Oat-based Beverages - Global Strategic Business Report

The global market for Oat-based Beverages was estimated at US$993.4 Million in 2024 and is projected to reach US$1.3 Billion by 2030, growing at a CAGR of 5.0% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Oat-based Beverages market.

Global Oat-Based Beverages Market - Key Trends & Drivers Summarized

What Is Driving the Rising Popularity of Oat-Based Beverages?

Oat-based beverages have gained rapid traction as consumers seek plant-based alternatives to dairy, particularly those that are perceived as natural, nutritious, and allergen-friendly. Among non-dairy options, oat milk stands out due to its creamy texture, mild taste, and functional compatibility with coffee, smoothies, and cooking. It appeals to both vegans and flexitarians, and is considered more sustainable than almond or soy-based counterparts due to lower water usage and minimal allergen concerns.

This shift in consumer preferences is rooted in broader changes in diet and wellness behavior. Growing intolerance to lactose, increasing awareness about animal welfare, and rising environmental consciousness are encouraging substitution of dairy with plant-based drinks. Oat-based beverages offer a balanced profile with moderate carbohydrates, beta-glucan fiber, and added calcium and vitamins, making them suitable for daily use among adults and children alike.

How Are Formulations and Functional Enhancements Expanding Applications?

Innovation in oat beverage formulations is supporting the development of multiple variants that serve specific nutritional and taste needs. Brands are introducing unsweetened, flavored, barista-style, and fortified oat milks to suit different consumer segments. Fortification with calcium, vitamin D, and B12 is enabling oat milk to more closely resemble the nutrient profile of dairy, making it a viable replacement in both home and foodservice use.

Texture and emulsification are important in maintaining a creamy mouthfeel and avoiding separation during storage. To address this, manufacturers are optimizing enzymatic processing, using high-quality oats, and refining filtration systems. Additionally, oat beverages are being incorporated into hybrid drinks, protein shakes, and functional blends with added prebiotics or adaptogens, extending their relevance beyond just dairy replacement. These innovations are enhancing versatility across meal, snack, and wellness contexts.

What Role Do Sustainability and Market Access Play in Growth?

Sustainability is a major driver supporting oat beverage adoption. Compared to dairy and nut-based alternatives, oat production has a lower environmental impact, with less water and land requirement and fewer emissions. This environmental positioning is central to branding and marketing, especially among younger and eco-conscious consumers. Brands are also investing in recyclable and renewable packaging formats to strengthen their sustainability messaging.

Retail availability and supply chain integration are improving as well. Oat-based beverages are now present in mainstream supermarkets, convenience stores, and online platforms. They are also increasingly featured in cafés and foodservice outlets, particularly in premium coffee chains where barista formulations are preferred. Localization of production and investments in oat processing facilities are helping to stabilize supply and reduce costs, making these beverages more accessible in emerging markets.

Growth in the oat-based beverages market is driven by several factors.

Surging demand for dairy alternatives is positioning oat-based beverages as a mainstream choice among plant-based drinkers. Improved formulations and fortification strategies are aligning oat beverages with evolving nutritional expectations across age groups and lifestyles. Sustainability advantages of oat cultivation and clean-label appeal are strengthening their presence in both retail and foodservice. Expansion of product formats, increasing consumer awareness of digestive and heart health, and widespread channel access are further reinforcing adoption. As manufacturers continue to scale production and introduce region-specific variants, oat-based beverages are expected to gain deeper market penetration across global health and wellness platforms.

Scope Of Study:

The report analyzes the Oat-based Beverages market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments: Source (Organic Source, Conventional Source); Specialty (Gluten-Free Specialty, Dairy Alternative Specialty, Heart-Healthy Specialty, Other Specialties); Distribution Channel (Online Distribution Channel, Offline Distribution Channel)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Organic Source segment, which is expected to reach US$768.1 Million by 2030 with a CAGR of a 4.0%. The Conventional Source segment is also set to grow at 6.7% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $270.6 Million in 2024, and China, forecasted to grow at an impressive 7.8% CAGR to reach $262.2 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Oat-based Beverages Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Oat-based Beverages Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Oat-based Beverages Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Alpro, Califia Farms LLC, Chobani LLC, Danone S.A. (Silk/Oatly source), Elmhurst Milked LLC and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 32 companies featured in this Oat-based Beverages market report include:

• Alpro
• Califia Farms LLC
• Chobani LLC
• Danone S.A. (Silk/Oatly source)
• Elmhurst Milked LLC
• Earth’s Own Food Company Inc.
• Happ­i Planet Foods Inc.
• HP Hood LLC
• Minor Figures Ltd.
• Oatly Group AB
• Pacific Foods of Oregon LLC
• PepsiCo (Oatmade)
• Planet Oat
• Plenish Cleanse (UK)
• PureHarvest
• Rise Brewing Co.
• Silk (Danone North America)
• Tirlán (Truly Irish Oat Drinks)
• Vitasoy International Holdings Ltd.
• Tetra Pak International S.A.

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.