AI for Sales and Marketing - Company Evaluation Report, 2025

The AI for Sales and Marketing Companies Quadrant is a comprehensive industry analysis that provides valuable insights into the global market for AI for Sales and Marketing. This quadrant offers a detailed evaluation of key market players, technological advancements, product innovations, and industry trends. The publisher's 360 Quadrants evaluated over 140 companies, of which the Top 21 AI for Sales and Marketing Companies were categorized and recognized as the quadrant leaders.

AI adoption in sales and marketing is rapidly gaining momentum across industries, driven by the growing demand for data-driven strategies, automation, and improved customer experiences. Leading sectors such as retail, e-commerce, finance, and technology are at the forefront, utilizing tools like predictive analytics, chatbots, and AI-powered personalization to refine customer engagement and boost performance. In the B2B space, the use of AI-enabled CRM systems, lead scoring, and account-based marketing is becoming increasingly common.

The emergence of generative AI for content creation, advanced customer journey mapping, and real-time behavioral analytics. Industries such as healthcare, manufacturing, and real estate are progressively implementing AI solutions for sales forecasting and customer relationship management. AI adoption is expected to grow further, with a strong focus on automation, personalization, and operational efficiency. At the same time, there is an increasing emphasis on ethical AI practices, data privacy, and fostering effective collaboration between AI systems and human teams to maximize the impact of sales and marketing efforts.

The 360 Quadrant maps the AI for Sales and Marketing companies based on criteria such as revenue, geographic presence, growth strategies, investments, and sales strategies for the market presence of the AI for Sales and Marketing quadrant. The top criteria for product footprint evaluation included Type (Sales and Marketing), Deployment Mode (on-premises and cloud), Technology (Generative AI and Other AI), and Application.

Key Players:

Prominent vendors offering AI for sales and marketing software & services across the globe include IBM (US), NVIDIA (US), OpenAI (US), Microsoft (US), Google (US), AWS (US), Oracle (US), Salesforce (US), SAP (Germany), Adobe (US), Hootsuite (Canada), Zoho (India), Sprout Social (US), Dialpad (US), Gong.io (US), Brand24 (Poland), HubSpot (US), 6sense (US), Palantir Technologies (US), Khoros (US), Sprinklr (US), People.ai (US), Copy.ai (US), Moveworks (US), Outreach (US), H2O.ai (US), Synthesia (UK), Jasper (US), Writesonic (US), Salesloft (US), Zapier (US), HeyGen (US), Conversica (US), Relevance AI (Australia), Persana AI (US), Cognism (UK), Lavender (US), Clari (US), Tidio (US), Writer (US), Seamless.AI (US), AiChat (Singapore), Creatio (US), Lately.AI (US), and Regie.ai (US).

Salesforce

Salesforce is a leader in AI-driven customer relationship management. It leverages its Einstein AI to integrate predictive analytics and automation into its CRM solutions, enhancing engagement and customer insights. With a strategic focus on AI-driven CRM and customer engagement, Salesforce competes with Microsoft and Oracle in the CRM space while facing competition from Adobe and Google in marketing AI.

Google

Google excels in optimizing marketing strategies through its powerful AI-driven advertising and customer analytics platforms. Its tools, including Google Cloud AI, facilitate personalized marketing campaigns and enhanced audience targeting. Though a powerhouse in digital advertising, Google faces competition from Microsoft in productivity applications and Salesforce in CRM solutions.

Adobe

Adobe leads in AI-powered marketing automation, focusing on personalization and creative intelligence through its Sensei AI. By integrating AI across marketing workflows, Adobe stands out in the digital experience and creative solutions sector. Adobe's competitive edge is characterized by robust AI solutions that drive personalized customer experiences, challenging Salesforce and Microsoft.

