Herbal Sleep Aid Supplement Global Market Report 2025

The herbal sleep aid supplement market size has grown strongly in recent years. It will grow from $2.95 billion in 2024 to $3.18 billion in 2025 at a compound annual growth rate (CAGR) of 7.6%. The growth during the historic period is due to the rising prevalence of sleep disorders, heightened awareness of natural and alternative remedies, an increasing preference for herbal and plant-based supplements, greater consumer focus on wellness and self-care, and a growing geriatric population.

The herbal sleep aid supplement market size is expected to see strong growth in the next few years. It will grow to $4.21 billion in 2029 at a compound annual growth rate (CAGR) of 7.3%. The growth during the forecast period can be attributed to increasing stress and anxiety levels associated with modern lifestyles, expanding urbanization, rising disposable incomes, the growing influence of social media and health influencers, and a higher number of clinical studies supporting herbal sleep aids. Key trends in the forecast period include the availability of a broad range of herbal sleep aid products, a preference for safe and non-addictive sleep aid options, awareness campaigns led by herbal supplement manufacturers, the adoption of holistic health practices, and the embrace of personalized nutrition and supplements.

The rise in stress and anxiety levels is expected to drive the growth of the herbal sleep aid supplements market in the coming years. Stress is the body's reaction to external pressures or demands, whereas anxiety is a feeling of fear or worry about potential future threats or uncertainties. These levels are increasing due to constant exposure to digital media, which overwhelms individuals with information overload and unrealistic comparisons, resulting in mental fatigue and emotional distress. The growing prevalence of stress and anxiety fuels the demand for herbal sleep aid supplements, as more people look for natural remedies to calm their minds and enhance sleep quality without the side effects linked to pharmaceutical treatments. For example, in May 2024, a report published by the American Psychiatric Association (APA), a US-based professional organization, stated that 43% of adults reported increased anxiety in 2024 compared to the previous year, rising from 37% in 2023 and 32% in 2022, with stress (53%) and sleep issues (40%) being the primary factors affecting their mental health. Thus, the rise in stress and anxiety levels will contribute to the growth of the herbal sleep aid supplements market.

Leading companies in the herbal sleep aid supplement market are concentrating on creating innovative products, such as sleep support supplements, to cater to diverse consumer preferences and provide safer, more natural options for improved sleep quality. Sleep support supplements are natural or specially formulated products intended to promote relaxation and enhance both the quality and duration of sleep. For example, in September 2023, Natrol LLC, a US-based nutraceutical company, introduced Soothing Night gummies and capsules, its first sleep aid supplement without melatonin. Soothing Night includes clinically tested natural ingredients like Lactium, L-theanine, and botanical extracts. These ingredients work together to soothe the mind and help reduce occasional stress. It offers a melatonin-free choice for consumers looking for longer, better sleep and improved mental clarity.

In November 2024, Foria, a US-based lifestyle brand, acquired Ned for an undisclosed sum. This acquisition enables Foria to broaden its product range into the high-demand sleep support market, complementing its existing focus on sexual wellness, menopause care, and period relief. By acquiring Ned, Foria is aligning with a trend among sexual health and wellness companies that use acquisitions to increase their scale and market presence. Ned is a US-based manufacturer of herbal sleep aid supplements.

Major players in the herbal sleep aid supplement market are GNC Holdings LLC, Thorne HealthTech Inc., Life Extension, OLLY Public Benefit Corporation, Gaia Herbs Inc., Mountain Rose Herbs, Natrol LLC, Herb Pharm LLC, Douglas Laboratories, Solgar Inc., Makers Nutrition LLC, Banyan Botanicals, Moon Juice LLC, SMPNutra Inc., WishGarden Herbs Inc., Sandland Sleep, Enzymatic Therapy Inc., Jarrow Formulas Inc., RidgeCrest Herbals Co., Source Naturals Inc., and American Standard Supplements.

North America was the largest region in the herbal sleep aid supplement market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in herbal sleep aid supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the herbal sleep aid supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Herbal sleep aid supplements are natural health products created to support restful sleep and enhance overall sleep quality. These supplements are usually sourced from plants and aim to encourage relaxation, alleviate stress, and facilitate the process of falling asleep without relying on synthetic chemicals.

The primary herbal sleep aid supplements include melatonin, chamomile, valerian, lavender, tryptophan, among others. Melatonin is a hormone produced by the pineal gland that controls the sleep-wake cycle by signaling the body when it is time to sleep, often referred to as the sleep hormone. It is available in multiple forms such as capsules, tablets, powders, soft gels, and liquids, and is sold through online and offline retail, health food stores, pharmacies, and supermarkets. It is used by a variety of end-users, including adults, children, and elderly individuals.

The herbal sleep aid supplement market research report is one of a series of new reports that provides herbal sleep aid supplement market statistics, including herbal sleep aid supplement industry global market size, regional shares, competitors with a herbal sleep aid supplement market share, detailed herbal sleep aid supplement market segments, market trends and opportunities, and any further data you may need to thrive in the herbal sleep aid supplement industry. This herbal sleep aid supplement market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The herbal sleep aid supplements market consists of sales of teas, essential oil blends, sleep sprays, bedtime drink mixes, and roll-ons. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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