North America Decaf Coffee Market Forecast to 2031 - Regional Analysis - by Form, Nature, Category, and Distribution Channel

The North America decaf coffee market was valued at 1.22 billion in 2023 and is expected to reach US$ 2.29 billion by 2031; it is estimated to record a CAGR of 8.1% from 2023 to 2031.

Growing Health Awareness Fuels North America Decaf Coffee Market

A growing number of consumers experience side effects such as anxiety, insomnia, and digestive issues due to caffeine intake. The overdose of coffee causes several health effects, such as tremors, nausea, vomiting, abdominal pain, rapid breathing, irregular heart rate, panic attacks, and seizures. In the past few years, key market players have tapped into this challenge by launching varieties of decaffeinated coffee. Decaf coffee offers the flavor and experience of regular coffee with reduced or no caffeine content; hence, it is increasingly becoming a popular choice among health-conscious individuals. Decaf coffee provides an alternative to enjoy coffee without its adverse effects. The overconsumption of caffeine can trigger anxiety and stress. Decaf coffee supports mental well-being by reducing the caffeine load while maintaining the coffee-drinking routine. With the growing emphasis on getting good sleep, decaf coffee has become an alternative solution to coffee to avoid the adverse effects of caffeine on sleep.

Regulatory authorities such as FSSAI, Food Safety and Applied Nutrition (CFSAN), The European Food Safety Authority (EFSA) have highlighted the risk of coffee consumption among pregnant and lactating women, children, adolescents, young adults, and people with underlying heart and other health conditions. As per the research by Zydus Medical College and Hospital, regular caffeine consumption disturbs the parasympathetic system, leading to elevated blood pressure and heart rate. Due to its effect on the autonomic nervous system, regular caffeine consumption can increase the risk of hypertension and other cardiovascular diseases. Thus, the growing health awareness drives the decaf coffee market.

North America Decaf Coffee Market Overview

In North America, consumer preferences record a shift toward healthy food options, which has surged the demand for decaf coffee. Consumers seek premium, organic, and ethically sourced coffee options. Specialty coffee chains and major brands play a significant role in increasing the popularity of decaf coffee among millennials and older adults. As per an article published by Kerry plc in November 2024, in North America, consumers prefer coffee with specific health benefits, prioritizing energy support, immune support, and stress management. Moreover, 39% of young millennials are trying to cope up with stress management with the help of coffee. Coffee makes up 54% of the hot drinks category, making it a major category for innovation in the region. Thus, the booming coffee culture, coupled with a high preference for healthy products, drives the market growth.

North America Decaf Coffee Market Segmentation

The North America decaf coffee market is categorized into form, nature, category, distribution channel, and country.

Based on form, the North America decaf coffee market is categorized into whole bean, ground, and others. The ground segment held the largest market share in 2023.

In terms of nature, the North America decaf coffee market is bifurcated into plain and flavored. The flavored segment held a larger market share in 2023.

By category, the North America decaf coffee market is bifurcated into conventional and organic. The conventional segment held a larger market share in 2023.

Based on distribution channel, the North America decaf coffee market is segmented into supermarkets and hypermarkets, convenience store, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2023.

By country, the North America decaf coffee market is segmented into the US, Canada, and Mexico. The US dominated the North America decaf coffee market share in 2023.

Nestle SA, illycaffè S.p.A, Luigi Lavazza SPA, Kraft Heinz Co, Fresh Roasted Coffee LLC, Lifeboost Coffee LLC, Koffee Kult Corp, JDE Peet’s NV, Reily Foods Co, Snowy Elk Coffee Co, Lucaffe Pty Ltd, Karam Foods Industries Co. L.L.C, J M Smucker Co, Keurig Dr Pepper Inc, Esselon Coffee Roasting Inc, Christopher Bean Coffee Co, Crazy Cups, Caffè Vergnano, Massimo Zanetti Beverage Group, and Don Pablo Coffee are some of the leading companies operating in the North America decaf coffee market.

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