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Fleet Management in Latin America - 1st Edition

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    Report

  • 210 Pages
  • July 2025
  • Region: Latin America
  • Berg Insight AB
  • ID: 6108612

The fleet management solution market in Latin America has been in a growth period for many years. In addition to various local and regional solution providers, the region is increasingly served by international players - especially North American solution providers - seeking to expand the addressable market and maintain subscriber growth as the mature home markets inevitably approach peak penetration. The research expects that the penetration rate for fleet management will continue to increase in 2025-2029 across all parts of the Latin American region. The total number of fleet management systems in active use in the region is forecasted to grow at a compound annual growth rate (CAGR) of 15.0 percent from about 8.3 million units in 2024to reach 16.6 million units by 2029. The penetration rate in the total population of fleet vehicles used by businesses is at the same time estimated to increase from 20.9 percent in 2024 to 40.0percent in 2029.

The installed base of fleet management systems in Latin America will reach 17 million units by 2029

The publisher ranks Gurtam, MICHELIN Connected Fleet (MCF) and Geotab as the largest providers of fleet management solutions in Latin America, all having installed bases of several hundred thousand active units in the region. Active in the region since the late 2000s, Gurtam today works with a large number of partners offering its Wialon fleet management platform in various Latin American countries. Michelin acquired Brazil-based Sascar more than a decade ago and MCF today also has some presence in other countries in the region. Canada-based Geotab has been investing in Latin America for more than 15 years and the company has now surpassed 300,000 active subscriptions across all countries in the region.

The remaining top-5 solution providers in Latin America are Israel-based Ituran and US-based Powerfleet. Colombiabased WideTech is also a key player with a broad presence across many markets in Latin America. Other notable vendors include the white-label platform providers RedGPS and Navixy (SquareGPS) as well as the Brazilian fleet management solution provider Mobi7 owned by the leading car rental company Localiza. The Mexican satellite tracking company Encontrack is also a top-10 player.

Solution vendors just outside of the top list moreover include the Brazilian players Pósitron (Stoneridge), Autotrac and Omnilink as well as US-based CalAmp and the Swedish commercial vehicle OEM Scania. 3Dtracking, Trucks Control, Wisetrack, Satrack, Sitrack, Digital Communications Technologies (DCT), Cobli, 3S Tecnologia, Location World, Numaris and Maxtrack are additional examples of significant solution providers, all having estimated installed bases in Latin America around the 100,000 range or above. Automotive players serving the Latin American commercial vehicle market include OEMs from North America, Europe and Asia as well as some local manufacturers. Most major commercial vehicle manufacturers now offer factory-installed telematics devices and various degrees of fleet management functionality for their vehicles - either independently or in partnership with established FM solution providers.

Examples include Volkswagen, Scania, International, Daimler Truck, Volvo Group, Iveco and PACCAR as well as Ford and GM which have all introduced OEM fleet telematics systems in their respective home markets as well as Latin America to varying extents.

Hightlights from the report

  • Insights from 30 new executive interviews with market-leading companies.
  • New data on vehicle populations and commercial fleets in Latin America.
  • Comprehensive overview of the fleet management value chain and keyapplications.
  • In-depth analysis of market trends and key developments.
  • Profiles of 80 aftermarket fleet management solution providers.
  • Summary of OEM propositions from commercial vehicle brands.
  • Revised market forecasts lasting until 2029

This report answers the following questions

  • Which are the leading local providers of aftermarket fleet management solutions?
  • Which international fleet management solution providers target Latin America?
  • How are North American vendors approaching the Latin American market?
  • What offerings are available from commercial vehicle OEMs?
  • What is the price level of fleet telematics solutions in the region?
  • What hurdles are there for foreign solution vendors?
  • Will the FM industry consolidate further during 2025-2026?
  • How will the commercial vehicle telematics industry evolve in the future?

