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Contextual Advertising Market Size, Share & Industry Analysis Report By Type, By Approach, By Deployment, By Industry Vertical, By Regional Outlook and Forecast, 2025 - 2032

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    Report

  • 442 Pages
  • June 2025
  • Region: Global
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 6107933
The Global Contextual Advertising Market size is expected to reach $593.84 billion by 2032, rising at a market growth of 13.8% CAGR during the forecast period.

Activity-based advertising is a type of contextual advertising that targets users based on their recent online behaviors, such as website visits, searches, or interactions. This approach enables advertisers to deliver highly relevant ads aligned with user intent, increasing engagement, conversion rates, and the overall effectiveness of digital marketing campaigns.



COVID-19 Impact Analysis

The COVID-19 pandemic significantly disrupted the contextual advertising market, primarily due to widespread cuts in advertising budgets across industries. As businesses faced revenue losses and economic uncertainty, many companies chose to pause or reduce their marketing expenditures, including digital ad campaigns. This sudden decline in advertising demand adversely affected contextual advertising platforms that rely on active bidding and campaign management. Small and medium-sized enterprises, which form a major portion of advertisers, were especially impacted, leading to a sharp contraction in market activity. Additionally, the pandemic caused a substantial shift in consumer behavior, which rendered many pre-COVID contextual data models less effective. Thus, the COVID-19 pandemic had a negative impact on the market.

Driving and Restraining Factors

Drivers

  • Increasing Consumer Demand For Privacy-First Advertising Solutions
  • Advancements In AI And Machine Learning Enhancing Contextual Ad Precision
  • Growing Adoption Of Omnichannel Marketing Strategies
  • Rising Effectiveness And ROI Of Contextual Advertising Campaigns

Restraints

  • Limited User-Level Personalization Compared To Behavioral Targeting
  • Challenges In Interpreting Complex Content Accurately
  • Inconsistent Performance Across Industry Verticals

Opportunities

  • Expansion Of Contextual Advertising In Emerging Digital Ecosystems
  • Surge In Content Creation Across Niche Categories
  • Growing Demand For Brand Safety And Contextual Relevance

Challenges

  • Maintaining Relevance Without Access To Persistent User Data
  • Navigating Technological Fragmentation Across Devices And Platforms
  • Overcoming Creative Limitations In Contextually Driven Campaigns

Market Growth Factors

In recent years, the digital advertising ecosystem has undergone a fundamental shift in response to growing public concern over personal data misuse. Consumers are now more informed and cautious about how their online activities are tracked and monetized. This shift in sentiment has pressured advertisers and technology platforms to re-evaluate their targeting methodologies. Contextual advertising has emerged as a privacy-respecting alternative, offering effective ad placement without relying on third-party cookies or invasive user tracking. The appeal of contextual advertising lies in its ability to deliver relevant ads based solely on the content of a webpage, app, or digital environment - eliminating the need for personally identifiable information (PII). Thus, the growing emphasis on user privacy and ethical data usage is not a temporary trend but a structural shift in digital advertising.

Additionally, the infusion of artificial intelligence (AI) and machine learning (ML) technologies into the advertising sector has revolutionized how contextual targeting operates. Traditional contextual advertising used basic keyword matching to place ads next to related content. While effective to a degree, this method often lacked nuance and failed to grasp the broader meaning of content. With modern AI-driven engines, however, contextual advertising has become smarter, faster, and far more precise. Natural Language Processing (NLP) and computer vision are two key technologies now enabling machines to interpret content just as humans do - or better. Hence, AI and machine learning have transformed contextual advertising from basic keyword-matching into a sophisticated targeting engine capable of human-like understanding.

Market Restraining Factors

While contextual advertising has gained popularity for its privacy-first approach, one of its key limitations lies in its inability to deliver deep user-level personalization - something behavioral advertising traditionally excelled at. This lack of personalization can be a significant restraint, especially for advertisers seeking to tailor their messaging based on individual preferences, purchase histories, or browsing behaviors. Behavioral targeting can create finely segmented campaigns based on demographic data, online behavior, retargeting parameters, and cross-device user identities. Thus, while contextual advertising excels in privacy compliance, its lack of deep personalization restricts its effectiveness in precision marketing.