1 Introduction

1.1 Market Definition
1.2 Inclusions and Exclusions
1.3 Stakeholders

2 Executive Summary

3 Market Overview and Industry Trends

3.1 Introduction
3.2 Market Dynamics
3.2.1 Drivers
3.2.1.1 Development of Explainable Ai Models Allows Sales Teams to Understand and Articulate Need for Specific Recommendations
3.2.1.2 Emergence of Privacy-Preserving Machine Learning Techniques Enabled Marketers to Extract Insights from Customer Data while Maintaining Compliance
3.2.1.3 Evolution of Real-Time Processing Capabilities Allowed Ai Systems to Analyze and Respond to Customer Interactions Instantly
3.2.2 Restraints
3.2.2.1 Ai Struggles to Interpret Complex Human Emotions and Nuanced Buyer Intent Despite Advances in Sentiment Analysis
3.2.2.2 Ai-Generated Sales Outreach Often Lacks Authenticity Needed for High-Conversion Engagement
3.2.2.3 Shortage of Marketing Professionals Who Understand Ai Capabilities and Marketing Principles to Create Knowledge Gap
3.2.3 Opportunities
3.2.3.1 Convergence of Augmented Reality and Ai to Create Opportunities for Immersive Product Demonstrations Adapting to Individual Customer Preferences
3.2.3.2 Multimodal Ai Models Open New Possibilities for Creating Dynamic Video Content That Adapts in Real Time to Viewer Engagement Metrics
3.2.3.3 Integration of Quantum Computing with Ai Marketing Systems to Enable Real-Time Optimization of Complex, Multi-Channel Campaigns
3.2.4 Challenges
3.2.4.1 Rise of Synthetic Data and Ai-Generated Personas to Affect Distinction Between Genuine Customer Behavior and Artificial Interactions
3.2.4.2 Ai Struggles to Generate Truly Personalized Marketing Content That Resonates with Diverse Audiences
3.2.4.3 Ai-Driven Lead Scoring Systems Often Misinterpret Buyer Intent, Leading to Inaccurate Prioritization
3.3 Evolution of Ai for Sales & Marketing
3.4 Supply Chain Analysis
3.5 Ecosystem Analysis
3.5.1 Ai Sales Software Type
3.5.1.1 Email Generators
3.5.1.2 Chatbots & Assistants
3.5.1.3 Sales Agents
3.5.1.4 Sales Forecasting
3.5.1.5 Lead Scoring
3.5.1.6 Sales Intelligence
3.5.1.7 Customer Relationship Management (Crm)
3.5.1.8 Sales Coach
3.5.1.9 Revenue Intelligence
3.5.1.10 Personalized Outreach
3.5.1.11 Pipeline Management
3.5.2 Ai Marketing Software Type
3.5.2.1 Campaign Management
3.5.2.2 Seo Optimization
3.5.2.3 Advertising
3.5.2.4 Digital Marketing
3.5.2.5 Content Creation
3.5.2.6 Social Media Management
3.5.2.7 Marketing Agents
3.5.2.8 Customer Data Platform (Cdp)
3.5.2.9 Conversational Marketing
3.5.2.10 Email Marketing
3.5.2.11 Influencer Marketing
3.6 Impact of Generative Ai on Sales & Marketing Market
3.6.1 Personalized Content Generation
3.6.2 Chatbots and Virtual Assistants
3.6.3 Ad and Creative Design Generation
3.6.4 Sales Coaching and Enablement
3.6.5 Market Research and Trend Analysis
3.6.6 Lead Scoring and Prospecting
3.7 Technology Analysis
3.7.1 Key Technologies
3.7.1.1 Conversational Ai
3.7.1.2 Robotic Process Automation (Rpa)
3.7.1.3 Autonomous Ai and Autonomous Agents
3.7.1.4 Automl
3.7.1.5 Computer Vision
3.7.1.6 Decision Intelligence
3.7.2 Complementary Technologies
3.7.2.1 Internet of Things (Iot)
3.7.2.2 Casual Ai
3.7.2.3 Big Data
3.7.2.4 Ar/Vr
3.7.3 Adjacent Technologies
3.7.3.1 Blockchain
3.7.3.2 Edge Computing
3.7.3.3 Cybersecurity
3.8 Patent Analysis
3.8.1 Methodology
3.8.2 Patents Filed, by Document Type
3.8.3 Innovation and Patent Applications
3.9 Key Conferences and Events
3.10 Porter's Five Forces Analysis
3.10.1 Threat of New Entrants
3.10.2 Threat of Substitutes
3.10.3 Bargaining Power of Suppliers
3.10.4 Bargaining Power of Buyers
3.10.5 Intensity of Competition Rivalry
3.11 Trends/Disruptions Impacting Customers’ Businesses
3.11.1 Trends/Disruptions Impacting Customers’ Businesses

