Asia Pacific Frozen Bakery Products Market Forecast to 2031 - Regional Analysis - by Product Type, Category, and Distribution Channel

The Asia Pacific frozen bakery products market was valued at US$ 2.65 billion in 2023 and is expected projected to reach US$ 4.25 billion by 2031; it is estimated to register a CAGR of 6.0% from 2023 to 2031.

Escalating Sales of Frozen Food Via E-Commerce Platforms Boost Asia Pacific Frozen Bakery Products Market

The emergence of e-commerce has transformed the way people shop and purchase food products. Increasing penetration of the Internet and smartphones, growing purchasing power of consumers, rising convenience provided by online retail shopping platforms, and rapid access to emerging technologies are among the key factors bolstering e-commerce.

The online sales of food and beverages were driven significantly during the COVID-19 outbreak due to the shutdown of brick-and-mortar stores and the imposition of several social restrictions by governments. Consumers continue to prefer buying frozen food via online retail channels.

With the rising penetration of e-commerce across the globe, the manufacturers of frozen bakery products are enhancing their online presence by selling products through Amazon, Tesco, Walmart, and other established e-commerce platforms. The growing adoption of e-commerce platforms is eliminating the dependency on offline retail stores. Thus, the increasing sales of frozen food products via e-commerce platforms are expected to provide lucrative opportunities for frozen bakery product manufacturers to reach a wide consumer base during the forecast period.

Asia Pacific Frozen Bakery Products Market Overview

In recent years, consumer demand for frozen food has increased in Asia Pacific. China, India, Japan, and a few countries in Southeast Asia are witnessing a growing demand for frozen bakery products. The expansion of e-commerce platforms and improved cold chain logistics have also made the products widely accessible. In China, the demand for ready-to-eat foods, such as canned foods, frozen and refrigerated foods, and meal kits or prepared dishes, has increased. The government support and funding for the food processing sector and investments in infrastructure play a significant role in driving the market. In India, the government invests in building long-term cold storage and distribution hubs of up to 5,000 MT capacity under the Mission for Integrated Development of Horticulture scheme. It includes credit-linked subsidies, amounting to 35% of the capital cost of the project or 50% in northeast and hilly areas. Thus, the market is expanding rapidly, supported by changing lifestyles, technological advancements, and increased consumer awareness in Asia Pacific.

Asia Pacific Frozen Bakery Products Market Segmentation

The Asia Pacific frozen bakery products market is categorized into product type, category, distribution channel, and country.

Based on product type, the Asia Pacific frozen bakery products market is segmented into breads and rolls, cakes and pastries, biscuits and cookies, and others. The breads and rolls segment held the largest market share in 2023.

In terms of category, the Asia Pacific frozen bakery products market is bifurcated into gluten-free and conventional. The conventional segment held a larger market share in 2023.

By distribution channel, the Asia Pacific frozen bakery products market is categorized into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2023.

By country, the Asia Pacific frozen bakery products market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific frozen bakery products market share in 2023.

Grupo Bimbo SAB de CV, Rhodes International Inc, General Mills Inc, Pepperidge Farm Inc, Bridgford Foods Corp, Conagra Brands Inc, Cole’s Quality Foods Inc, Sara Lee Frozen Bakery LLC, T. Marzetti Company, and The Edwards Baking Company are some of the leading companies operating in the Asia Pacific frozen bakery products market.

Reasons to Buy

• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Asia Pacific frozen bakery products market.
• Highlights key business priorities to assist companies to realign their business strategies.
• The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific frozen bakery products market, thereby allowing players across the value chain to develop effective long-term strategies.
• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
• Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the Asia Pacific frozen bakery products market, as well as those hindering it.
• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.