Environmental Friendly And Sustainable Food Global Market Opportunities And Strategies To 2034

The environmental friendly and sustainable food market is segmented by product type into organic food, plant-based or alternative proteins, sustainable seafood and other products. The organic food market was the largest segment of the environmental friendly and sustainable food market segmented by product type, accounting for 41.63% or $51.69 billion of the total in 2024. Going forward, the plant-based or alternative proteins segment is expected to be the fastest growing segment in the environmental friendly and sustainable food market segmented by product type, at a CAGR of 9.52% during 2024-2029.

The environmental friendly and sustainable food market is segmented by distribution channel into super markets and hyper markets, specialty stores, online retailers, foodservice providers and other channels. The super markets and hyper markets market was the largest segment of the environmental friendly and sustainable food market segmented by distribution channel, accounting for 49.00% or $60.84 billion of the total in 2024. Going forward, the online retailers segment is expected to be the fastest growing segment in the environmental friendly and sustainable food market segmented by distribution channel, at a CAGR of 12.30% during 2024-2029.

The environmental friendly and sustainable food market is segmented by application into 16-34 years old, 35-54 years old and over 55 years old. The 35-54 years old market was the largest segment of the environmental friendly and sustainable food market segmented by application, accounting for 43.44% or $53.94 billion of the total in 2024. Going forward, the 16-34 years old segment is expected to be the fastest growing segment in the environmental friendly and sustainable food market segmented by application, at a CAGR of 7.72% during 2024-2029.

North America was the largest region in the environmental friendly and sustainable food market, accounting for 32.09% or $39.85 billion of the total in 2024. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the environmental friendly and sustainable food market will be Asia Pacific and Western Europe where growth will be at CAGRs of 7.35% and 7.34% respectively. These will be followed by Middle East and Eastern Europe where the markets are expected to grow at CAGRs of 6.97% and 6.64% respectively.

The global environmental friendly and sustainable food market is fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 8.27% of the total market in 2023. Unilever plc was the largest competitor with a 1.86% share of the market, followed by Nestlé SA with 1.49%, Danone SA with 1.34%, Cargill Inc. with 1.15%, Mars Incorporated with 0.56%, REWE Group with 0.54%, General Mills Inc. with 0.48%, Amy's Kitchen Inc with 0.40%, Clif Bar & Company with 0.26% and Patagonia Inc. with 0.19%.

The top opportunities in the environmental friendly and sustainable food markets segmented by product type will arise in the plant-based or alternative proteins segment, which will gain $20.56 billion of global annual sales by 2029. The top opportunities in the environmental friendly and sustainable food markets segmented by distribution channel will arise in the online retailers segment, which will gain $17.7 billion of global annual sales by 2029. The top opportunities in the environmental friendly and sustainable food markets segmented by application will arise in the 16-34 years old segment, which will gain $22.15 billion of global annual sales by 2029. The environmental friendly and sustainable food market size will gain the most in the USA at $11.87 billion.

Market-trend-based strategies for the environmental friendly and sustainable food market include developing regenerative organic certified flavored oatmeal, development of organic drinkable yogurt to provide healthier, natural dairy alternatives, strategic investments to enhance product innovation, innovative plant-based alternatives and developing innovative solutions that prioritize sustainability, ethical sourcing and waste reduction.

This report describes and explains the environmental friendly and sustainable food market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global environmental friendly and sustainable food market reached a value of nearly $124.16 billion in 2024, having grown at a compound annual growth rate (CAGR) of 7.11% since 2019. The market is expected to grow from $124.16 billion in 2024 to $172.84 billion in 2029 at a rate of 6.84%. The market is then expected to grow at a CAGR of 6.43% from 2029 and reach $235.99 billion in 2034.

Growth in the historic period resulted from the growing demand for organic produce, growing public awareness about health and wellness, increasing environmental concerns and increase in plant-based and alternative proteins. Factors that negatively affected growth in the historic period were soil degradation and land scarcity and greenwashing concerns.

Going forward, the rising obesity rates, expansion of the e-commerce industry, influence of social media and influencers and favorable government initiatives will drive the growth. Factor that could hinder the growth of the environmental friendly and sustainable food market in the future include food waste issues and lack of standardized certification.

Player-adopted strategies in the environmental friendly and sustainable food market include focus on expanding its business capabilities through partnership to expand its operational capabilities.

To take advantage of the opportunities, the analyst recommends the environmental friendly and sustainable food market companies to focus on developing regenerative organic certified product lines, focus on expanding organic drinkable yogurt offerings aligned with health and sustainability trends, focus on scaling regional innovation through strategic investment, focus on advancing plant-based alternatives that replicate traditional food experiences, focus on sustainable packaging and production innovation, expand in emerging markets, continue to focus on developed markets, focus on expanding direct-to-consumer and localized retail channels, focus on competitive pricing to drive adoption of sustainable food products, focus on digital-first, values-driven promotion strategy, focus on targeted partnerships and localized storytelling, focus on targeting health-conscious and eco-aware consumers.

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