The Latin America, Middle East and Africa Anime Figures And Action Toys Market is expected to witness market growth of 10.1% CAGR during the forecast period (2025-2032).
The Brazil market dominated the LAMEA Anime Figures And Action Toys Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $247.5 million by 2032. The Argentina market is showcasing a CAGR of 10.6% during 2025-2032. Additionally, the UAE market would register a CAGR of 8.5% during 2025-2032.
The uses of anime figures and action toys extend beyond mere ownership, as they have become integral to the way fans interact with and express their connection to anime culture. For collectors, these figures serve as tangible representations of their favorite characters, often evoking nostalgia and emotional attachment to the stories and worlds they represent. High-end figures with hand-painted finishes, interchangeable parts, and authentic designs cater to a discerning customer base that values quality and detail, while more affordable options appeal to casual fans and younger audiences looking to engage in imaginative play.
Anime figures are also increasingly being used as decorative pieces, with their intricate designs and vibrant aesthetics making them ideal for enhancing personal spaces. The crossover between collectibles and home decor trends has broadened their appeal, attracting consumers who may not necessarily identify as anime fans but appreciate the artistic value of these figures. Moreover, anime figures and action toys have found a place in social and community settings, particularly at anime conventions and fan meetups, where they are often traded, showcased, or used as conversation starters among enthusiasts. The rise of online fan communities and social media platforms has further amplified their use, with fans sharing photos of their collections, unboxing videos, and custom modifications, fostering a vibrant global collector community that continues to drive demand for these products.
The Brazil market dominated the LAMEA Anime Figures And Action Toys Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $247.5 million by 2032. The Argentina market is showcasing a CAGR of 10.6% during 2025-2032. Additionally, the UAE market would register a CAGR of 8.5% during 2025-2032.
The uses of anime figures and action toys extend beyond mere ownership, as they have become integral to the way fans interact with and express their connection to anime culture. For collectors, these figures serve as tangible representations of their favorite characters, often evoking nostalgia and emotional attachment to the stories and worlds they represent. High-end figures with hand-painted finishes, interchangeable parts, and authentic designs cater to a discerning customer base that values quality and detail, while more affordable options appeal to casual fans and younger audiences looking to engage in imaginative play.
Anime figures are also increasingly being used as decorative pieces, with their intricate designs and vibrant aesthetics making them ideal for enhancing personal spaces. The crossover between collectibles and home decor trends has broadened their appeal, attracting consumers who may not necessarily identify as anime fans but appreciate the artistic value of these figures. Moreover, anime figures and action toys have found a place in social and community settings, particularly at anime conventions and fan meetups, where they are often traded, showcased, or used as conversation starters among enthusiasts. The rise of online fan communities and social media platforms has further amplified their use, with fans sharing photos of their collections, unboxing videos, and custom modifications, fostering a vibrant global collector community that continues to drive demand for these products.
List of Key Companies Profiled
- Kotobukiya Co., Ltd.
- Good Smile Company, Inc.
- Bandai Namco Holdings Inc.
- Hasbro, Inc.
- Diamond Select Toys
- MAX FACTORY, INC.
- Playmates Toys Ltd. (Playmates Holdings Ltd.)
- JAKKS Pacific, Inc.
- Spin Master Corp.
- McFarlane Toys
Market Report Segmentation
By Age Group
- 15 Years & Above
- 9 - 15 Years
- Up to 8 Years
By Price Range
- < USD 50
- USD 50 - USD 150
- USD 150 - USD 500
- > USD 500
By Distribution Channel
- Specialty Stores
- Online/ E-commerce
- Hypermarkets & Supermarkets
- Other Distribution Channel
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Anime Figures And Action Toys Market, by Age Group
1.4.2 LAMEA Anime Figures And Action Toys Market, by Price Range
1.4.3 LAMEA Anime Figures And Action Toys Market, by Distribution Channel
1.4.4 LAMEA Anime Figures And Action Toys Market, by Country
