Hot Drinks in the Middle East and Africa

The Middle East and Africa hot drinks market is rapidly expanding, led by coffee’s rising momentum and deep-rooted tea culture. Saudi Arabia emerges as a coffee hub through national investments and retail innovation. Despite Nestlé’s lead, the market remains fragmented, shaped by local champions, evolving consumer preferences and diverse retail dynamics across countries. Continued growth is driven by youth demographics, premiumisation and a shift towards health-conscious, affordable offerings.

The Hot Drinks in the Middle East and Africa global briefing offers an insight into to the size and shape of the Hot Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.