Market Share Analysis



The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.

Type Outlook

Based on type, the contextual advertising market is characterized into activity-based advertising, location-based advertising, and others. The location-based advertising segment procured 37% revenue share in the contextual advertising market in 2024. Location-based advertising targets users based on their geographic location, delivering content that is relevant to their immediate surroundings. This form of advertising is particularly useful for businesses aiming to reach local audiences, promote in-store offers, or increase foot traffic to physical locations.

Approach Outlook

On the basis of approach, the contextual advertising market is classified into mass contextual advertising, focused contextual advertising, contextual behavioral advertising, and contextual billboard advertising. The focused contextual advertising segment recorded 31% revenue share in the contextual advertising market in 2024. Focused contextual advertising is a more refined approach that targets specific categories, niches, or audience segments based on contextual relevance. Advertisers using this method align their ads with carefully selected content, such as placing fitness product ads on health blogs or travel deals on tourism websites.

Deployment Outlook

By deployment, the contextual advertising market is divided into mobile devices, desktops, and digital billboards. The desktops segment garnered 34% revenue share in the contextual advertising market in 2024. Desktops remain an important deployment channel for contextual advertising, particularly in work or home office environments where users engage in longer browsing sessions and more detailed research. Advertisements delivered on desktop platforms benefit from larger screen sizes and often higher attention spans, making them suitable for content-rich formats such as video ads, interactive banners, or sponsored articles.



Industry Vertical Outlook

Based on industry vertical, the contextual advertising market is segmented into  retail & consumer goods, media & entertainment, banking, financial services, & insurance (BFSI), IT & telecommunication, automotive & transportation, healthcare, and others. The media & entertainment segment acquired 19% revenue share in the contextual advertising market in 2024. The media and entertainment industry utilizes contextual advertising to promote content such as films, streaming shows, music, and live events. With a wide variety of digital content formats available, this sector benefits from placing ads alongside contextually related material to attract the attention of viewers and listeners. For example, a new movie trailer may be shown on entertainment news sites or video platforms based on a user's viewing preferences.

Regional Outlook

Region-wise, the contextual advertising market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 37% revenue share in the contextual advertising market in 2024. North America holds a prominent position in the contextual advertising market, driven by its mature digital ecosystem, high digital ad spending, and early adoption of advanced marketing technologies. The region benefits from a well-established presence of global technology giants, digital content platforms, and programmatic advertising firms.

Recent Strategies Deployed in the Market

  • Nov-2024: Amazon Web Services, Inc. unveiled new contextual keyword targeting in the US, UK, CA, and AU lets advertisers target content using AI-powered freeform keywords. Available for self-service and managed-service advertisers, it expands reach beyond retail categories, enabling broader targeting for themes like "4th of July" or "summer" on Amazon and third-party sites.
  • Nov-2024: PubMatic Inc. teamed up with Foxcatcher to integrate its WorldView platform into PubMatic’s Connect, enabling privacy-focused, data-driven advertising in Australia. This collaboration leverages FoxID for identity solutions and contextual signals, enhancing audience targeting while prioritizing privacy and performance amid evolving regulations and the decline of third-party cookies.
  • Oct-2024: GumGum, Inc. unveiled the GumGum Platform, unifying Contextual, Attention, and Creative solutions for privacy-first, AI-driven digital advertising. It also introduces the Mindset Graph, a predictive engine aligning consumer intent with advertiser goals. These innovations enhance ad relevance, engagement, and effectiveness - delivering impactful, non-intrusive campaigns without relying on identity-based tracking.
  • Jun-2024: GumGum, Inc. teamed up with ShowHeroes to expand contextual video and CTV advertising, focusing on the US. This collaboration grants GumGum’s advertisers access to ShowHeroes' premium video inventory, leveraging Verity for precise targeting and brand safety. This enhances cross-device reach, efficiency, and measurable results for global brands.
  • Mar-2022: Microsoft Corporation unveiled Responsive Search Ads, an innovative advertising format designed to enhance relevance and performance by dynamically adapting ad copy according to the context of user searches. This new feature enables advertisers to create more tailored and engaging ad experiences for their target audiences, ultimately improving campaign effectiveness and better overall results.