4 Competitive Landscape

4.1 Overview
4.2 Key Player Strategies/Right to Win, 2022-2025
4.3 Revenue Analysis, 2020-2024
4.4 Market Share Analysis, 2024
4.5 Product Comparative Analysis
4.5.1 Product Comparative Analysis, by Prominent/ Leading Vendor
4.5.1.1 Salesforce Einstein Ai and Pardot (Salesforce)
4.5.1.2 Google Cloud Ai and Google Ads (Google)
4.5.1.3 Adobe Sensei and Marketo (Adobe)
4.5.1.4 Microsoft Dynamics 365 and Microsoft Ai (Microsoft)
4.5.1.5 Oracle Eloqua and Oracle Ai for Customer Experience (Ibm)
4.5.2 Product Comparative Analysis, by Prominent Startup/Sme Vendor
4.5.2.1 Outreach Platform (Outreach)
4.5.2.2 Cognism Prospector (Cognism)
4.5.2.3 People.Ai Platform (People.Ai)
4.5.2.4 Salesloft Platform (Salesloft)
4.5.2.5 Clari Revenue Platform (Clari)
4.6 Company Valuation and Financial Metrics
4.7 Company Evaluation Matrix: Key Players, 2024
4.7.1 Stars
4.7.2 Emerging Leaders
4.7.3 Pervasive Players
4.7.4 Participants
4.7.5 Company Footprint: Key Players, 2024
4.7.5.1 Company Footprint
4.7.5.2 Technology Footprint
4.7.5.3 Application Footprint
4.7.5.4 Application Footprint
4.7.5.5 End-user Footprint
4.7.5.6 Regional Footprint
4.8 Company Evaluation Matrix: Startups/Smes, 2024
4.8.1 Progressive Companies
4.8.2 Responsive Companies
4.8.3 Dynamic Companies
4.8.4 Starting Blocks
4.8.5 Competitive Benchmarking: Startups/Smes, 2024
4.8.5.1 Detailed List of Key Startups/Smes
4.8.5.2 Competitive Benchmarking of Key Startups/Smes (Application)
4.8.5.3 Competitive Benchmarking of Key Startups/Smes
(End-user and Region)
4.9 Competitive Scenario and Trends
4.9.1 Product Launches and Enhancements
4.9.2 Deals

5 Company Profiles

5.1 Introduction
5.2 Key Players
5.2.1 Ibm
5.2.1.1 Business Overview
5.2.1.2 Products/Solutions/Services Offered
5.2.1.3 Recent Developments
5.2.1.3.1 Product Launches and Enhancements
5.2.1.3.2 Deals
5.2.1.4 Analyst's View
5.2.1.4.1 Key Strengths
5.2.1.4.2 Strategic Choices
5.2.1.4.3 Weaknesses and Competitive Threats
5.2.2 Nvidia
5.2.2.1 Business Overview
5.2.2.2 Products/Solutions/Services Offered
5.2.2.3 Recent Developments
5.2.2.3.1 Product Launches and Enhancements
5.2.2.3.2 Deals
5.2.2.4 Analyst's View
5.2.2.4.1 Key Strengths
5.2.2.4.2 Strategic Choices
5.2.2.4.3 Weaknesses and Competitive Threats
5.2.3 Google
5.2.3.1 Business Overview
5.2.3.2 Products/Solutions/Services Offered
5.2.3.3 Recent Developments
5.2.3.3.1 Product Launches and Enhancements
5.2.3.3.2 Deals
5.2.3.4 Analyst's View
5.2.3.4.1 Key Strengths
5.2.3.4.2 Strategic Choices
5.2.3.4.3 Weaknesses and Competitive Threats
5.2.4 Microsoft
5.2.4.1 Business Overview
5.2.4.2 Products/Solutions/Services Offered
5.2.4.3 Recent Developments
5.2.4.3.1 Product Launches and Enhancements
5.2.4.3.2 Deals
5.2.4.4 Analyst's View
5.2.4.4.1 Key Strengths
5.2.4.4.2 Strategic Choices
5.2.4.4.3 Weaknesses and Competitive Threats
5.2.5 Aws
5.2.5.1 Business Overview
5.2.5.2 Products/Solutions/Services Offered
5.2.5.3 Recent Developments
5.2.5.3.1 Product Launches and Enhancements
5.2.5.3.2 Deals
5.2.5.4 Analyst's View
5.2.5.4.1 Key Strengths
5.2.5.4.2 Strategic Choices
5.2.5.4.3 Weaknesses and Competitive Threats
5.2.6 Salesforce
5.2.6.1 Business Overview
5.2.6.2 Products/Solutions/Services Offered
5.2.6.3 Recent Developments
5.2.6.3.1 Product Launches and Enhancements
5.2.6.3.2 Deals
5.2.7 Oracle
5.2.7.1 Business Overview
5.2.7.2 Products/Solutions/Services Offered
5.2.7.3 Recent Developments
5.2.7.3.1 Deals
5.2.8 Adobe
5.2.8.1 Business Overview
5.2.8.2 Products/Solutions/Services Offered
5.2.8.3 Recent Developments
5.2.8.3.1 Product Launches and Enhancements
5.2.8.3.2 Deals
5.2.9 Sap
5.2.9.1 Business Overview
5.2.9.2 Products/Solutions/Services Offered
5.2.9.3 Recent Developments
5.2.9.3.1 Product Launches and Enhancements
5.2.9.3.2 Deals
5.2.10 Sprout Social
5.2.10.1 Business Overview
5.2.10.2 Products/Solutions/Services Offered
5.2.10.3 Recent Developments
5.2.10.3.1 Deals
5.2.11 Openai
5.2.12 Hootsuite
5.2.13 Zoho
5.2.14 Dialpad
5.2.15 Gong.Io
5.2.16 Brand24
5.2.17 Hubspot
5.2.18 6Sense
5.2.19 Palantir Technologies
5.2.20 Khoros
5.2.21 Sprinklr
5.3 Startups/Smes
5.3.1 Aichat
5.3.1.1 Business Overview
5.3.1.2 Products/Solutions/Services Offered
5.3.2 People.Ai
5.3.3 Copy.Ai
5.3.4 Moveworks
5.3.5 Outreach
5.3.6 H20.Ai
5.3.7 Synthesia
5.3.8 Jasper
5.3.9 Writesonic
5.3.10 Salesloft
5.3.11 Zapier
5.3.12 Heygen
5.3.13 Conversica
5.3.14 Relevance Ai
5.3.15 Veloxy
5.3.16 Cognism
5.3.17 Lavender
5.3.18 Clari
5.3.19 Tidio
5.3.20 Writer
5.3.21 Seamless.Ai
5.3.22 Creatio
5.3.23 Lately.Ai
5.3.24 Regie.Ai

