The North America Anime Figures And Action Toys Market is expected to witness market growth of 8.1% CAGR during the forecast period (2025-2032).
The US market dominated the North America Anime Figures And Action Toys Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $1.64 billion by 2032. The Canada market is experiencing a CAGR of 10.8% during 2025-2032. Additionally, the Mexico market is expected to exhibit a CAGR of 9.6% during 2025-2032.
Anime figures and action toys, once considered niche products for a small group of enthusiasts, have now become symbols of pop culture, bridging the gap between entertainment and tangible fandom. These intricately designed products, ranging from highly detailed action figures to plush toys inspired by beloved characters, serve as a testament to the enduring influence of anime and manga on global audiences, collectors, and creative industries alike. The market's growth is deeply intertwined with the expansion of anime as a global phenomenon, with its influence permeating various sectors, including entertainment, fashion, and even home decor, as fans seek to express their passion through physical representations of their favorite characters and stories.
The applications of anime figures and action toys are vast and multifaceted, reflecting the diverse ways in which fans engage with anime culture. Primarily, these products serve as collectibles, appealing to a wide demographic of enthusiasts who view them as prized possessions. Collectors often seek out limited-edition releases, exclusive convention merchandise, or figures tied to milestone events like anniversaries of popular series, valuing the rarity and craftsmanship of these items.
The North American market for anime figures and action toys has seen a vibrant rise over the past few years, evolving from a niche collector segment into a mainstream hobby and cultural phenomenon. This surge is largely due to the increasing acceptance of anime as a significant part of entertainment culture, not just among teenagers but also adults. From television series and movies to streaming platforms and social media fandoms, anime’s influence continues to deepen its roots in the entertainment habits of North American consumers. As anime becomes more integrated into pop culture, the demand for related merchandise, particularly figures and action toys, has grown substantially.
The US market dominated the North America Anime Figures And Action Toys Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $1.64 billion by 2032. The Canada market is experiencing a CAGR of 10.8% during 2025-2032. Additionally, the Mexico market is expected to exhibit a CAGR of 9.6% during 2025-2032.
Anime figures and action toys, once considered niche products for a small group of enthusiasts, have now become symbols of pop culture, bridging the gap between entertainment and tangible fandom. These intricately designed products, ranging from highly detailed action figures to plush toys inspired by beloved characters, serve as a testament to the enduring influence of anime and manga on global audiences, collectors, and creative industries alike. The market's growth is deeply intertwined with the expansion of anime as a global phenomenon, with its influence permeating various sectors, including entertainment, fashion, and even home decor, as fans seek to express their passion through physical representations of their favorite characters and stories.
The applications of anime figures and action toys are vast and multifaceted, reflecting the diverse ways in which fans engage with anime culture. Primarily, these products serve as collectibles, appealing to a wide demographic of enthusiasts who view them as prized possessions. Collectors often seek out limited-edition releases, exclusive convention merchandise, or figures tied to milestone events like anniversaries of popular series, valuing the rarity and craftsmanship of these items.
The North American market for anime figures and action toys has seen a vibrant rise over the past few years, evolving from a niche collector segment into a mainstream hobby and cultural phenomenon. This surge is largely due to the increasing acceptance of anime as a significant part of entertainment culture, not just among teenagers but also adults. From television series and movies to streaming platforms and social media fandoms, anime’s influence continues to deepen its roots in the entertainment habits of North American consumers. As anime becomes more integrated into pop culture, the demand for related merchandise, particularly figures and action toys, has grown substantially.
List of Key Companies Profiled
- Kotobukiya Co., Ltd.
- Good Smile Company, Inc.
- Bandai Namco Holdings Inc.
- Hasbro, Inc.
- Diamond Select Toys
- MAX FACTORY, INC.
- Playmates Toys Ltd. (Playmates Holdings Ltd.)
- JAKKS Pacific, Inc.
- Spin Master Corp.