Table of Contents


Executive Summary
1 Fleet Management Solutions
1.1 Fleet management infrastructure
1.1.1 Vehicle segment
1.1.2 GNSS segment
1.1.3 Network segment
1.1.4 Backoffice segment
1.2 Vehicle management
1.2.1 Vehicle diagnostics and maintenance planning
1.2.2 Security tracking
1.2.3 Tire pressure monitoring systems
1.3 Driver management
1.3.1 Driving data registration and analysis
1.3.2 Video-based driver monitoring
1.3.3 Eco-driving schemes
1.3.4 Insurance risk management
1.4 Operations management
1.4.1 Routing and navigation
1.4.2 Transport management
1.4.3 Mobile workforce management
1.5 Regulatory compliance and reporting
1.5.1 Driver working hours, logbooks and tachographs
1.5.2 Private mileage reporting
1.5.3 Special transports
1.5.4 Other local applications
1.6 Business models

2 Market Forecasts and Trends
2.1 Market analysis
2.1.1 The Latin American commercial vehicle market
2.1.2 Fleet management market forecast
2.1.3 Fleet management vendor market shares
2.1.4 Local market characteristics in Latin America
2.2 Market drivers and barriers
2.2.1 Macroeconomic environment
2.2.2 Regulatory environment
2.2.3 Competitive environment
2.2.4 Technology environment
2.3 Value chain analysis
2.3.1 Telematics industry players
2.3.2 Automotive industry players
2.3.3 Telecom industry players
2.3.4 IT industry players
2.4 Future industry trends

3 International Aftermarket Solution Providers
3.1 3Dtracking
3.2 Geotab
3.3 Gurtam
3.4 Ituran
3.5 Linqo
3.6 Mapon
3.7 MICHELIN Connected Fleet
3.8 Powerfleet
3.9 Questar Auto
3.10 Webfleet (Bridgestone)

4 Latin American Aftermarket Solution Providers
4.1 3S Tecnologia
4.2 Autotrac
4.3 Blac
4.4 Círculo Corp
4.5 Cobli
4.6 Encontrack
4.7 FleTrack
4.8 Ful-Mar
4.9 Gepesat
4.10 Global Track
4.11 GM Transport
4.12 Golfleet
4.13 Gowit (Blackay)
4.14 GPS7000
4.15 GPS Chile
4.16 Grupo UDA
4.17 Grupo Ultra
4.18 Hawk GPS
4.19 Hunter
4.20 IQUO
4.21 Location World
4.22 Maxtrack
4.23 Mobi7 (Localiza)
4.24 Numaris
4.25 Omnilink (Show Tecnologia)
4.26 Optimus Fleet
4.27 Pósitron (Stoneridge)
4.28 Rastreosat (Vela)
4.29 Rastreo Satelital
4.30 Ravex
4.31 RedGPS
4.32 Resser
4.33 Samtech (Vela)
4.34 Satrack
4.35 Siga Sul
4.36 SIGhRA
4.37 Sitrack
4.38 Soltrack and Troncalnet (Vigia)
4.39 SS Telemática
4.40 Strix
4.41 Tecnologistik
4.42 Tecnomotum
4.43 Tracklog
4.44 TrackTec (Vela)
4.45 Trucks Control
4.46 Ubicamóvil
4.47 Ubicar
4.48 Webmaps
4.49 WideTech
4.50 Wisetrack

5 North American Aftermarket Solution Providers
5.1 Azuga (Bridgestone)
5.2 CalAmp
5.3 CarrierWeb
5.4 Digital Communications Technologies
5.5 FleetMovil (Guidepoint Systems)
5.6 FleetUp
5.7 GPS Trackit (Zonar Systems)
5.8 KORE Position Logic
5.9 Lytx
5.10 Motive
5.11 Navixy (SquareGPS)
5.12 Positioning Universal
5.13 PosiTrace
5.14 Prometheus
5.15 Rastrac
5.16 Samsara
5.17 Solera Fleet Solutions
5.18 Teletrac Navman
5.19 Trimble Mobility (Platform Science)
5.20 Verizon Connect

