment analysis tools, AI-powered chatbots and virtual brand assistants, and visual recognition and design tools. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.