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Europe Subscription Video On Demand Market Size, Share & Industry Analysis Report By End Use, By Revenue Model, By Content Type, By Device Type, By Country and Growth Forecast, 2025 - 2032

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    Report

  • 184 Pages
  • June 2025
  • Region: Europe
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 6107952
The Europe Subscription Video On Demand Market is expected to witness market growth of 8.8% CAGR during the forecast period (2025-2032).

The Germany market dominated the Europe Subscription Video On Demand Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $8.62 billion by 2032. The UK market is exhibiting a CAGR of 7.9% during 2025-2032. Additionally, the France market is expected to experience a CAGR of 9.6% during 2025-2032.



The applications of SVOD are far-reaching, touching various aspects of daily life and catering to a broad spectrum of viewer preferences. At its core, SVOD serves as a primary source of entertainment, offering subscribers access to an extensive catalog of films, series, and specials that span genres, languages, and cultures. These platforms are used in households worldwide, providing family-friendly content for children, dramas and comedies for adults, and educational programming for lifelong learners.

Beyond personal entertainment, SVOD is increasingly integrated into social and cultural experiences, with binge-watching sessions becoming a shared activity among friends and families. In educational settings, SVOD platforms offer documentaries and docuseries that supplement learning, covering topics from history and science to social issues and environmental concerns. For travelers and commuters, SVOD’s offline viewing capabilities make it a go-to option for entertainment on the go, whether on long flights or daily commutes.

The European Subscription Video on Demand (SVOD) market has undergone significant transformation over the past decade. In 2010, SVOD revenues in the EU28 were a modest €12 million. By 2020, this figure had surged to €9.7 billion, marking a compound annual growth rate (CAGR) of 95%. This explosive growth was primarily driven by the entry of global players like Netflix and the subsequent proliferation of SVOD services across the continent. The expansion of high-speed broadband infrastructure and increased internet penetration facilitated the adoption of SVOD services.

Traditional broadcasters responded by launching their own platforms, leading to a diverse and competitive market landscape. Countries like the UK and Germany emerged as significant markets, with a growing number of consumers subscribing to multiple services. The COVID-19 pandemic further accelerated this trend, as lockdowns increased demand for home entertainment options. Regulatory frameworks, such as the European Union's Digital Single Market strategy, aimed to harmonize digital services across member states, promoting cross-border access to online content.

Additionally, the Digital Markets Act sought to ensure fair competition among digital platforms, impacting how SVOD services operate within the EU. To cater to different consumer segments, SVOD providers are experimenting with flexible pricing models, including ad-supported tiers and mobile-only plans. This flexibility aims to attract price-sensitive customers and expand the subscriber base.

The European SVOD market is characterized by intense competition among global giants and local players. While platforms like Netflix, Amazon Prime Video, and Disney+ hold significant market shares, regional services such as France's Canal+ and Germany's Joyn offer localized content that appeals to specific audiences. The market's fragmentation encourages innovation and diversity in content offerings. However, it also leads to challenges in subscriber retention, as consumers have numerous options to choose from.

List of Key Companies Profiled

  • Netflix, Inc.
  • The Walt Disney Company (Disney+)
  • Google LLC (Youtube, LLC)
  • Amazon.com, Inc. (Amazon Prime Video)
  • Apple, Inc. (Apple TV+)
  • Warner Bros. Discovery, Inc. (HBO Max)
  • Paramount Plus
  • Peacock TV, LLC (NBCUniversal Media, LLC)
  • iQIYI, Inc.
  • DAZN Limited