List of Acronyms and Abbreviations
List of Figures
Figure 1.1: Fleet management infrastructure overview
Figure 1.2: Examples of FM device form factors
Figure 1.3: Data interfaces used by FM devices
Figure 1.4: Examples of peripherals connected to FM devices
Figure 1.5: Mobile network operators in Latin America (2025)
Figure 1.6: Leading cellular IoT connectivity providers in Latin America (Q4-2024)
Figure 1.7: Example of FM backoffice segment
Figure 1.8: Eurowatch/Globalwatch coverage map
Figure 1.9: Components of a tire pressure monitoring system
Figure 1.10: Example of logbook compliant with driving and rest hours regulations
Figure 1.11: Example of mobile application for recording of driving and work activities
Figure 2.1: Installed base of fleet management systems (Latin America 2024-2029)
Figure 2.2: Commercial vehicles in operation (Latin America 2024)
Figure 2.3: Light commercial vehicle manufacturer statistics (Brazil 2024)
Figure 2.4: Truck manufacturer statistics (Brazil 2024)
Figure 2.5: Fleet management market forecast (Latin America 2024-2029)
Figure 2.6: Top-10 fleet management providers by installed base (Latin America Q4-2024)
Figure 2.7: Financial data for telematics industry players (2024)
Figure 2.8: Mergers and acquisitions in the fleet telematics sector (2020-2025)
Figure 2.9: RIO software interface
Figure 2.10: Scania ProDriver
Figure 2.11: OnCommand Connect app
Figure 2.12: Enlace Freightliner app
Figure 2.13: Vans Connect powered by Sascar
Figure 2.14: Volvo Connect
Figure 2.15: NEXPRO Connect packages
Figure 2.16: PACCAR Connect
Figure 2.17: Overview of Virtual Vehicle
Figure 2.18: Examples of fleet management offerings by mobile operators (2025)
Figure 2.19: Telcel’s partner-powered Gestión Vehicular Telcel (GVT) with co-branding
Figure 3.1: 3Dtracking platform
Figure 3.2: The Geotab GO9+ tracking device
Figure 3.3: Geotab’s flexible connectivity options
Figure 3.4: MyGeotab fleet and asset management platform
Figure 3.5: Geotab Safety Center
Figure 3.6: Geotab Ace
Figure 3.7: Schematic overview of the Geotab OEM Data Platform
Figure 3.8: Wialon real-time fleet tracking interface
Figure 3.9: GPS-Trace by Gurtam - Forguard GPS tracking application
Figure 3.10: Ituran’s fleet management software
Figure 3.11: Linqo’s LinqoTrack platform
Figure 3.12: Mapon software platform, mobile app and tracking devices
Figure 3.13: MICHELIN Connected Fleet geographic presence
Figure 3.14: Powerfleet Unity
Figure 3.15: Vision AI camera
Figure 3.16: Webfleet, LINK 740 and PRO 8475
Figure 4.1: Autotrac’s Supervisor web portal
Figure 4.2: Autotrac’s Jornada Business
Figure 4.3: Encontrack Móvil app for iOS
Figure 4.4: Dragon-Way by Ful-Mar
Figure 4.5: GPS Chile’s solution ecosystem
Figure 4.6: Hunter Monitoreo HMMóvil mobile app
Figure 4.7: Custom products and developments by Hunter
Figure 4.8: YPF Ruta web and mobile applications powered by Location World/Misuriam
Figure 4.9: Entel’s Onway web application powered by Location World/Misuriam
Figure 4.10: The Mobi7 corporate fleet management platform
Figure 4.11: Numaris software interface
Figure 4.12: Gestor Omnilink platform
Figure 4.13: Optimus Fleet platform
Figure 4.14: Pósitron TC100 digital tachograph
Figure 4.15: RedGPS’ OnTracking white-label tracking platform
Figure 4.16: Strix Flotas mobile app interface
Figure 4.17: Motum Telematics platform
Figure 4.18: Overview of Tecnomotum’s capabilities
Figure 4.19: Enlace Freightliner 2.0 powered by Motum
Figure 4.20: Trucks Control’s Connect line including Connect Smart hardware
Figure 4.21: Trucks Control Index Dashboard
Figure 5.1: Azuga’s offering including SafetyCam AI
Figure 5.2: Azuga’s new SafetyCam Pro and SafetyCam Plus
Figure 5.3: Azuga equipment tracking hardware ecosystem
Figure 5.4: OBD-II hardware device
Figure 5.5: CalAmp software dashboard
Figure 5.6: CalAmp tiered services and support
Figure 5.7: Syrus 4G IoT telematics gateway
Figure 5.8: Pegasus IoT Cloud software interface
Figure 5.9: Overview of Pegasus IoT Cloud telematics & IoT development platform
Figure 5.10: Overview of FleetUp’s solution offerings
Figure 5.11: KORE Position Logic’s backoffice interface
Figure 5.12: Lytx DriveCam Event Recorder
Figure 5.13: Lytx user interface for fleet management services
Figure 5.14: Lytx Surfsight AI-14 dual-facing camera
Figure 5.15: Overview of the Motive Integrated Operations Platform
Figure 5.16: Motive IoT hardware range
Figure 5.17: Motive’s user interface
Figure 5.18: Navixy user interface
Figure 5.19: Positioning Universal’s FT7500 LTE CAT-4 gateway device
Figure 5.20: Positioning Universal’s 2nd generation AI-powered telematics video camera
Figure 5.21: PosiTrace software interface
Figure 5.22: Examples of PosiTrace GPS tracking devices
Figure 5.23: Rastrac software interface
Figure 5.24: Samsara’s VG55 vehicle gateway
Figure 5.25: Samsara dashboard with video functionality
Figure 5.26: Overview of Solera fleet platform
Figure 5.27: Market segments by solution set
Figure 5.28: Solera Fleet Solutions’ Unified Portal
Figure 5.29: Solera Fleet Solutions’ telematics and ELD hardware
Figure 5.30: Teletrac Navman’s TN360
Figure 5.31: VFleets fleet management platform