List of Key Companies Profiled

  • Google LLC (Alphabet Inc.)
  • Microsoft Corporation
  • Amazon Web Services, Inc. (Amazon.com, Inc.)
  • Yahoo Inc.
  • Adobe, Inc.
  • Media.Net Advertising FZ-LLC
  • Playwire LLC
  • PubMatic, Inc.
  • Baidu, Inc.
  • GumGum, Inc.

Market Report Segmentation

By Type
  • Activity-based Advertising
  • Location-based Advertising
  • Other Type
By Approach
  • Mass Contextual Advertising
  • Focused Contextual Advertising
  • Contextual Behavioral Advertising
  • Contextual Billboard Advertising
By Deployment
  • Mobile Devices
  • Desktops
  • Digital Billboards
By Industry Vertical
  • Retail & Consumer Goods
  • Media & Entertainment
  • Banking, Financial Services, & Insurance (BFSI)
  • IT & Telecommunication
  • Automotive & Transportation
  • Healthcare
  • Other Industry Vertical
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Contextual Advertising Market, by Type
1.4.2 Global Contextual Advertising Market, by Approach
1.4.3 Global Contextual Advertising Market, by Deployment
1.4.4 Global Contextual Advertising Market, by Industry Vertical
1.4.5 Global Contextual Advertising Market, by Geography
1.5 Methodology for the Research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2024
4.2 Recent Strategies Deployed in Contextual Advertising Market
4.3 Porter Five Forces Analysis
Chapter 5. Key Customer Criteria - Contextual Advertising Market
5.1 Relevance of Ad Content
5.2 Brand Safety and Ad Placement
5.3 Data Privacy Compliance
5.4 Real-time Targeting Accuracy
5.5 Measurable ROI and Performance Metrics
5.6 Platform Integration & Ease of Use
5.7 Creative Flexibility and Customization
5.8 Contextual Technology Sophistication
5.9 Cost Efficiency
5.1 Cross-Device and Omni channel Support
Chapter 6. Global Contextual Advertising Market by Type
6.1 Global Activity-based Advertising Market by Region
6.2 Global Location-based Advertising Market by Region
6.3 Global Other Type Market by Region
Chapter 7. Global Contextual Advertising Market by Approach
7.1 Global Mass Contextual Advertising Market by Region
7.2 Global Focused Contextual Advertising Market by Region
7.3 Global Contextual Behavioral Advertising Market by Region
7.4 Global Contextual Billboard Advertising Market by Region
Chapter 8. Global Contextual Advertising Market by Deployment
8.1 Global Mobile Devices Market by Region
8.2 Global Desktops Market by Region
8.3 Global Digital Billboards Market by Region
Chapter 9. Global Contextual Advertising Market by Industry Vertical
9.1 Global Retail & Consumer Goods Market by Region
9.2 Global Media & Entertainment Market by Region
9.3 Global Banking, Financial Services, & Insurance (BFSI) Market by Region
9.4 Global IT & Telecommunication Market by Region
9.5 Global Automotive & Transportation Market by Region
9.6 Global Healthcare Market by Region
9.7 Global Other Industry Vertical Market by Region
Chapter 10. Global Contextual Advertising Market by Region
10.1 North America Contextual Advertising Market
10.1.1 North America Contextual Advertising Market by Type
10.1.1.1 North America Activity-based Advertising Market by Country
10.1.1.2 North America Location-based Advertising Market by Country
10.1.1.3 North America Other Type Market by Country
10.1.2 North America Contextual Advertising Market by Approach
10.1.2.1 North America Mass Contextual Advertising Market by Country
10.1.2.2 North America Focused Contextual Advertising Market by Country
10.1.2.3 North America Contextual Behavioral Advertising Market by Country
10.1.2.4 North America Contextual Billboard Advertising Market by Country
