AI-driven Robo-Advisory Global Market Report 2025

The AI-driven robo-advisory market size has grown exponentially in recent years. It will grow from $4.46 billion in 2024 to $6.6 billion in 2025 at a compound annual growth rate (CAGR) of 48%. The growth during the historic period can be attributed to rising demand for low-cost investment advisory services, increased internet penetration, growth of digitally native millennial investors, expansion of financial literacy programs, and early adoption of automation and rule-based portfolios.

The AI-driven robo-advisory market size is expected to see exponential growth in the next few years. It will grow to $31.41 billion in 2029 at a compound annual growth rate (CAGR) of 47.7%. The growth expected in the forecast period is driven by the increasing sophistication of AI and deep learning algorithms, wider adoption of hybrid advisory models, expansion of AI-driven financial tools, growing demand for personalized financial planning, and an increase in high-net-worth individuals. Key trends in the forecast period include adoption of hybrid advisory models, integration of generative AI and advanced analytics, development of personalized financial wellness platforms, incorporation of natural language processing (NLP), and hyper-personalization through big data.

The rising penetration of smartphones is expected to drive the growth of the AI-driven robo-advisory market in the coming years. Smartphone penetration refers to the proportion of the population that owns and actively uses smartphones, indicating widespread adoption of mobile technology in everyday life. This increase is mainly fueled by improved affordability, as manufacturing advances, competitive pricing, and the availability of budget-friendly models have made smartphones accessible to a larger population, allowing more users to access mobile connectivity and digital services. Smartphones enable users to utilize AI-driven robo-advisory services anytime and anywhere, providing personalized, real-time financial advice and portfolio management. For example, in February 2024, DataReportal, a Singapore-based digital insights platform, reported that Canada’s mobile connections grew by 1.8 million between early 2023 and early 2024, representing a 4.7% year-over-year increase. Therefore, the growing smartphone penetration is fueling the expansion of the AI-driven robo-advisory market.

Leading companies in the AI-driven robo-advisory market are focusing on technological innovations such as hybrid advisory models, which combine the efficiency and scalability of automated algorithms with the personalized insights and trust of human financial advisors, thereby improving client engagement and service quality. Hybrid advisory models blend computer-generated advice with human support to provide more comprehensive and personalized financial guidance. For instance, in February 2022, Kenanga Investment Bank Berhad, a Malaysia-based public limited company, launched Kenanga Digital Investing (“KDI”), a fully automated AI-powered robo-advisory platform designed to simplify investment and savings for Malaysian consumers. This platform offers users daily returns on their savings, with no lock-in period and zero management fees, along with a promotional fixed interest rate of 3% available through the end of the year. Additionally, KDI Invest gives clients access to diversified global investment options via US-listed Exchange Traded Funds (ETFs), supported by some of the most competitive fee structures in the industry.

In August 2022, Goldman Sachs, a US-based investment banking firm, acquired NextCapital Group for an undisclosed amount. This acquisition was intended to strengthen Goldman Sachs’ digital wealth management capabilities and broaden its technology-driven investment advisory services. NextCapital Group is a US-based company specializing in AI-driven robo-advisory solutions.

Major players in the ai-driven robo-advisory market are Fidelity Investments (FMR LLC), The Charles Schwab Corporation, Ally Financial Inc., The Vanguard Group Inc., Social Finance Inc., Betterment LLC, Wealthsimple Inc., M1 Holdings Inc., Seasia Infotech Pvt. Ltd., Wealthfront Corporation, Nutmeg Saving and Investment Limited, Stash Financial Inc., SigFig Wealth Management LLC, Fincite GmbH, Acorns Grow Incorporated, Bambu Global Pte. Ltd., Personal Capital Corporation, Robo-Wealth Co. Ltd., Empirica Soft sp. z o.o., Ginmon Vermögensverwaltung GmbH.

North America was the largest region in the AI-driven robo-advisory market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in AI-driven robo-advisory report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the AI-driven robo-advisory market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

AI-driven Robo-Advisory is a digital service that assists individuals in managing their money and investments through intelligent computer programs. It offers advice and makes decisions aligned with a person’s financial goals. The service operates automatically, requiring minimal or no human involvement. It is commonly used to save time and lower costs in financial planning.

The primary types of AI-driven robo-advisory include pure robo-advisors and hybrid robo-advisors. Pure robo-advisors are fully automated digital platforms that deliver investment management and financial advice through algorithms without human intervention. They provide services such as direct plan-based or goal-based advisory and comprehensive wealth management. These services are offered by various providers, including fintech robo-advisors, banks, traditional wealth managers, and other entities. The main end users are retail investors and high-net-worth individuals.

The AI-driven robo-advisory market research report is one of a series of new reports that provides AI-driven robo-advisory market statistics, including the AI-driven robo-advisory industry global market size, regional shares, competitors with the AI-driven robo-advisory market share, detailed AI-driven robo-advisory market segments, market trends, and opportunities, and any further data you may need to thrive in the AI-driven robo-advisory industry. This AI-driven robo-advisory market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The AI-driven robo-advisory market consists of revenues earned by entities by providing services such as portfolio management, financial planning, tax-loss harvesting, cash flow analysis, and budgeting. The market value includes the value of related goods sold by the service provider or included within the service offering. The AI-driven robo-advisory market also includes sales of digital wealth management APIs, financial planning software tools, analytics tools, client dashboards, and visualization interfaces. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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