Vitamins Global Market Report 2025

The vitamins market size has grown strongly in recent years. It will grow from $9.58 billion in 2024 to $10.47 billion in 2025 at a compound annual growth rate (CAGR) of 9.3%. Growth during the historic period was driven by factors such as longer life expectancy and a growing elderly population, advancements in diagnostic capabilities, heightened awareness around nutritional deficiencies, ongoing scientific progress in vitamin research, and increased focus on health and wellness.

The vitamins market size is expected to see strong growth in the next few years. It will grow to $14.77 billion in 2029 at a compound annual growth rate (CAGR) of 9%. Factors propelling growth in the forecast period include a surge in health awareness, demand for personalized nutrition solutions, increased consumption of functional food and beverages, rising popularity of online retail platforms, and the trend of food and beverage fortification. Key trends anticipated in this period include innovations in bioavailability enhancement, integration of smart packaging and IoT, developments in biotechnology, growth of digital pharmacy services, and advancements in technologies for enriching functional foods.

The rising incidence of vitamin deficiencies is expected to drive the growth of the vitamins market in the coming years. Vitamin deficiency is a condition that arises from inadequate intake or absorption of essential vitamins. The growing prevalence of these deficiencies is primarily due to poor dietary habits, with many individuals consuming processed foods that lack vital vitamins and minerals. Vitamins play a crucial role in addressing and preventing deficiencies by supplying nutrients that support immune function, energy metabolism, bone health, and cellular repair, thereby restoring nutritional balance and preventing related health issues. For example, in January 2025, the National Health Service, a UK-based government department, reported that in 2023-24, there were 2,630 hospital admissions where B vitamin deficiency (excluding folate) was the primary diagnosis, reflecting a 15% increase from the previous year. Consequently, the growing prevalence of vitamin deficiencies is contributing to the expansion of the vitamins market.

Leading companies in the vitamins market are increasingly focusing on the development of natural eye vitamins to meet rising consumer demand for clean-label, plant-based supplements that support vision and help mitigate digital eye strain. Natural eye vitamins are supplements derived from plant-based or naturally sourced ingredients that promote eye and vision health. For instance, in April 2022, Wellbeing Nutrition, an India-based wellness product manufacturer, introduced Melts Eye Care, designed to deliver vitamins directly into the bloodstream for enhanced bioavailability and bioactivity compared to traditional capsules and tablets. This product is the world’s first all-natural eye vitamin in a fast-dissolving oral strip and employs patented nano delivery technology to ensure superior nutrient absorption. It is formulated with clinically proven ingredients such as lutein, zeaxanthin, and bilberry extract, which support vision, reduce eye strain, and shield against blue light exposure. The product is plant-based, sugar-free, gluten-free, and non-GMO, catering to the needs of individuals with screen-intensive lifestyles.

In December 2024, USANA Health Sciences, a US-based manufacturer of nutritional supplements, acquired a 78.8% stake in Hiya Health for an undisclosed sum. This acquisition is intended to bolster USANA Health Sciences’ presence in the children's health and nutrition sector by capitalizing on Hiya Health’s innovative, clean-label vitamin products. Hiya Health is a US-based company specializing in the production of vitamins.

Major players in the vitamins market are Nestlé S.A., Archer Daniels Midland Company (ADM), Pfizer Inc., BASF SE, Bayer AG, Sanofi S.A., Amway Corporation, Lonza Group AG, Glanbia plc, Herbalife Nutrition Ltd., Bluestar Adisseo Co. Ltd., Pharmavite LLC, Bactolac Pharmaceuticals Inc., Nordic Naturals Inc., Vertellus Holdings LLC, Farbest-Tallman Foods Corporation, Vitablend Nederland B.V., SternVitamin GmbH, Rabar Pty. Ltd., Zagro Group Ltd.

North America was the largest region in the vitamins market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in vitamins report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the vitamins market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Vitamins are organic substances that are vital in small quantities for numerous bodily functions and for maintaining overall health. They play a key role in regulating metabolism, enhancing immune response, and supporting growth and development.

The primary categories of vitamins include Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E, and Vitamin K. Vitamin A encompasses a group of fat-soluble retinoids such as retinol, retinal, and retinyl esters. These vitamins are derived from both natural and synthetic sources and are made available through various distribution channels including hypermarkets, supermarkets, mass merchandisers, and specialty retail stores. Their applications span across multiple health domains such as digestive health, immune support, mental well-being, cosmetics, physical performance, menstrual health, pregnancy, and sports nutrition. Additionally, they serve a diverse range of end-use industries including food and beverages, personal care, animal nutrition, and pharmaceuticals.

The vitamins market research report is one of a series of new reports that provides vitamins market statistics, including vitamins industry global market size, regional shares, competitors with a vitamins market share, vitamins market segments, market trends and opportunities, and any further data you may need to thrive in the vitamins industry. This vitamins market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The vitamins market consists of sales of vitamin tablets, capsules, soft gels, powders and gummies. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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