10.1.3 North America Contextual Advertising Market by Deployment
10.1.3.1 North America Mobile Devices Market by Country
10.1.3.2 North America Desktops Market by Country
10.1.3.3 North America Digital Billboards Market by Country
10.1.4 North America Contextual Advertising Market by Industry Vertical
10.1.4.1 North America Retail & Consumer Goods Market by Country
10.1.4.2 North America Media & Entertainment Market by Country
10.1.4.3 North America Banking, Financial Services, & Insurance (BFSI) Market by Country
10.1.4.4 North America IT & Telecommunication Market by Country
10.1.4.5 North America Automotive & Transportation Market by Country
10.1.4.6 North America Healthcare Market by Country
10.1.4.7 North America Other Industry Vertical Market by Country
10.1.5 North America Contextual Advertising Market by Country
10.1.5.1 US Contextual Advertising Market
10.1.5.1.1 US Contextual Advertising Market by Type
10.1.5.1.2 US Contextual Advertising Market by Approach
10.1.5.1.3 US Contextual Advertising Market by Deployment
10.1.5.1.4 US Contextual Advertising Market by Industry Vertical
10.1.5.2 Canada Contextual Advertising Market
10.1.5.2.1 Canada Contextual Advertising Market by Type
10.1.5.2.2 Canada Contextual Advertising Market by Approach
10.1.5.2.3 Canada Contextual Advertising Market by Deployment
10.1.5.2.4 Canada Contextual Advertising Market by Industry Vertical
10.1.5.3 Mexico Contextual Advertising Market
10.1.5.3.1 Mexico Contextual Advertising Market by Type
10.1.5.3.2 Mexico Contextual Advertising Market by Approach
10.1.5.3.3 Mexico Contextual Advertising Market by Deployment
10.1.5.3.4 Mexico Contextual Advertising Market by Industry Vertical
10.1.5.4 Rest of North America Contextual Advertising Market
10.1.5.4.1 Rest of North America Contextual Advertising Market by Type
10.1.5.4.2 Rest of North America Contextual Advertising Market by Approach
10.1.5.4.3 Rest of North America Contextual Advertising Market by Deployment
10.1.5.4.4 Rest of North America Contextual Advertising Market by Industry Vertical
10.2 Europe Contextual Advertising Market
10.2.1 Europe Contextual Advertising Market by Type
10.2.1.1 Europe Activity-based Advertising Market by Country
10.2.1.2 Europe Location-based Advertising Market by Country
10.2.1.3 Europe Other Type Market by Country
10.2.2 Europe Contextual Advertising Market by Approach
10.2.2.1 Europe Mass Contextual Advertising Market by Country
10.2.2.2 Europe Focused Contextual Advertising Market by Country
10.2.2.3 Europe Contextual Behavioral Advertising Market by Country
10.2.2.4 Europe Contextual Billboard Advertising Market by Country
10.2.3 Europe Contextual Advertising Market by Deployment
10.2.3.1 Europe Mobile Devices Market by Country
10.2.3.2 Europe Desktops Market by Country
10.2.3.3 Europe Digital Billboards Market by Country
10.2.4 Europe Contextual Advertising Market by Industry Vertical
10.2.4.1 Europe Retail & Consumer Goods Market by Country
10.2.4.2 Europe Media & Entertainment Market by Country
10.2.4.3 Europe Banking, Financial Services, & Insurance (BFSI) Market by Country
10.2.4.4 Europe IT & Telecommunication Market by Country
10.2.4.5 Europe Automotive & Transportation Market by Country
10.2.4.6 Europe Healthcare Market by Country
10.2.4.7 Europe Other Industry Vertical Market by Country
10.2.5 Europe Contextual Advertising Market by Country
10.2.5.1 Germany Contextual Advertising Market
10.2.5.1.1 Germany Contextual Advertising Market by Type
10.2.5.1.2 Germany Contextual Advertising Market by Approach
10.2.5.1.3 Germany Contextual Advertising Market by Deployment