1.5 Methodology for the Research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2024
4.2 Recent Strategies Deployed in Anime Figures And Action Toys Market
4.3 Porter Five Forces Analysis
Chapter 5. Value Chain Analysis of Anime Figures And Action Toys Market
5.1 Concept and IP Development
5.2 Licensing and Brand Management
5.3 Design and Prototyping
5.4 Manufacturing and Assembly
5.5 Quality Control and Packaging
5.6 Distribution and Logistics
5.7 Retail and E-commerce
5.8 Marketing and Community Engagement
5.9 After-Sales Support and Collector Services
Chapter 6. LAMEA Anime Figures And Action Toys Market by Age Group
6.1 LAMEA 15 Years & Above Market by Country
6.2 LAMEA 9 - 15 Years Market by Country
6.3 LAMEA Up to 8 Years Market by Country
Chapter 7. LAMEA Anime Figures And Action Toys Market by Price Range
7.1 LAMEA < USD 50 Market by Country
7.2 LAMEA USD 50 - USD 150 Market by Country
7.3 LAMEA USD 150 - USD 500 Market by Country
7.4 LAMEA > USD 500 Market by Country
Chapter 8. LAMEA Anime Figures And Action Toys Market by Distribution Channel
8.1 LAMEA Specialty Stores Market by Country
8.2 LAMEA Online/ E-commerce Market by Country
8.3 LAMEA Hypermarkets & Supermarkets Market by Country
8.4 LAMEA Other Distribution Channel Market by Country
Chapter 9. LAMEA Anime Figures And Action Toys Market by Country
9.1 Brazil Anime Figures And Action Toys Market
9.1.1 Brazil Anime Figures And Action Toys Market by Age Group
9.1.2 Brazil Anime Figures And Action Toys Market by Price Range
9.1.3 Brazil Anime Figures And Action Toys Market by Distribution Channel
9.2 Argentina Anime Figures And Action Toys Market
9.2.1 Argentina Anime Figures And Action Toys Market by Age Group
9.2.2 Argentina Anime Figures And Action Toys Market by Price Range
9.2.3 Argentina Anime Figures And Action Toys Market by Distribution Channel
9.3 UAE Anime Figures And Action Toys Market
9.3.1 UAE Anime Figures And Action Toys Market by Age Group
9.3.2 UAE Anime Figures And Action Toys Market by Price Range
9.3.3 UAE Anime Figures And Action Toys Market by Distribution Channel
9.4 Saudi Arabia Anime Figures And Action Toys Market
9.4.1 Saudi Arabia Anime Figures And Action Toys Market by Age Group
9.4.2 Saudi Arabia Anime Figures And Action Toys Market by Price Range
9.4.3 Saudi Arabia Anime Figures And Action Toys Market by Distribution Channel
9.5 South Africa Anime Figures And Action Toys Market
9.5.1 South Africa Anime Figures And Action Toys Market by Age Group
9.5.2 South Africa Anime Figures And Action Toys Market by Price Range
9.5.3 South Africa Anime Figures And Action Toys Market by Distribution Channel
9.6 Nigeria Anime Figures And Action Toys Market
9.6.1 Nigeria Anime Figures And Action Toys Market by Age Group
9.6.2 Nigeria Anime Figures And Action Toys Market by Price Range
9.6.3 Nigeria Anime Figures And Action Toys Market by Distribution Channel
9.7 Rest of LAMEA Anime Figures And Action Toys Market
9.7.1 Rest of LAMEA Anime Figures And Action Toys Market by Age Group
9.7.2 Rest of LAMEA Anime Figures And Action Toys Market by Price Range
9.7.3 Rest of LAMEA Anime Figures And Action Toys Market by Distribution Channel
Chapter 10. Company Profiles
10.1 Kotobukiya Co., Ltd.
10.1.1 Company Overview
10.1.2 Recent Strategies and Developments
10.1.2.1 Product Launches and Product Expansions
10.2 Good Smile Company, Inc.
10.2.1 Company Overview
10.3 Bandai Namco Holdings, Inc.
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.4 Hasbro, Inc.
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Recent Strategies and Developments
10.4.4.1 Partnerships, Collaborations, and Agreements
10.4.5 SWOT Analysis
10.5 Diamond Select Toys
10.5.1 Company Overview
10.5.2 SWOT Analysis
10.6 MAX FACTORY, INC.
10.6.1 Company Overview
10.7 Playmates Toys Ltd. (Playmates Holdings Ltd.)
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Regional Analysis
10.7.4 Recent Strategies and Developments
10.7.4.1 Product Launches and Product Expansions
10.7.5 SWOT Analysis
10.8 JAKKS Pacific, Inc.
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Recent Strategies and Developments
10.8.4.1 Product Launches and Product Expansions
10.8.5 SWOT Analysis
10.9 Spin Master Corp.
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Regional & Segmental Analysis
10.9.4 Recent Strategies and Developments
10.9.4.1 Partnerships, Collaborations, and Agreements
10.9.5 SWOT Analysis
10.10. McFarlane Toys
10.10.1 Company Overview
10.10.2 SWOT Analysis
Companies Mentioned
- Kotobukiya Co., Ltd.
- Good Smile Company, Inc.
- Bandai Namco Holdings Inc.
- Hasbro, Inc.
- Diamond Select Toys
- MAX FACTORY, INC.
- Playmates Toys Ltd. (Playmates Holdings Ltd.)
- JAKKS Pacific, Inc.
- Spin Master Corp.
- McFarlane Toys
