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Personal Hygiene - Global Strategic Business Report

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    Report

  • 285 Pages
  • July 2025
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 6106165
The global market for Personal Hygiene was estimated at US$565.7 Billion in 2024 and is projected to reach US$642.4 Billion by 2030, growing at a CAGR of 2.1% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Personal Hygiene market.

Global Personal Hygiene Market - Key Trends & Drivers Summarized

Why Is Personal Hygiene Gaining Prominence in Consumer Health and Lifestyle Priorities?

Personal hygiene refers to the practices and products used to maintain cleanliness and prevent illness, encompassing body care, oral hygiene, handwashing, and feminine care. In recent years, personal hygiene has moved beyond basic cleanliness to become a fundamental aspect of wellness and disease prevention. Public health campaigns, pandemic awareness, and changing consumer behavior have elevated its importance across demographics.

Increased urbanization and rising disposable incomes have also contributed to the demand for specialized hygiene products. Consumers are investing in daily care routines involving soaps, sanitizers, deodorants, dental care products, and intimate hygiene solutions. With hygiene now linked to confidence, productivity, and quality of life, spending on these products continues to rise across both developed and emerging markets.

How Are Product Formulations and Delivery Formats Evolving to Meet Changing Preferences?

Personal hygiene products are evolving rapidly in terms of formulation, packaging, and application. Consumers now seek products that are skin-friendly, pH-balanced, and free from harmful chemicals. Antibacterial, alcohol-free, and biodegradable formulations are gaining popularity, especially among environmentally conscious users. In feminine and intimate care, organic and plant-based alternatives are becoming more widely available.

Convenience and portability are also key drivers. The market has witnessed an increase in individually packed wipes, dry washes, no-rinse sprays, and travel-sized formats. Touch-free dispensers, smart toothbrushes, and oral care kits are examples of tech-integrated solutions entering the mainstream. Manufacturers are expanding product ranges to include gender-neutral, child-specific, and elderly-oriented solutions, ensuring broader appeal and usability.

Where Is Demand Growing and Which Channels Are Driving Sales Expansion?

Demand is particularly high in urban centers and among health-aware consumer segments such as young adults, working professionals, and caregivers. Developing economies are witnessing increased penetration due to hygiene education initiatives and improved retail access. Rural demand is also picking up through community health drives and affordable product lines introduced by large manufacturers.

Online sales have seen strong growth, with e-commerce platforms offering bundled hygiene kits, subscriptions, and customized recommendations. Pharmacies and supermarkets remain important retail touchpoints, while schools, offices, and healthcare facilities contribute to institutional consumption. Promotional efforts linked to personal well-being and infection control are sustaining consumer interest in regular hygiene practices.

Growth in the Personal Hygiene market is driven by several factors

Growth in the personal hygiene market is driven by factors such as heightened public health awareness, increased frequency of hygiene routines, and the proliferation of product varieties suited to different needs and preferences. Innovations in eco-friendly and skin-sensitive formulations are expanding product accessibility across age and gender groups.

Rising female workforce participation, growing emphasis on child hygiene, and the inclusion of hygiene in wellness portfolios are stimulating demand. As health and hygiene become core to daily routines, investments in product development, digital retail strategies, and consumer education are shaping continued market expansion.

Scope Of Study:

The report analyzes the Personal Hygiene market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments: Product (Soaps, Hand Sanitizers, Bath & Shower Products, Face Care Products, Other Products); Distribution Channel (Departmental Stores, Supermarkets / Hypermarkets, Pharmacies, Online Distribution Channel, Other Distribution Channels)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Soaps segment, which is expected to reach US$289.5 Billion by 2030 with a CAGR of a 1.7%. The Hand Sanitizers segment is also set to grow at 2.4% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, estimated at $154.1 Billion in 2024, and China, forecasted to grow at an impressive 4.1% CAGR to reach $120.9 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Personal Hygiene Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Personal Hygiene Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Personal Hygiene Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of players such as Beiersdorf AG, Colgate-Palmolive, Edgewell Personal Care, Essity AB, GOJO Industries and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 36 companies featured in this Personal Hygiene market report include:

  • Beiersdorf AG
  • Colgate-Palmolive
  • Edgewell Personal Care
  • Essity AB
  • GOJO Industries
  • Henkel AG & Co. KGaA
  • Himalaya Wellness
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Lion Corporation
  • L`Oréal Group
  • Nice-Pak Products, Inc.
  • Ontex Group
  • Pigeon Corporation
  • Procter & Gamble (P&G)
  • Reckitt Benckiser Group
  • S. C. Johnson & Son
  • Unicharm Corporation
  • Unilever PLC

