Pet Raw Food Global Market Opportunities And Strategies To 2034

The pet raw food market is segmented by type into kibble-plus, frozen, dehydrated and freeze-dried. The frozen market was the largest segment of the pet raw food market segmented by type, accounting for 37.45% or $1.37 billion of the total in 2024. Going forward, the freeze-dried segment is expected to be the fastest growing segment in the pet raw food market segmented by type, at a CAGR of 15.25% during 2024-2029.

The pet raw food market is segmented by animal type into dogs, cats and other animal types. The dogs market was the largest segment of the pet raw food market segmented by animal type, accounting for 57.06% or $2.09 billion of the total in 2024. Going forward, the cats segment is expected to be the fastest growing segment in the pet raw food market segmented by animal type, at a CAGR of 11.88% during 2024-2029.

The pet raw food market is segmented by application into online sales and offline sales. The offline sales market was the largest segment of the pet raw food market segmented by application, accounting for 57.45% or $2.11 billion of the total in 2024. Going forward, the online sales segment is expected to be the fastest growing segment in the pet raw food market segmented by application, at a CAGR of 15.30% during 2024-2029.

North America was the largest region in the pet raw food market, accounting for 42.81% or $1.57 billion of the total in 2024. It was followed by Western Europe, Asia-Pacific and then the other regions. Going forward, the fastest-growing regions in the pet raw food market will be Asia-Pacific and Middle East where growth will be at CAGRs of 13.51% and 12.18% respectively. These will be followed by Africa and North America where the markets are expected to grow at CAGRs of 10.98% and 10.43% respectively.

The global pet raw food market is fragmented, with a large number of small players operating. The top 10 competitors in the market made up 8.77% of the total market in 2024. Stella & Chewy’s LLC was the largest competitor with a 2.63% share of the market, followed by Primal Pet Foods Inc. with 7.67%, Natures Menu Ltd. with 6.48%, Open Farm Inc., with 6.63%, Instinct Pet Food, with 6.48%, Bravo Pet Foods LLC with 6.35%, Darwin’s Natural Pet Products with 3.55%, Sojos LLC with 2.52%, Bella & Duke Ltd. with 1.32%. and Red Dog Blue Kat with 1.72%.

The top opportunities in the pet raw food market segmented by type will arise in the freeze-dried segment, which will gain $1.18 billion of global annual sales by 2029. The top opportunities in the pet raw food market segmented by animal type will arise in the dogs segment, which will gain $1.49 billion of global annual sales by 2029. The top opportunities in the pet raw food market segmented by application will arise in the online sales segment, which will gain $1.62 billion of global annual sales by 2029. The pet raw food market size will gain the most in the USA at $851.69 million.

Market-trend-based strategies for the pet raw food market include innovative raw meals for dogs in block and nugget formats, new gentle drying technology enhances nutrient preservation in raw pet foods, new raw and frozen dog food offering balanced nutrition, revolutionizing pet nutrition through freeze-dried raw meals, innovative raw diets drive enhanced coat health and vitality in pets, strategic investments fuel innovation in the pet raw food market.

This report describes and explains the pet raw food market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global pet raw food market reached a value of nearly $3.67 billion in 2024, having grown at a compound annual growth rate (CAGR) of 10.55% since 2019. The market is expected to grow from $3.67 billion in 2024 to $6.2 billion in 2029 at a rate of 11.01%. The market is then expected to grow at a CAGR of 10.30% from 2029 and reach $10.12 billion in 2034.

Growth in the historic period resulted from growing pet ownership, expansion of pet insurance adoption, increased awareness of pet nutrition and health and increase in chronic conditions among pets. Factors that negatively affected stringent regulatory frameworks and zoonotic disease fears.

Going forward, rise in sales of pet food through e-commerce medium, rising pet healthcare expenditure, increased focus on transparency in ingredients and labeling in pet food and influence of social media and pet influencers support will drive growth. Factor that could hinder the growth of the pet raw food market in the future include were veterinary skepticism, short shelf life and impact of trade war and tariff.

Player-adopted strategies in the pet raw food market include focus on expanding its business capabilities through strategic partnerships and expanding its business capabilities through new launches.

To take advantage of the opportunities, the analyst recommends the pet raw food market companies to focus on expanding convenient, nutritionally complete raw meal formats, focus on expanding shelf-stable raw product innovation, focus on innovation in nutritionally complete and convenient raw pet food, focus on expanding freeze-dried raw offerings to meet health-conscious demand, focus on expanding health-focused raw diet offerings and market reach, focus on strategic investment and channel expansion to drive growth, focus on the freeze-dried segment to maximize growth potential, focus on the cat segment to capture high-growth opportunities, expand in emerging markets, focus on expanding omnichannel distribution to improve market access, focus on tiered pricing to capture diverse consumer segments, focus on digital campaigns to strengthen consumer engagement, focus on educational messaging to build trust and drive adoption and focus on the online sales segment to drive scalable growth.

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