Home-Use Beauty Devices Global Market Opportunities And Strategies To 2034

The home-use beauty devices market is segmented by type into hair removal, cleansing, acne treatment, light-emitting diode (LED) therapy and photo rejuvenation, oxygen or facial steaming, hair growth and other types. The hair removal market was the largest segment of the home-use beauty devices market segmented by type, accounting for 25.69% or $2.98 billion of the total in 2024. Going forward, the light-emitting diode (LED) therapy and photo rejuvenation segment is expected to be the fastest growing segment in the home-use beauty devices market segmented by type, at a CAGR of 13.78% during 2024-2029.

The home-use beauty devices market is segmented by technology into laser, light-emitting diode (LED), vibration, radio frequency (RF) energy, microneedling, electroporation, micro/nano-current, intense pulsed light (IPL), and other technologies. The light-emitting diode (LED) market was the largest segment of the home-use beauty devices market segmented by technology, accounting for 21.27% or $2.46 billion of the total in 2024. Going forward, the laser segment is expected to be the fastest growing segment in the home-use beauty devices market segmented by technology, at a CAGR of 14.16% during 2024-2029.

The home-use beauty devices market is segmented by distribution channel into beauty salons, specialty stores, online channels, and other applications. The online channels market was the largest segment of the home-use beauty devices market segmented by distribution channel, accounting for 43.20% or $5.01 billion of the total in 2024. Going forward, the online channels segment is expected to be the fastest growing segment in the home-use beauty devices market segmented by distribution channel, at a CAGR of 12.94% during 2024-2029.

Asia Pacific was the largest region in the home-use beauty devices market, accounting for 51.92% or $6.02 billion of the total in 2024. It was followed by Western Europe, North America and then the other regions. Going forward, the fastest-growing regions in the home-use beauty devices market will be South America and Middle East where growth will be at CAGRs of 14.42% and 14.11% respectively. These will be followed by Africa and Asia Pacific where the markets are expected to grow at CAGRs of 13.60% and 12.09% respectively.

The global home-use beauty devices markets is fairly fragmented, with large number of players operating in the market. The top 10 competitors in the market made up 10.79% of the total market in 2023. Koninklijke Philips N.V. was the largest competitor with a 2.64% share of the market, followed by Panasonic Corporation with 2.42%, Nu Skin Enterprises Inc. with 2.07%, YA-MAN Co Ltd. with 0.78%, NuFACE LLC with 0.67%, Cyden Limited with 0.62%, Foreo AB with 0.60%, Dr. Dennis Gross Skincare LLC with 0.44%, Silk’n Beauty Ltd. with 0.29% and Currentbody with 0.27%.

The top opportunities in the home-use beauty devices market segmented by type will arise in the hair removal segment, which will gain $2.42 billion of global annual sales by 2029. The top opportunities in the home-use beauty devices market segmented by technology will arise in the light-emitting diode (LED) segment, which will gain $2.13 billion of global annual sales by 2029. The top opportunities in the home-use beauty devices market segmented by distribution channel will arise in the online channels segment, which will gain $4.19 billion of global annual sales by 2029. The home-use beauty devices market size will gain the most in China at $1.82 billion.

Market-trend-based strategies for the home-use beauty devices market include focus on product innovation such as handheld facial beauty devices to provide consumers with more personalized, effective and convenient skincare solutions that can be easily integrated into their daily routines, focus on adopting strategic investments in brand store to enhance direct consumer engagement, strengthen brand presence and improve customer experience through personalized product offerings and services, focus on developing devices that use advanced technology, such as intense pulsed light (IPL) technology and focus on technological advancement, such as 360° hypoallergenic head technology, to enhance user comfort, ensure skin safety and deliver more precise and effective treatment across all contours of the face and body.

This report describes and explains the home-use beauty devices market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global home-use beauty devices market reached a value of nearly $11.6 billion in 2024, having grown at a compound annual growth rate (CAGR) of 13.79% since 2019. The market is expected to grow from $11.6 billion in 2024 to $19.69 billion in 2029 at a rate of 11.16%. The market is then expected to grow at a CAGR of 10.45% from 2029 and reach $32.36 billion in 2034.

Growth in the historic period resulted from the rising health consciousness, rising awareness of personal grooming and influence of social media and beauty influencers. Factors that negatively affected growth in the historic period were device malfunctions and low adoption rate.

Going forward, growth in e-commerce, increasing skin-related issues, government and regulatory support and increased consumer spending on beauty will drive the growth. Factor that could hinder the growth of the home-use beauty devices market in the future include regulatory challenges and environmental impact.

Player-adopted strategies in the home-use beauty devices market include focus on new product launches for future growth and focus on improving portfolio and strengthening its business through new product launches.

To take advantage of the opportunities, the analyst recommends the home-use beauty devices companies to geopolitical tensions and trade restrictions, government regulations on product safety and claims, import or export policies and tariff structures, impact of interest rates on consumer spending, impact of inflation on manufacturing and retail prices, currency fluctuations and global sourcing costs, post-covid shift toward at-home self-care routines, increased focus on personal hygiene and skin health, social media influence and beauty standards evolution, innovative skincare devices launched in strategic retail partnership, advanced cosmetic device sets new standards in at-home skincare, rising consumer demand for eco-friendly and sustainable products, impact of environmental pollution on skin health and labeling and advertising law enforcement.

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