10.2.5.1.4 Germany Contextual Advertising Market by Industry Vertical
10.2.5.2 UK Contextual Advertising Market
10.2.5.2.1 UK Contextual Advertising Market by Type
10.2.5.2.2 UK Contextual Advertising Market by Approach
10.2.5.2.3 UK Contextual Advertising Market by Deployment
10.2.5.2.4 UK Contextual Advertising Market by Industry Vertical
10.2.5.3 France Contextual Advertising Market
10.2.5.3.1 France Contextual Advertising Market by Type
10.2.5.3.2 France Contextual Advertising Market by Approach
10.2.5.3.3 France Contextual Advertising Market by Deployment
10.2.5.3.4 France Contextual Advertising Market by Industry Vertical
10.2.5.4 Russia Contextual Advertising Market
10.2.5.4.1 Russia Contextual Advertising Market by Type
10.2.5.4.2 Russia Contextual Advertising Market by Approach
10.2.5.4.3 Russia Contextual Advertising Market by Deployment
10.2.5.4.4 Russia Contextual Advertising Market by Industry Vertical
10.2.5.5 Spain Contextual Advertising Market
10.2.5.5.1 Spain Contextual Advertising Market by Type
10.2.5.5.2 Spain Contextual Advertising Market by Approach
10.2.5.5.3 Spain Contextual Advertising Market by Deployment
10.2.5.5.4 Spain Contextual Advertising Market by Industry Vertical
10.2.5.6 Italy Contextual Advertising Market
10.2.5.6.1 Italy Contextual Advertising Market by Type
10.2.5.6.2 Italy Contextual Advertising Market by Approach
10.2.5.6.3 Italy Contextual Advertising Market by Deployment
10.2.5.6.4 Italy Contextual Advertising Market by Industry Vertical
10.2.5.7 Rest of Europe Contextual Advertising Market
10.2.5.7.1 Rest of Europe Contextual Advertising Market by Type
10.2.5.7.2 Rest of Europe Contextual Advertising Market by Approach
10.2.5.7.3 Rest of Europe Contextual Advertising Market by Deployment
10.2.5.7.4 Rest of Europe Contextual Advertising Market by Industry Vertical
10.3 Asia Pacific Contextual Advertising Market
10.3.1 Asia Pacific Contextual Advertising Market by Type
10.3.1.1 Asia Pacific Activity-based Advertising Market by Country
10.3.1.2 Asia Pacific Location-based Advertising Market by Country
10.3.1.3 Asia Pacific Other Type Market by Country
10.3.2 Asia Pacific Contextual Advertising Market by Approach
10.3.2.1 Asia Pacific Mass Contextual Advertising Market by Country
10.3.2.2 Asia Pacific Focused Contextual Advertising Market by Country
10.3.2.3 Asia Pacific Contextual Behavioral Advertising Market by Country
10.3.2.4 Asia Pacific Contextual Billboard Advertising Market by Country
10.3.3 Asia Pacific Contextual Advertising Market by Deployment
10.3.3.1 Asia Pacific Mobile Devices Market by Country
10.3.3.2 Asia Pacific Desktops Market by Country
10.3.3.3 Asia Pacific Digital Billboards Market by Country
10.3.4 Asia Pacific Contextual Advertising Market by Industry Vertical
10.3.4.1 Asia Pacific Retail & Consumer Goods Market by Country
10.3.4.2 Asia Pacific Media & Entertainment Market by Country
10.3.4.3 Asia Pacific Banking, Financial Services, & Insurance (BFSI) Market by Country
10.3.4.4 Asia Pacific IT & Telecommunication Market by Country
10.3.4.5 Asia Pacific Automotive & Transportation Market by Country
10.3.4.6 Asia Pacific Healthcare Market by Country
10.3.4.7 Asia Pacific Other Industry Vertical Market by Country
10.3.5 Asia Pacific Contextual Advertising Market by Country
10.3.5.1 China Contextual Advertising Market
10.3.5.1.1 China Contextual Advertising Market by Type
10.3.5.1.2 China Contextual Advertising Market by Approach
10.3.5.1.3 China Contextual Advertising Market by Deployment
10.3.5.1.4 China Contextual Advertising Market by Industry Vertical
