Football (soccer) is the most-watched sport globally, including MENA. It's no surprise that enthusiasm spills over into video games, boosting the sports genre in the region's gaming scene. Niko Partners' research discovered that sports is the most played genre on PC and console devices, with football titles accounting for at least 70% of all sports games played. How can game developers and publishers profit from this trend?
Check out our newest Knowledge Brief. Based on Niko's proprietary data and analysis, we examine the growth of the sports genre in MENA and the behavior of sports genre enthusiasts. We also examine how MENA's strong esports engagement plays a role in hyping the popularity of sports games.
Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.
Table of Contents
List of Exhibits
- Sports Players in MENA by Year
- Share of Genre Gamers by Platform
- YoY Change (2024-2025) in Average Spend on Sports Games
