The Asia Pacific Anime Figures And Action Toys Market is expected to witness market growth of 9.3% CAGR during the forecast period (2025-2032).
The Japan market dominated the Asia Pacific Anime Figures And Action Toys Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $1.09 billion by 2032. The China market is registering a CAGR of 8.8% during 2025-2032. Additionally, the India market is expected to showcase a CAGR of 10.3% during 2025-2032.
Beyond collecting, anime figures and action toys are used for display purposes, often becoming centerpiece decorations in homes, offices, or dedicated fan spaces, where they showcase a fan’s dedication to a particular franchise. These figures also play a significant role in imaginative play, particularly for younger audiences, who use action figures and playsets to recreate scenes from their favorite anime series or invent new adventures for characters.
Additionally, the market has seen a growing trend of anime figures being integrated into broader pop culture contexts, such as cosplay events and anime conventions, where fans use these toys as props or inspiration for their costumes. The versatility of anime figures and action toys extends to their use in creative industries as well, with artists and photographers using them as subjects for stop-motion animation, dioramas, or social media content creation, further amplifying their cultural impact.
The Japan market dominated the Asia Pacific Anime Figures And Action Toys Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $1.09 billion by 2032. The China market is registering a CAGR of 8.8% during 2025-2032. Additionally, the India market is expected to showcase a CAGR of 10.3% during 2025-2032.
Beyond collecting, anime figures and action toys are used for display purposes, often becoming centerpiece decorations in homes, offices, or dedicated fan spaces, where they showcase a fan’s dedication to a particular franchise. These figures also play a significant role in imaginative play, particularly for younger audiences, who use action figures and playsets to recreate scenes from their favorite anime series or invent new adventures for characters.
Additionally, the market has seen a growing trend of anime figures being integrated into broader pop culture contexts, such as cosplay events and anime conventions, where fans use these toys as props or inspiration for their costumes. The versatility of anime figures and action toys extends to their use in creative industries as well, with artists and photographers using them as subjects for stop-motion animation, dioramas, or social media content creation, further amplifying their cultural impact.
List of Key Companies Profiled
- Kotobukiya Co., Ltd.
- Good Smile Company, Inc.
- Bandai Namco Holdings Inc.
- Hasbro, Inc.
- Diamond Select Toys
- MAX FACTORY, INC.
- Playmates Toys Ltd. (Playmates Holdings Ltd.)
- JAKKS Pacific, Inc.
- Spin Master Corp.
- McFarlane Toys
Market Report Segmentation
By Age Group
- 15 Years & Above
- 9 - 15 Years
- Up to 8 Years
By Price Range
- < USD 50
- USD 50 - USD 150
- USD 150 - USD 500
- > USD 500
By Distribution Channel
- Specialty Stores
- Online/ E-commerce
- Hypermarkets & Supermarkets
- Other Distribution Channel
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Anime Figures And Action Toys Market, by Age Group
1.4.2 Asia Pacific Anime Figures And Action Toys Market, by Price Range
1.4.3 Asia Pacific Anime Figures And Action Toys Market, by Distribution Channel
1.4.4 Asia Pacific Anime Figures And Action Toys Market, by Country
1.5 Methodology for the Research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2024
4.2 Recent Strategies Deployed in Anime Figures And Action Toys Market
4.3 Porter Five Forces Analysis
Chapter 5. Value Chain Analysis of Anime Figures And Action Toys Market
5.1 Concept and IP Development
5.2 Licensing and Brand Management
5.3 Design and Prototyping
5.4 Manufacturing and Assembly
5.5 Quality Control and Packaging
5.6 Distribution and Logistics
5.7 Retail and E-commerce
5.8 Marketing and Community Engagement
5.9 After-Sales Support and Collector Services
Chapter 6. Asia Pacific Anime Figures And Action Toys Market by Age Group