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • 3S Tecnologia
  • Autotrac
  • Blac
  • Círculo Corp
  • Cobli
  • Encontrack
  • FleTrack
  • Ful-Mar
  • Gepesat
  • Global Track
  • GM Transport
  • Golfleet
  • Gowit (Blackay)
  • GPS7000
  • GPS Chile
  • Grupo UDA
  • Grupo Ultra
  • Hawk GPS
  • Hunter
  • IQUO
  • Location World
  • Maxtrack
  • Mobi7 (Localiza)
  • Numaris
  • Omnilink (Show Tecnologia)
  • Optimus Fleet
  • Pósitron (Stoneridge)
  • Rastreosat (Vela)
  • Rastreo Satelital
  • Ravex
  • RedGPS
  • Resser
  • Samtech (Vela)
  • Satrack
  • Siga Sul
  • SIGhRA
  • Sitrack
  • Soltrack and Troncalnet (Vigia)
  • SS Telemática
  • Strix
  • Tecnologistik
  • Tecnomotum
  • Tracklog
  • TrackTec (Vela)
  • Trucks Control
  • Ubicamóvil
  • Ubicar
  • Webmaps
  • WideTech
  • Wisetrack
  • Azuga (Bridgestone)
  • CalAmp
  • CarrierWeb
  • Digital Communications Technologies
  • FleetMovil (Guidepoint Systems)
  • FleetUp
  • GPS Trackit (Zonar Systems)
  • KORE Position Logic
  • Lytx
  • Motive
  • Navixy (SquareGPS)
  • Positioning Universal
  • PosiTrace
  • Prometheus
  • Rastrac
  • Samsara
  • Solera Fleet Solutions
  • Teletrac Navman
  • Trimble Mobility (Platform Science)
  • Verizon Connect