- McFarlane Toys
Market Report Segmentation
By Age Group
- 15 Years & Above
- 9 - 15 Years
- Up to 8 Years
By Price Range
- < USD 50
- USD 50 - USD 150
- USD 150 - USD 500
- > USD 500
By Distribution Channel
- Specialty Stores
- Online/ E-commerce
- Hypermarkets & Supermarkets
- Other Distribution Channel
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Anime Figures And Action Toys Market, by Age Group
1.4.2 North America Anime Figures And Action Toys Market, by Price Range
1.4.3 North America Anime Figures And Action Toys Market, by Distribution Channel
1.4.4 North America Anime Figures And Action Toys Market, by Country
1.5 Methodology for the Research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2024
4.2 Recent Strategies Deployed in Anime Figures And Action Toys Market
4.3 Porter Five Forces Analysis
Chapter 5. Value Chain Analysis of Anime Figures And Action Toys Market
5.1 Concept and IP Development
5.2 Licensing and Brand Management
5.3 Design and Prototyping
5.4 Manufacturing and Assembly
5.5 Quality Control and Packaging
5.6 Distribution and Logistics
5.7 Retail and E-commerce
5.8 Marketing and Community Engagement
5.9 After-Sales Support and Collector Services
Chapter 6. North America Anime Figures And Action Toys Market by Age Group
6.1 North America 15 Years & Above Market by Country
6.2 North America 9 - 15 Years Market by Country
6.3 North America Up to 8 Years Market by Country
Chapter 7. North America Anime Figures And Action Toys Market by Price Range
7.1 North America < USD 50 Market by Country
7.2 North America USD 50 - USD 150 Market by Country
7.3 North America USD 150 - USD 500 Market by Country
7.4 North America > USD 500 Market by Country
Chapter 8. North America Anime Figures And Action Toys Market by Distribution Channel
8.1 North America Specialty Stores Market by Country
8.2 North America Online/ E-commerce Market by Country
8.3 North America Hypermarkets & Supermarkets Market by Country
8.4 North America Other Distribution Channel Market by Country
Chapter 9. North America Anime Figures And Action Toys Market by Country
9.1 US Anime Figures And Action Toys Market
9.1.1 US Anime Figures And Action Toys Market by Age Group
9.1.2 US Anime Figures And Action Toys Market by Price Range
9.1.3 US Anime Figures And Action Toys Market by Distribution Channel
9.2 Canada Anime Figures And Action Toys Market
9.2.1 Canada Anime Figures And Action Toys Market by Age Group
9.2.2 Canada Anime Figures And Action Toys Market by Price Range
9.2.3 Canada Anime Figures And Action Toys Market by Distribution Channel
9.3 Mexico Anime Figures And Action Toys Market
9.3.1 Mexico Anime Figures And Action Toys Market by Age Group
9.3.2 Mexico Anime Figures And Action Toys Market by Price Range
9.3.3 Mexico Anime Figures And Action Toys Market by Distribution Channel
9.4 Rest of North America Anime Figures And Action Toys Market
9.4.1 Rest of North America Anime Figures And Action Toys Market by Age Group
9.4.2 Rest of North America Anime Figures And Action Toys Market by Price Range
9.4.3 Rest of North America Anime Figures And Action Toys Market by Distribution Channel
Chapter 10. Company Profiles
10.1 Kotobukiya Co., Ltd.
10.1.1 Company Overview
10.1.2 Recent Strategies and Developments
10.1.2.1 Product Launches and Product Expansions
10.2 Good Smile Company, Inc.
10.2.1 Company Overview
10.3 Bandai Namco Holdings, Inc.
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.4 Hasbro, Inc.
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Recent Strategies and Developments
10.4.4.1 Partnerships, Collaborations, and Agreements
10.4.5 SWOT Analysis
10.5 Diamond Select Toys
10.5.1 Company Overview
10.5.2 SWOT Analysis
10.6 MAX FACTORY, INC.
10.6.1 Company Overview
10.7 Playmates Toys Ltd. (Playmates Holdings Ltd.)
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Regional Analysis
10.7.4 Recent Strategies and Developments
10.7.4.1 Product Launches and Product Expansions
10.7.5 SWOT Analysis
10.8 JAKKS Pacific, Inc.
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Recent Strategies and Developments
10.8.4.1 Product Launches and Product Expansions
10.8.5 SWOT Analysis
10.9 Spin Master Corp.
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Regional & Segmental Analysis
10.9.4 Recent Strategies and Developments
10.9.4.1 Partnerships, Collaborations, and Agreements
10.9.5 SWOT Analysis
10.10. McFarlane Toys
10.10.1 Company Overview
10.10.2 SWOT Analysis
Companies Mentioned
- Kotobukiya Co., Ltd.
- Good Smile Company, Inc.
- Bandai Namco Holdings Inc.
- Hasbro, Inc.
- Diamond Select Toys
- MAX FACTORY, INC.
- Playmates Toys Ltd. (Playmates Holdings Ltd.)
- JAKKS Pacific, Inc.
- Spin Master Corp.
- McFarlane Toys