6 Appendix

6.1 Research Methodology
6.1.1 Research Data
6.1.1.1 Secondary Data
6.1.1.2 Primary Data
6.1.2 Research Assumptions
6.1.3 Study Limitations
6.2 Company Evaluation Matrix: Methodology

List of Tables

Table 1 Global Ai for Sales & Marketing Market Size and Growth Rate, 2020-2024 (USD Million, Y-O-Y Growth)
Table 2 Global Ai for Sales & Marketing Market Size and Growth Rate, 2025-2030 (USD Million, Y-O-Y Growth)
Table 3 Ai for Sales & Marketing Market: Ecosystem
Table 4 Patents Filed, 2015-2024
Table 5 List of Few Patents in Ai for Sales & Marketing Market, 2023-2024
Table 6 Ai for Sales & Marketing Market: Detailed List of Conferences & Events, 2025-2026
Table 7 Porter's Five Forces’ Impact on Ai for Sales & Marketing Market
Table 8 Overview of Strategies Adopted by Key Ai for Sales and Marketing Vendors, 2022-2025
Table 9 Ai for Sales & Marketing Market: Degree of Competition
Table 10 Technology Footprint (21 Companies), 2024
Table 11 Application Footprint (Sales) (21 Companies), 2024
Table 12 Application Footprint (Marketing) (21 Companies), 2024
Table 13 End-user Footprint (21 Companies), 2024
Table 14 Regional Footprint (21 Companies), 2024
Table 15 Ai for Sales & Marketing Market: Key Startups/Smes, 2024
Table 16 Ai for Sales & Marketing Market: Competitive Benchmarking (Application) of Key Startups/Smes, 2024
Table 17 Ai for Sales & Marketing Market: Competitive Benchmarking
(End-user and Region) of Key Startups/Smes, 2024
Table 18 Ai for Sales & Marketing Market: Product Launches and Enhancements, January 2022-January 2025
Table 19 Ai for Sales & Marketing Market: Deals, January 2022-January 2025
Table 20 Ibm: Company Overview
Table 21 Ibm: Products/Solutions/Services Offered
Table 22 Ibm: Product Launches and Enhancements
Table 23 Ibm: Deals
Table 24 Nvidia: Company Overview
Table 25 Nvidia: Products/Solutions/Services Offered
Table 26 Nvidia: Product Launches and Enhancements
Table 27 Nvidia: Deals
Table 28 Google: Company Overview
Table 29 Google: Products/Solutions/Services Offered
Table 30 Google: Product Launches and Enhancements
Table 31 Google: Deals
Table 32 Microsoft: Company Overview
Table 33 Microsoft: Products/Solutions/Services Offered
Table 34 Microsoft: Product Launches and Enhancements
Table 35 Microsoft: Deals
Table 36 Aws: Company Overview
Table 37 Aws: Products/Solutions/Services Offered
Table 38 Aws: Product Launches and Enhancements
Table 39 Aws: Deals
Table 40 Salesforce: Company Overview
Table 41 Salesforce: Products/Solutions/Services Offered
Table 42 Salesforce: Product Launches and Enhancements
Table 43 Salesforce: Deals
Table 44 Oracle: Company Overview
Table 45 Oracle: Products/Solutions/Services Offered
Table 46 Oracle: Deals
Table 47 Adobe: Company Overview
Table 48 Adobe: Products/Solutions/Services Offered
Table 49 Adobe: Product Launches and Enhancements
Table 50 Adobe: Deals
Table 51 Sap: Company Overview
Table 52 Sap: Products/Solutions/Services Offered
Table 53 Sap: Product Launches and Enhancements
Table 54 Sap: Deals
Table 55 Sprout Social: Company Overview
Table 56 Sprout Social: Products/Solutions/Services Offered
Table 57 Sprout Social: Deals
Table 58 Aichat: Company Overview
Table 59 Aichat: Products/Solutions/Services Offered
Table 60 Primary Interviews
Table 61 Research Assumptions