6.1 Asia Pacific 15 Years & Above Market by Country
6.2 Asia Pacific 9 - 15 Years Market by Country
6.3 Asia Pacific Up to 8 Years Market by Country
Chapter 7. Asia Pacific Anime Figures And Action Toys Market by Price Range
7.1 Asia Pacific < USD 50 Market by Country
7.2 Asia Pacific USD 50 - USD 150 Market by Country
7.3 Asia Pacific USD 150 - USD 500 Market by Country
7.4 Asia Pacific > USD 500 Market by Country
Chapter 8. Asia Pacific Anime Figures And Action Toys Market by Distribution Channel
8.1 Asia Pacific Specialty Stores Market by Country
8.2 Asia Pacific Online/ E-commerce Market by Country
8.3 Asia Pacific Hypermarkets & Supermarkets Market by Country
8.4 Asia Pacific Other Distribution Channel Market by Country
Chapter 9. Asia Pacific Anime Figures And Action Toys Market by Country
9.1 Japan Anime Figures And Action Toys Market
9.1.1 Japan Anime Figures And Action Toys Market by Age Group
9.1.2 Japan Anime Figures And Action Toys Market by Price Range
9.1.3 Japan Anime Figures And Action Toys Market by Distribution Channel
9.2 China Anime Figures And Action Toys Market
9.2.1 China Anime Figures And Action Toys Market by Age Group
9.2.2 China Anime Figures And Action Toys Market by Price Range
9.2.3 China Anime Figures And Action Toys Market by Distribution Channel
9.3 India Anime Figures And Action Toys Market
9.3.1 India Anime Figures And Action Toys Market by Age Group
9.3.2 India Anime Figures And Action Toys Market by Price Range
9.3.3 India Anime Figures And Action Toys Market by Distribution Channel
9.4 South Korea Anime Figures And Action Toys Market
9.4.1 South Korea Anime Figures And Action Toys Market by Age Group
9.4.2 South Korea Anime Figures And Action Toys Market by Price Range
9.4.3 South Korea Anime Figures And Action Toys Market by Distribution Channel
9.5 Singapore Anime Figures And Action Toys Market
9.5.1 Singapore Anime Figures And Action Toys Market by Age Group
9.5.2 Singapore Anime Figures And Action Toys Market by Price Range
9.5.3 Singapore Anime Figures And Action Toys Market by Distribution Channel
9.6 Malaysia Anime Figures And Action Toys Market
9.6.1 Malaysia Anime Figures And Action Toys Market by Age Group
9.6.2 Malaysia Anime Figures And Action Toys Market by Price Range
9.6.3 Malaysia Anime Figures And Action Toys Market by Distribution Channel
9.7 Rest of Asia Pacific Anime Figures And Action Toys Market
9.7.1 Rest of Asia Pacific Anime Figures And Action Toys Market by Age Group
9.7.2 Rest of Asia Pacific Anime Figures And Action Toys Market by Price Range
9.7.3 Rest of Asia Pacific Anime Figures And Action Toys Market by Distribution Channel
Chapter 10. Company Profiles
10.1 Kotobukiya Co., Ltd.
10.1.1 Company Overview
10.1.2 Recent Strategies and Developments
10.1.2.1 Product Launches and Product Expansions
10.2 Good Smile Company, Inc.
10.2.1 Company Overview
10.3 Bandai Namco Holdings, Inc.
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.4 Hasbro, Inc.
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Recent Strategies and Developments
10.4.4.1 Partnerships, Collaborations, and Agreements
10.4.5 SWOT Analysis
10.5 Diamond Select Toys
10.5.1 Company Overview
10.5.2 SWOT Analysis
10.6 MAX FACTORY, INC.
10.6.1 Company Overview
10.7 Playmates Toys Ltd. (Playmates Holdings Ltd.)
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Regional Analysis
10.7.4 Recent Strategies and Developments
10.7.4.1 Product Launches and Product Expansions
10.7.5 SWOT Analysis
10.8 JAKKS Pacific, Inc.
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Recent Strategies and Developments
10.8.4.1 Product Launches and Product Expansions
10.8.5 SWOT Analysis
10.9 Spin Master Corp.
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Regional & Segmental Analysis
10.9.4 Recent Strategies and Developments
10.9.4.1 Partnerships, Collaborations, and Agreements
10.9.5 SWOT Analysis
10.10. McFarlane Toys
10.10.1 Company Overview
10.10.2 SWOT Analysis
Companies Mentioned
- Kotobukiya Co., Ltd.
- Good Smile Company, Inc.
- Bandai Namco Holdings Inc.
- Hasbro, Inc.
- Diamond Select Toys
- MAX FACTORY, INC.
- Playmates Toys Ltd. (Playmates Holdings Ltd.)
- JAKKS Pacific, Inc.
- Spin Master Corp.
- McFarlane Toys
