Lactation Support Supplements Global Market Report 2025

The lactation support supplements market size has grown strongly in recent years. It will grow from $0.89 billion in 2024 to $0.95 billion in 2025 at a compound annual growth rate (CAGR) of 7.4%. The growth during the historic period can be attributed to greater awareness of the benefits of breastfeeding among mothers, growing demand for herbal and natural galactagogues, a rising incidence of postpartum lactation challenges, expanding e-commerce penetration for health supplements, and increased healthcare spending on maternal care.

The lactation support supplements market size is expected to see strong growth in the next few years. It will grow to $1.25 billion in 2029 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to the rising trend of personalized nutrition for mothers, increasing demand for clean-label and organic lactation supplements, growing popularity of plant-based and vegan lactation products, greater availability of functional beverages for lactation, and the expanding adoption of subscription-based nutraceutical services. Key trends expected during this period include the development of probiotic blends, integration with digital health platforms, inclusion in postpartum care kits, innovation in vegan and allergen-free formulations, and alignment with telehealth lactation support services.

The rising number of working mothers is anticipated to drive the growth of the lactation support supplements market in the coming years. Working mothers are women who manage both professional responsibilities and caregiving roles, often balancing work and home obligations. This increase is largely driven by economic necessity, as many families depend on dual incomes to meet growing living expenses, support household needs, and ensure financial stability. Lactation support supplements assist working mothers by supplying essential nutrients that enhance milk production, helping them fulfill both breastfeeding and career demands without compromising their health or their child’s nutrition. For example, in July 2023, the Department for Education, a UK-based government body, reported that in 2022, approximately 73% of mothers with children aged 0 to 14 were employed, an increase from 71% in 2021. As a result, the growing number of working mothers is fueling the demand for lactation support supplements.

Leading companies in the lactation support supplements market are concentrating on creating innovative products, such as prenatal support supplements, to improve maternal health and breastfeeding outcomes. Prenatal support supplements are specially formulated to provide vital vitamins, minerals, and nutrients that support both maternal well-being and fetal development during pregnancy. For example, in October 2024, Synevit, a US-based nutraceutical company, introduced Prenelact, a dietary supplement aimed at supporting women throughout pregnancy and breastfeeding. This product contains a precisely balanced blend of 19 essential vitamins and minerals, carefully selected to meet the specific nutritional needs of expectant and nursing mothers. Each nutrient is included in clinically recommended daily amounts to ensure optimal absorption and safety, minimizing the risks of both deficiencies and excess intake.

In April 2023, Kirin Holdings Company Limited, a Japan-based beverage company, acquired Blackmores for $1.24 billion. This acquisition is part of Kirin Holdings’ strategy to diversify its portfolio and enhance its presence in the health science sector by expanding into vitamins, supplements, and functional health products throughout the Asia-Pacific region. Blackmores Ltd., an Australia-based health supplements company, offers a product called Pregnancy and Breast-Feeding Gold, which is formulated to support women during pregnancy and breastfeeding.

Major players in the lactation support supplements market are Nestlé S.A., Nature’s Way Products, LLC, Munchkin Inc., Traditional Medicinals Inc., Willow Innovations Inc, Pink Stork LLC, Boobie Superfoods, UpSpring Baby LLC, Motherlove Herbal Company, Earth Mama Organics LLC, Fairhaven Health LLC, Holistic Lactation LLC, Legendairy Milk LLC, Majka LLC, Maxi Health Research LLC, Milky Mama LLC, Nutrizoe Nutriifoods Private Limited, Oat Mama LLC, Rumina Naturals Inc, and Vitalpax.

North America was the largest region in the lactation support supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in lactation support supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the lactation support supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Lactation support supplements are products formulated to assist breastfeeding mothers in increasing or maintaining their breast milk supply. They usually consist of natural ingredients like herbs, vitamins, and minerals that are known to aid in milk production. These supplements are intended to be used in conjunction with proper nutrition and hydration to support healthy lactation.

The primary product types include capsules, tablets, powders, and teas. Capsules, specifically, are dietary supplements designed to enhance milk production in breastfeeding women and typically contain a combination of herbs, vitamins, and minerals. Common ingredients found in these supplements include moringa, milk thistle, fennel, oatmeal, and others. They are available through various distribution channels, including online platforms, direct sales, pharmacies or drugstores, and other offline retail outlets.

The lactation support supplements market research report is one of a series of new reports that provides lactation support supplements market statistics, including the lactation support supplements industry's global market size, regional shares, competitors with the lactation support supplements market share, detailed lactation support supplements market segments, market trends and opportunities, and any further data you may need to thrive in the lactation support supplements market. This lactation support supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The lactation support supplements market consists of sales of fenugreek capsules, blessed thistle tablets, lactation protein powders, moringa leaf supplements, and lactation teas. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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