List of Figures

Figure 1 Marketing Solutions of Ai to Become Larger Offering in 2025
Figure 2 Healthcare & Life Sciences to be Fastest-Growing End-user Segment Over Forecast Period
Figure 3 Drivers, Restraints, Opportunities, and Challenges: Ai for Sales & Marketing Market
Figure 4 Percentage of Benefits of Ai in Workplace
Figure 5 Evolution of Ai for Sales & Marketing
Figure 6 Ai for Sales & Marketing Market: Supply Chain Analysis
Figure 7 Key Players in Ai for Sales & Marketing Market Ecosystem
Figure 8 Market Potential of Generative Ai in Various Sales & Marketing Use Cases
Figure 9 Number of Patents Granted in 10 Years, 2015-2024
Figure 10 Regional Analysis of Patents Granted, 2015-2024
Figure 11 Ai for Sales & Marketing Market: Porter's Five Forces Analysis
Figure 12 Trends/Disruptions Impacting Customers’ Businesses
Figure 13 Top Five Players Dominating Market Over Five Years, 2020-2024 (USD Million)
Figure 14 Share of Leading Companies in Ai for Sales & Marketing Market, 2024
Figure 15 Product Comparative Analysis, by Prominent/Leading Vendor
Figure 16 Product Comparative Analysis, by Prominent Startup/Sme Vendor
Figure 17 Financial Metrics of Key Vendors, 2025
Figure 18 Year-To-Date (Ytd) Price Total Return and 5-Year Stock Beta of Key Vendors, 2025
Figure 19 Ai for Sales & Marketing Market: Company Evaluation Matrix (Key Players), 2024
Figure 20 Company Footprint (21 Companies), 2024
Figure 21 Ai for Sales & Marketing Market: Company Evaluation Matrix (Startups/Smes), 2024
Figure 22 Ibm: Company Snapshot
Figure 23 Nvidia: Company Snapshot
Figure 24 Google: Company Snapshot
Figure 25 Microsoft: Company Snapshot
Figure 26 Aws: Company Snapshot
Figure 27 Salesforce: Company Snapshot
Figure 28 Oracle: Company Snapshot
Figure 29 Adobe: Company Snapshot
Figure 30 Sap: Company Snapshot
Figure 31 Sprout Social: Company Snapshot
Figure 32 Ai for Sales & Marketing Market: Research Design
Figure 33 Ai for Sales & Marketing Market: Study Limitations

Companies Mentioned

Ibm
Nvidia
Google
Microsoft
Aws
Salesforce
Oracle
Adobe
Sap
Sprout Social
Openai
Hootsuite
Zoho
Dialpad
Gong.Io
Brand24
Hubspot
6Sense
Palantir Technologies
Khoros
Sprinklr
Aichat
People.Ai
Copy.Ai
Moveworks
Outreach
H20.Ai
Synthesia
Jasper
Writesonic
Salesloft
Zapier
Heygen
Conversica
Relevance Ai
Veloxy
Cognism
Lavender
Clari
Tidio
Writer
Seamless.Ai
Creatio
Lately.Ai
Regie.Ai

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€2361EUR$2,650USD£2,048GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€3787EUR$4,250USD£3,285GBP

Key Players:

Salesforce

Google

Adobe

Table of Contents

Companies Mentioned

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