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

  • Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
  • Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
  • Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
  • Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
  • Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
  • Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
  • Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Tariff Impact on Global Supply Chain Patterns
  • Personal Hygiene - Global Key Competitors Percentage Market Share in 2025 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Rising Health Awareness and Disease Prevention Emphasis Spurs Growth in Personal Hygiene Product Adoption
  • COVID-19 Pandemic Impact Strengthens Long-Term Consumer Behavior Toward Handwashing, Sanitizing, and Daily Hygiene
  • Expansion of E-Commerce and Direct-to-Consumer Models Enhances Availability of Premium and Specialty Hygiene Products
  • OEM Innovation in Dermatologically Tested, Fragrance-Free, and Eco-Friendly Formulations Aligns With Sensitive Skin Trends
  • Growth in Natural, Organic, and Sustainable Hygiene Products Throws the Spotlight on Clean Label Consumer Preferences
  • Increased Disposable Income in Emerging Economies Fuels Demand for Branded Hygiene Essentials
  • Public Health Campaigns and Institutional Initiatives Encourage Routine Hygiene Practices Across Demographics
  • Rising Urbanization and Changing Lifestyle Habits Promote Daily Use of Bath, Oral, and Intimate Care Products
  • Adoption of Personal Hygiene Products in Workplaces, Schools, and Public Venues Supports Institutional Sales Growth
  • Growing Demand for Gender-Neutral and Family-Friendly Formulations Broadens Market Addressability
  • OEM Expansion Into Disinfection, Anti-Bacterial, and Antiviral Lines Diversifies Product Portfolios
4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Personal Hygiene Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for Personal Hygiene by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 3: World Historic Review for Personal Hygiene by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 4: World 16-Year Perspective for Personal Hygiene by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2025 & 2030
  • TABLE 5: World Recent Past, Current & Future Analysis for Soaps by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 6: World Historic Review for Soaps by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 7: World 16-Year Perspective for Soaps by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 8: World Recent Past, Current & Future Analysis for Hand Sanitizers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 9: World Historic Review for Hand Sanitizers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 10: World 16-Year Perspective for Hand Sanitizers by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 11: World Recent Past, Current & Future Analysis for Bath & Shower Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 12: World Historic Review for Bath & Shower Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 13: World 16-Year Perspective for Bath & Shower Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 14: World Recent Past, Current & Future Analysis for Face Care Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 15: World Historic Review for Face Care Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 16: World 16-Year Perspective for Face Care Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 17: World Recent Past, Current & Future Analysis for Other Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 18: World Historic Review for Other Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 19: World 16-Year Perspective for Other Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 20: World Recent Past, Current & Future Analysis for Other Distribution Channels by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 21: World Historic Review for Other Distribution Channels by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 22: World 16-Year Perspective for Other Distribution Channels by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 23: World Recent Past, Current & Future Analysis for Departmental Stores by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 24: World Historic Review for Departmental Stores by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 25: World 16-Year Perspective for Departmental Stores by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 26: World Recent Past, Current & Future Analysis for Supermarkets / Hypermarkets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 27: World Historic Review for Supermarkets / Hypermarkets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 28: World 16-Year Perspective for Supermarkets / Hypermarkets by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 29: World Recent Past, Current & Future Analysis for Pharmacies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 30: World Historic Review for Pharmacies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 31: World 16-Year Perspective for Pharmacies by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 32: World Recent Past, Current & Future Analysis for Online Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 33: World Historic Review for Online Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 34: World 16-Year Perspective for Online Distribution Channel by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • Personal Hygiene Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
CANADA
JAPAN
  • Personal Hygiene Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
CHINA
  • Personal Hygiene Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
EUROPE
  • Personal Hygiene Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
FRANCE
  • Personal Hygiene Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
GERMANY
  • Personal Hygiene Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
ITALY
UNITED KINGDOM
  • Personal Hygiene Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
SPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Personal Hygiene Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
AUSTRALIA
  • Personal Hygiene Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
INDIA
  • Personal Hygiene Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • Personal Hygiene Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Personal Hygiene Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Personal Hygiene Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Beiersdorf AG
  • Colgate-Palmolive
  • Edgewell Personal Care
  • Essity AB
  • GOJO Industries
  • Henkel AG & Co. KGaA
  • Himalaya Wellness
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Lion Corporation
  • L`Oréal Group
  • Nice-Pak Products, Inc.
  • Ontex Group
  • Pigeon Corporation
  • Procter & Gamble (P&G)
  • Reckitt Benckiser Group
  • S. C. Johnson & Son
  • Unicharm Corporation
  • Unilever PLC

Table Information