Tarot Cards - Global Strategic Business Report

The global market for Tarot Cards was estimated at US$1.3 Billion in 2024 and is projected to reach US$1.5 Billion by 2030, growing at a CAGR of 2.5% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Tarot Cards market.

Global Tarot Cards Market - Key Trends & Drivers Summarized

Tarot cards, historical tools of divination and introspection, are experiencing renewed global interest driven by wellness and spiritual trends.

From a niche mystic pursuit to a mainstream mindfulness tool, tarot's transformation is supported by increasing interest in self-reflection, journaling, and therapeutic introspection. Modern decks come in a wide range of themes, from pop culture to social justice, making them accessible and resonant for new audiences. The rise of online platforms and remote services has expanded tarot's accessibility. App-based readings, digital decks, and livestreamed interpretations offer a seamless, comfortable way to engage with tarot. This technological integration has further positioned tarot as a tool for modern emotional wellness.

How Are Formats and Communities Reinventing Engagement?

Innovations in deck production-such as eco-friendly materials and inclusive designs-are driving appeal among sustainability-conscious and diverse user bases. Many modern decks are tied to guided journals, digital companion apps, and instructional content, transforming tarot from a standalone item into a full reflective experience. Online communities offer support, education, and peer-led discussions, enabling new users to learn and engage without stigma. These digital networks help normalize tarot as a form of mindful play, therapeutic dialogue, or creative exploration-rather than purely esoteric practice.

The Growth in the Tarot Cards Market Is Driven by Several Factors

The growth in the tarot cards market is driven by several factors related to digital access, design innovation, and emotional wellness trends. First, the expansion of virtual services and mobile apps allows for global, 24/7 interaction. Second, the blending of tarot with journaling and coaching enhances its mental health value. Third, community engagement through livestreams and online groups has normalized its usage. Fourth, artistic reinterpretation of decks opens new demographic and cultural markets. Lastly, small creators and publishers are leveraging crowdfunding and niche communities to produce bespoke offerings, fueling sustained expansion.

Scope Of Study:

The report analyzes the Tarot Cards market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments: Product (French Suited Tarot Decks, German Suited Tarot Decks, Other Products); Distribution Channel (Offline Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the French Suited Tarot Decks segment, which is expected to reach US$921.0 Million by 2030 with a CAGR of a 3.0%. The German Suited Tarot Decks segment is also set to grow at 1.5% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $348.1 Million in 2024, and China, forecasted to grow at an impressive 4.7% CAGR to reach $282.8 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Tarot Cards Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Tarot Cards Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Tarot Cards Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Acelion, Cartamundi (France Cartes), Dal Negro, France Cartes, Grimaud (Cartamundi) and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 32 companies featured in this Tarot Cards market report include:

• Acelion
• Cartamundi (France Cartes)
• Dal Negro
• France Cartes
• Grimaud (Cartamundi)
• Hay House
• Llewellyn Worldwide
• Lo Scarabeo
• MakePlayingCards.com (MPC)
• Oracle & Tarot Deck Kits (Red Wheel)
• Red Wheel/Weiser
• Rider-Waite Tarot (standard deck)
• Schiffer Publishing (Redfeather)
• Simon & Schuster (Oracle/Tarot)
• Soul Cards
• Specialized Art Decks (e.g., Marvel)
• TMCards (Tarot card printing)
• U.S. Games Systems Inc.
• United States Playing Card Company
• Wild Unknown (Millennium Mfg.)

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.