Market Report Segmentation

By End Use

  • Individual
  • Commercial

By Revenue Model

  • Subscription-Based
  • Advertisement-Based
  • Hybrid

By Content Type

  • Movies
  • TV Shows
  • Documentaries
  • Other Content Type

By Device Type

  • Laptops
  • Smartphones
  • Smart TVs
  • Tablets
  • Other Device Type

By Country

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Subscription Video On Demand Market, by End Use
1.4.2 Europe Subscription Video On Demand Market, by Revenue Model
1.4.3 Europe Subscription Video On Demand Market, by Content Type
1.4.4 Europe Subscription Video On Demand Market, by Device Type
1.4.5 Europe Subscription Video On Demand Market, by Country
1.5 Methodology for the Research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2024
4.2 Recent Strategies Deployed in Subscription Video On Demand Market
4.3 Porter Five Forces Analysis
Chapter 5. Value Chain Analysis of Subscription Video On Demand Market
5.1 Content Creation & Acquisition
5.2 Content Aggregation & Management
5.3 Platform Development & Technology Infrastructure
5.4 Content Delivery (Distribution)
5.5 Marketing & Customer Acquisition
5.6 Subscription Management & Monetization
5.7 Customer Support & Retention
Chapter 6. Key Customer Criteria of Subscription Video On Demand Market
6.1 Content Library Size & Variety
6.2 Original and Exclusive Content
6.3 Price & Value for Money
6.4 Streaming Quality & Performance
6.5 User Interface & Experience (UX)
6.6 Personalized Recommendations
6.7 Multi-Device Accessibility
6.8 Ad-Free Viewing or Ad-Tier Flexibility
6.9 Customer Service and Technical Support
6.10. Community & Social Engagement Features
Chapter 7. Europe Subscription Video On Demand Market by End Use
7.1 Europe Individual Market by Country
7.2 Europe Commercial Market by Country
Chapter 8. Europe Subscription Video On Demand Market by Revenue Model
8.1 Europe Subscription-Based Market by Country
8.2 Europe Advertisement-Based Market by Country
8.3 Europe Hybrid Market by Country
Chapter 9. Europe Subscription Video On Demand Market by Content Type
9.1 Europe Movies Market by Country
9.2 Europe TV Shows Market by Country
9.3 Europe Documentaries Market by Country
9.4 Europe Other Content Type Market by Country
Chapter 10. Europe Subscription Video On Demand Market by Device Type
10.1 Europe Laptops Market by Country
10.2 Europe Smartphones Market by Country
10.3 Europe Smart TVs Market by Country
10.4 Europe Tablets Market by Country
10.5 Europe Other Device Type Market by Country
Chapter 11. Europe Subscription Video On Demand Market by Country
11.1 Germany Subscription Video On Demand Market
11.1.1 Germany Subscription Video On Demand Market by End Use
11.1.2 Germany Subscription Video On Demand Market by Revenue Model
11.1.3 Germany Subscription Video On Demand Market by Content Type
11.1.4 Germany Subscription Video On Demand Market by Device Type
11.2 UK Subscription Video On Demand Market
11.2.1 UK Subscription Video On Demand Market by End Use
11.2.2 UK Subscription Video On Demand Market by Revenue Model
11.2.3 UK Subscription Video On Demand Market by Content Type
11.2.4 UK Subscription Video On Demand Market by Device Type
11.3 France Subscription Video On Demand Market
11.3.1 France Subscription Video On Demand Market by End Use
11.3.2 France Subscription Video On Demand Market by Revenue Model
11.3.3 France Subscription Video On Demand Market by Content Type
11.3.4 France Subscription Video On Demand Market by Device Type
11.4 Russia Subscription Video On Demand Market
11.4.1 Russia Subscription Video On Demand Market by End Use
11.4.2 Russia Subscription Video On Demand Market by Revenue Model
11.4.3 Russia Subscription Video On Demand Market by Content Type
11.4.4 Russia Subscription Video On Demand Market by Device Type
11.5 Spain Subscription Video On Demand Market
11.5.1 Spain Subscription Video On Demand Market by End Use
11.5.2 Spain Subscription Video On Demand Market by Revenue Model
11.5.3 Spain Subscription Video On Demand Market by Content Type
11.5.4 Spain Subscription Video On Demand Market by Device Type
11.6 Italy Subscription Video On Demand Market
11.6.1 Italy Subscription Video On Demand Market by End Use
11.6.2 Italy Subscription Video On Demand Market by Revenue Model
11.6.3 Italy Subscription Video On Demand Market by Content Type
11.6.4 Italy Subscription Video On Demand Market by Device Type
11.7 Rest of Europe Subscription Video On Demand Market
11.7.1 Rest of Europe Subscription Video On Demand Market by End Use
11.7.2 Rest of Europe Subscription Video On Demand Market by Revenue Model
11.7.3 Rest of Europe Subscription Video On Demand Market by Content Type
11.7.4 Rest of Europe Subscription Video On Demand Market by Device Type
Chapter 12. Company Profiles
12.1 Netflix, Inc.
12.1.1 Company Overview
12.1.2 Financial Analysis
12.1.3 Research & Development Expenses
12.1.4 Recent Strategies and Developments
12.1.4.1 Partnerships, Collaborations, and Agreements
12.1.5 SWOT Analysis
12.2 The Walt Disney Company (Disney+)
12.2.1 Company Overview
12.2.2 Financial Analysis
12.2.3 Segmental and Regional Analysis
12.3 Google LLC (Youtube, LLC)
12.3.1 Company Overview
12.3.2 Financial Analysis
12.3.3 Segmental and Regional Analysis
12.3.4 Research & Development Expenses
12.3.5 SWOT Analysis
12.4 Amazon.com, Inc. (Amazon Prime Video)
12.4.1 Company Overview
12.4.2 Financial Analysis
12.4.3 Segmental Analysis
12.4.4 SWOT Analysis
12.5 Apple, Inc. (Apple TV+)
12.5.1 Company Overview
12.5.2 Financial Analysis
12.5.3 Regional Analysis
12.5.4 Research & Development Expense
12.5.5 SWOT Analysis
12.6 Warner Bros. Discovery, Inc. (HBO Max)
12.6.1 Company Overview
12.6.2 Financial Analysis
12.6.3 Regional Analysis
12.6.4 Recent Strategies and Developments
12.6.4.1 Partnerships, Collaborations, and Agreements
12.6.4.2 Acquisition and Mergers
12.7 Paramount Plus
12.7.1 Company Overview
12.7.2 Recent Strategies and Developments
12.7.2.1 Partnerships, Collaborations, and Agreements
12.8 Peacock TV, LLC (NBCUniversal Media, LLC)
12.8.1 Company Overview
12.9 iQIYI, Inc.
12.9.1 Company Overview
12.9.2 Financial Analysis
12.9.3 Research & Development Expenses
12.10. DAZN Limited
12.10.1 Company Overview
12.10.2 Recent Strategies and Developments
12.10.2.1 Acquisition and Mergers

Companies Mentioned

  • Netflix, Inc.
  • The Walt Disney Company (Disney+)
  • Google LLC (Youtube, LLC)
  • Amazon.com, Inc. (Amazon Prime Video)
  • Apple, Inc. (Apple TV+)
  • Warner Bros. Discovery, Inc. (HBO Max)
  • Paramount Plus
  • Peacock TV, LLC (NBCUniversal Media, LLC)
  • iQIYI, Inc.
  • DAZN Limited