10.3.5.2 Japan Contextual Advertising Market
10.3.5.2.1 Japan Contextual Advertising Market by Type
10.3.5.2.2 Japan Contextual Advertising Market by Approach
10.3.5.2.3 Japan Contextual Advertising Market by Deployment
10.3.5.2.4 Japan Contextual Advertising Market by Industry Vertical
10.3.5.3 India Contextual Advertising Market
10.3.5.3.1 India Contextual Advertising Market by Type
10.3.5.3.2 India Contextual Advertising Market by Approach
10.3.5.3.3 India Contextual Advertising Market by Deployment
10.3.5.3.4 India Contextual Advertising Market by Industry Vertical
10.3.5.4 South Korea Contextual Advertising Market
10.3.5.4.1 South Korea Contextual Advertising Market by Type
10.3.5.4.2 South Korea Contextual Advertising Market by Approach
10.3.5.4.3 South Korea Contextual Advertising Market by Deployment
10.3.5.4.4 South Korea Contextual Advertising Market by Industry Vertical
10.3.5.5 Singapore Contextual Advertising Market
10.3.5.5.1 Singapore Contextual Advertising Market by Type
10.3.5.5.2 Singapore Contextual Advertising Market by Approach
10.3.5.5.3 Singapore Contextual Advertising Market by Deployment
10.3.5.5.4 Singapore Contextual Advertising Market by Industry Vertical
10.3.5.6 Malaysia Contextual Advertising Market
10.3.5.6.1 Malaysia Contextual Advertising Market by Type
10.3.5.6.2 Malaysia Contextual Advertising Market by Approach
10.3.5.6.3 Malaysia Contextual Advertising Market by Deployment
10.3.5.6.4 Malaysia Contextual Advertising Market by Industry Vertical
10.3.5.7 Rest of Asia Pacific Contextual Advertising Market
10.3.5.7.1 Rest of Asia Pacific Contextual Advertising Market by Type
10.3.5.7.2 Rest of Asia Pacific Contextual Advertising Market by Approach
10.3.5.7.3 Rest of Asia Pacific Contextual Advertising Market by Deployment
10.3.5.7.4 Rest of Asia Pacific Contextual Advertising Market by Industry Vertical
10.4 LAMEA Contextual Advertising Market
10.4.1 LAMEA Contextual Advertising Market by Type
10.4.1.1 LAMEA Activity-based Advertising Market by Country
10.4.1.2 LAMEA Location-based Advertising Market by Country
10.4.1.3 LAMEA Other Type Market by Country
10.4.2 LAMEA Contextual Advertising Market by Approach
10.4.2.1 LAMEA Mass Contextual Advertising Market by Country
10.4.2.2 LAMEA Focused Contextual Advertising Market by Country
10.4.2.3 LAMEA Contextual Behavioral Advertising Market by Country
10.4.2.4 LAMEA Contextual Billboard Advertising Market by Country
10.4.3 LAMEA Contextual Advertising Market by Deployment
10.4.3.1 LAMEA Mobile Devices Market by Country
10.4.3.2 LAMEA Desktops Market by Country
10.4.3.3 LAMEA Digital Billboards Market by Country
10.4.4 LAMEA Contextual Advertising Market by Industry Vertical
10.4.4.1 LAMEA Retail & Consumer Goods Market by Country
10.4.4.2 LAMEA Media & Entertainment Market by Country
10.4.4.3 LAMEA Banking, Financial Services, & Insurance (BFSI) Market by Country
10.4.4.4 LAMEA IT & Telecommunication Market by Country
10.4.4.5 LAMEA Automotive & Transportation Market by Country
10.4.4.6 LAMEA Healthcare Market by Country
10.4.4.7 LAMEA Other Industry Vertical Market by Country
10.4.5 LAMEA Contextual Advertising Market by Country
10.4.5.1 Brazil Contextual Advertising Market
10.4.5.1.1 Brazil Contextual Advertising Market by Type
10.4.5.1.2 Brazil Contextual Advertising Market by Approach
10.4.5.1.3 Brazil Contextual Advertising Market by Deployment
10.4.5.1.4 Brazil Contextual Advertising Market by Industry Vertical
10.4.5.2 Argentina Contextual Advertising Market
10.4.5.2.1 Argentina Contextual Advertising Market by Type
10.4.5.2.2 Argentina Contextual Advertising Market by Approach
