The North America Healthcare Digital Content Creation Market is expected to witness market growth of 21.1% CAGR during the forecast period (2025-2032).
The US market dominated the North America Healthcare Digital Content Creation Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $11.05 billion by 2032. The Canada market is experiencing a CAGR of 23.4% during 2025-2032. Additionally, the Mexico market is expected to exhibit a CAGR of 22.9% during 2025-2032.
The healthcare digital content creation market has emerged as a dynamic and transformative segment within the healthcare ecosystem. With the growing emphasis on patient education, digital outreach, telemedicine, and the digital transformation of hospitals and healthcare organizations, the demand for innovative and engaging digital content has witnessed exponential growth. This market encompasses a broad spectrum of digital materials - including blogs, videos, infographics, social media posts, e-learning modules, animations, webinars, podcasts, virtual and augmented reality experiences, and interactive websites - geared toward informing, engaging, and educating various healthcare stakeholders.
One of the most profound applications of digital content in healthcare is patient education. Hospitals, clinics, and wellness centers are increasingly leveraging digital platforms to disseminate educational content on disease prevention, lifestyle management, medication adherence, post-surgical care, and mesntal wellness. For instance, the Mayo Clinic produces a range of high-quality, research-backed videos and blogs that help patients understand their medical conditions better, enhancing their ability to make informed decisions.
The U.S. market is the largest and most mature in North America. It is propelled by significant government investments in health IT infrastructure and digital health initiatives, including the ONC’s programs promoting interoperability and patient engagement. Key factors influencing the market include widespread adoption of EHR systems under the HITECH Act, growing telehealth penetration, and patient demand for personalized health information. Healthcare providers increasingly prioritize multimedia education content, virtual patient engagement tools, and clinician training modules. Trends such as AI-driven content personalization and VR-based medical training are prominent.
Canada’s market is influenced strongly by public health initiatives and funding through entities like Canada Health Infoway, which promotes digital health solutions including patient portals and telehealth platforms. The government’s focus on equitable healthcare access drives demand for accessible digital content in both English and French. Digital content creation efforts often integrate Indigenous and culturally diverse patient education, reflecting Canada’s multicultural population. Market trends emphasize mobile-friendly content and virtual training for rural healthcare providers.
Mexico’s market is at a nascent stage but growing due to rising internet penetration and government programs aiming to digitize health services. The Federal Commission for Protection against Health Risks (COFEPRIS) supports digital health innovation and regulation. Key influencing factors include a large rural population requiring remote education and telemedicine support, increasing smartphone use, and government incentives for healthcare modernization. Trends focus on mobile-first digital content, bilingual (Spanish and indigenous languages) materials, and telehealth content integration. In conclusion, the North American healthcare digital content creation market is evolving rapidly, shaped by regional priorities, technological adoption, and growing demand for accessible, personalized health information.
The US market dominated the North America Healthcare Digital Content Creation Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $11.05 billion by 2032. The Canada market is experiencing a CAGR of 23.4% during 2025-2032. Additionally, the Mexico market is expected to exhibit a CAGR of 22.9% during 2025-2032.
The healthcare digital content creation market has emerged as a dynamic and transformative segment within the healthcare ecosystem. With the growing emphasis on patient education, digital outreach, telemedicine, and the digital transformation of hospitals and healthcare organizations, the demand for innovative and engaging digital content has witnessed exponential growth. This market encompasses a broad spectrum of digital materials - including blogs, videos, infographics, social media posts, e-learning modules, animations, webinars, podcasts, virtual and augmented reality experiences, and interactive websites - geared toward informing, engaging, and educating various healthcare stakeholders.
One of the most profound applications of digital content in healthcare is patient education. Hospitals, clinics, and wellness centers are increasingly leveraging digital platforms to disseminate educational content on disease prevention, lifestyle management, medication adherence, post-surgical care, and mesntal wellness. For instance, the Mayo Clinic produces a range of high-quality, research-backed videos and blogs that help patients understand their medical conditions better, enhancing their ability to make informed decisions.
The U.S. market is the largest and most mature in North America. It is propelled by significant government investments in health IT infrastructure and digital health initiatives, including the ONC’s programs promoting interoperability and patient engagement. Key factors influencing the market include widespread adoption of EHR systems under the HITECH Act, growing telehealth penetration, and patient demand for personalized health information. Healthcare providers increasingly prioritize multimedia education content, virtual patient engagement tools, and clinician training modules. Trends such as AI-driven content personalization and VR-based medical training are prominent.
Canada’s market is influenced strongly by public health initiatives and funding through entities like Canada Health Infoway, which promotes digital health solutions including patient portals and telehealth platforms. The government’s focus on equitable healthcare access drives demand for accessible digital content in both English and French. Digital content creation efforts often integrate Indigenous and culturally diverse patient education, reflecting Canada’s multicultural population. Market trends emphasize mobile-friendly content and virtual training for rural healthcare providers.
Mexico’s market is at a nascent stage but growing due to rising internet penetration and government programs aiming to digitize health services. The Federal Commission for Protection against Health Risks (COFEPRIS) supports digital health innovation and regulation. Key influencing factors include a large rural population requiring remote education and telemedicine support, increasing smartphone use, and government incentives for healthcare modernization. Trends focus on mobile-first digital content, bilingual (Spanish and indigenous languages) materials, and telehealth content integration. In conclusion, the North American healthcare digital content creation market is evolving rapidly, shaped by regional priorities, technological adoption, and growing demand for accessible, personalized health information.
List of Key Companies Profiled
- Oracle Corporation (Cerner Corporation)
- Brenton Way Inc.
- Intrepy LLC
- The Weinbach Group
- Skyword, Inc.
- Write2market, Inc
- Medical Digitals
- First Page Sage
- Healthcare Success
- Estorytellers
Market Report Segmentation
By End Use
- Healthcare Providers
- Patients
- Other End Use
By Content Type
- Video Content
- Written Content
- Infographics & Visuals
- Audio Content
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Value Chain Analysis of Healthcare Digital Content Creation Market
Chapter 6. North America Healthcare Digital Content Creation Market by End Use
Chapter 7. North America Healthcare Digital Content Creation Market by Content Type
Chapter 8. North America Healthcare Digital Content Creation Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Oracle Corporation (Cerner Corporation)
- Brenton Way Inc.
- Intrepy LLC
- The Weinbach Group
- Skyword, Inc.
- Write2market, Inc
- Medical Digitals
- First Page Sage
- Healthcare Success
- Estorytellers
