Squash Drinks - Global Strategic Business Report

The global market for Squash Drinks was estimated at US$1.1 Billion in 2024 and is projected to reach US$1.3 Billion by 2030, growing at a CAGR of 2.8% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Squash Drinks market.

Global Squash Drinks Market - Key Trends & Drivers Summarized

What's Driving the Popularity of Squash Drinks in Beverage Arenas?

Squash drinks-highly concentrated fruit-flavored syrups diluted to serveable beverages-remain popular in home, hospitality, and packaged freeze-dried powder forms. Typically made from fruits like orange, lemon, blackcurrant, lime, and innovative blends (elderflower, hibiscus), they serve as convenient, cost-effective thirst quenchers. Brands now emphasize natural colors, real juice base, and reduced sugar to meet evolving consumer preferences.

Drink mixers and retail-ready bottle formats make squash drinks versatile for home bars and mocktails. They're also being incorporated in RTD lines and ice-pops, expanding usage occasions beyond mealtime. Functional variants enriched with electrolytes, vitamins, caffeine, or herbal extracts are gaining traction as wellness-conscious consumers seek beyond plain hydration.

Are Flavor and Functional Blends Refreshing the Category?

Premium squash syrups use real fruit concentrate to preserve authentic flavor without artificial sweeteners. Botanical infusions-like mint-lime, ginger-lemon, turmeric-orange-are being launched for digestive and immunity claims. Stevia- or monk-fruit sweetened versions target sugar-reduction trends. Powdered squash drink packets offer portability for travel or outdoor activities.

Seasonal or regional flavors-e.g., elderflower-citrus, rose-lychee, pineapple-chili-play into exotic taste exploration. Packaging state-of-the-art-squeeze bottles, measured pour stoppers, recyclable PET-enhances convenience and sustainability.

Why Are Households & On-the-Go Consumers Engaging?

Squash drinks offer flavor customization and cost efficiency; one small bottle produces many servings. Functional squash variants meet demand for on-the-go hydration with added nutrients. Hospitality businesses utilize the syrups for quick stock replenishment and beverage variety. Families appreciate child-friendly formulations with tailored sweetness, color, and multipacks. Retailers feature squash in seasonal, wellness, and mixer-focused displays.

What's Powering the Growth in the Squash Drinks Market?

The growth in the squash drinks market is driven by several factors related to product innovation, consumer preferences, and packaging evolution. Reformulation toward natural, low-sugar, or fortified blends aligns with health mandates. Flavor R&D into botanical and exotic variants fuels exploration. Convenient on-the-go powder sachets drive trial and portability. Eco-friendly packaging-recyclable PET, refillable concentrates-supports sustainability goals. Multi-outlet distribution through supermarkets, e-commerce, and hospitality chains widens market access.

Scope Of Study:

The report analyzes the Squash Drinks market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments: Type (Orange Squash Drink, Lemon Squash Drink, Blueberry Squash Drink, Mixed Fruit Squash Drink, Other Squash Drinks); Nature (Regular, Blended); Distribution Channel (Hypermarkets or Supermarkets, Departmental Stores, Retailers, eCommerce Distribution Channel)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Orange Squash Drink segment, which is expected to reach US$402.9 Million by 2030 with a CAGR of a 2.2%. The Lemon Squash Drink segment is also set to grow at 2.3% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $297.7 Million in 2024, and China, forecasted to grow at an impressive 5.2% CAGR to reach $249.2 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Squash Drinks Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Squash Drinks Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Squash Drinks Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as AG Barr plc, Belvoir Farm, Bickford`s Australia, Britvic plc, Capri-Sun (squash line) and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 41 companies featured in this Squash Drinks market report include:

• AG Barr plc
• Belvoir Farm
• Bickford`s Australia
• Britvic plc
• Capri-Sun (squash line)
• Co-Ro Food (Sunquick, etc.)
• Del Monte Foods Inc.
• Hamdard (Rooh Afza)
• Jadli Foods
• Mitchell`s Fruit Farms Ltd.
• MiWadi
• Nongfu Spring
• Prigat
• Refresco (private-label)
• Ribena (Suntory/Coca-Cola)
• Robinsons (Britvic)
• Sainsbury`s (Own brand squash)
• Suntory (Ribena)
• Tampico Beverages
• Teisseire (Britvic)

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.