10.4.5.2.3 Argentina Contextual Advertising Market by Deployment
10.4.5.2.4 Argentina Contextual Advertising Market by Industry Vertical
10.4.5.3 UAE Contextual Advertising Market
10.4.5.3.1 UAE Contextual Advertising Market by Type
10.4.5.3.2 UAE Contextual Advertising Market by Approach
10.4.5.3.3 UAE Contextual Advertising Market by Deployment
10.4.5.3.4 UAE Contextual Advertising Market by Industry Vertical
10.4.5.4 Saudi Arabia Contextual Advertising Market
10.4.5.4.1 Saudi Arabia Contextual Advertising Market by Type
10.4.5.4.2 Saudi Arabia Contextual Advertising Market by Approach
10.4.5.4.3 Saudi Arabia Contextual Advertising Market by Deployment
10.4.5.4.4 Saudi Arabia Contextual Advertising Market by Industry Vertical
10.4.5.5 South Africa Contextual Advertising Market
10.4.5.5.1 South Africa Contextual Advertising Market by Type
10.4.5.5.2 South Africa Contextual Advertising Market by Approach
10.4.5.5.3 South Africa Contextual Advertising Market by Deployment
10.4.5.5.4 South Africa Contextual Advertising Market by Industry Vertical
10.4.5.6 Nigeria Contextual Advertising Market
10.4.5.6.1 Nigeria Contextual Advertising Market by Type
10.4.5.6.2 Nigeria Contextual Advertising Market by Approach
10.4.5.6.3 Nigeria Contextual Advertising Market by Deployment
10.4.5.6.4 Nigeria Contextual Advertising Market by Industry Vertical
10.4.5.7 Rest of LAMEA Contextual Advertising Market
10.4.5.7.1 Rest of LAMEA Contextual Advertising Market by Type
10.4.5.7.2 Rest of LAMEA Contextual Advertising Market by Approach
10.4.5.7.3 Rest of LAMEA Contextual Advertising Market by Deployment
10.4.5.7.4 Rest of LAMEA Contextual Advertising Market by Industry Vertical
Chapter 11. Company Profiles
11.1 Google LLC (Alphabet Inc.)
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expenses
11.1.5 SWOT Analysis
11.2 Microsoft Corporation
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental and Regional Analysis
11.2.4 Research & Development Expenses
11.2.5 Recent Strategies and Developments
11.2.5.1 Product Launches and Product Expansions
11.2.6 SWOT Analysis
11.3 Amazon Web Services, Inc. (Amazon.com, Inc.)
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segmental and Regional Analysis
11.3.4 Recent Strategies and Developments
11.3.4.1 Product Launches and Product Expansions
11.3.5 SWOT Analysis
11.4 Yahoo, Inc.
11.4.1 Company Overview
11.4.2 Recent Strategies and Developments
11.4.2.1 Product Launches and Product Expansions
11.4.3 SWOT Analysis
11.5 Adobe, Inc.
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Segmental and Regional Analysis
11.5.4 Research & Development Expense
11.5.5 SWOT Analysis
11.6 Media.Net Advertising FZ-LLC
11.6.1 Company Overview
11.7 Playwire LLC
11.7.1 Company Overview
11.8 PubMatic, Inc.
11.8.1 Company Overview
11.8.2 Recent Strategies and Developments
11.8.2.1 Partnerships, Collaborations, and Agreements
11.9 Baidu, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Segmental Analysis
11.9.4 Research & Development Expenses
11.9.5 SWOT Analysis
11.10. GumGum, Inc.
11.10.1 Company Overview
11.10.2 Recent Strategies and Developments
11.10.2.1 Partnerships, Collaborations, and Agreements
11.10.2.2 Product Launches and Product Expansions
11.10.2.3 Acquisition and Mergers
Chapter 12. Winning Imperatives of Contextual Advertising Market

Companies Mentioned

  • Google LLC (Alphabet Inc.)
  • Microsoft Corporation
  • Amazon Web Services, Inc. (Amazon.com, Inc.)
  • Yahoo Inc.
  • Adobe, Inc.
  • Media.Net Advertising FZ-LLC
  • Playwire LLC
  • PubMatic, Inc.
  • Baidu, Inc.
  • GumGum, Inc.