North America Tortilla Market Forecast to 2031 - Regional Analysis - by Source, Product Type, Category, and Distribution Channel

The North America tortilla market was valued at US$ 20.87 billion in 2023 and is expected to reach US$ 27.67 billion by 2031; it is estimated to register a CAGR of 3.6% from 2023 to 2031.

Surging Clean-Label and Organic Trend Fuel North America Tortilla Market

Consumers across the world pay attention to product labels and ingredients used in processed products such as tortillas, as they are highly concerned about their diet. Organic products are gaining significant popularity owing to their perceived health benefits. They are manufactured using ingredients harvested without genetically modified organisms (GMOs), chemical fertilizers, and pesticides, which increase their appeal among consumers, who are ready to pay higher prices. Moreover, consumers increasingly prefer products free of synthetic flavors, colors, and other food additives. Also, they focus on conscious and holistic consumption and prefer product items made with ethically sourced ingredients.

Consumers' interest in identifying the ingredients on the product packaging has triggered their inclinations toward clean-label products. They are becoming aware of the adverse health impacts associated with consuming various artificial food ingredients, such as colorants, flavors, texturizers, and emulsifiers. An understandable and clear label with thorough ingredient information attracts consumers. Using clean-label ingredients also assists manufacturers in their marketing and branding strategies.

Thus, the rising demand for natural, organic, and clean-label products is expected to introduce new trends into the tortilla market during the forecast period.

North America Tortilla Market Overview

Tortilla is a highly versatile food item that can be used in various dishes such as fajitas, tacos, quesadillas, burritos, and wraps. It is considered a healthier option for bread due to its high starch and lower fat content, and it is typically made from corn flour and wheat flour. Health-conscious customers often prefer tortillas in their diet. Hence, a rise in health-conscious customers in North America propels the demand for tortillas.

The US has significant group of Hispanic/Latino population that are people of Latin American or Spanish origins, including Mexican, Central & South American, Dominican, Puerto Rican, Cuban, and other Indigenous groups. According to the Latino Policy & Politics Institute, in FY2021, the US Latino population reached 62.5 million, which is 19% of the US population. Tortillas are a key ingredient in Mexico's popular traditional dishes such as tacos, burritos, chilaquiles, barbacoa, and quesadillas, which drives its consumption among the Hispanic population. Thus, the rising Hispanic population influences the North American tortilla market growth.

The presence of major local tortilla producers in North America fuels the expansion of the tortilla market in the region. In March 2024, SnackCraft LLC, a subsidiary of Unismack SA, invested US$29.9 million in a facility expansion in Kentwood, Michigan. SnackCraft expanded its manufacturing, warehousing, and distribution space by adding 186,000 square feet to its 311,000-square-feet plant. SnackCraft offers a variety of baked snacks, including crackers, tortilla chips, pellet snacks, and baked extruded snacks.

North America Tortilla Market Segmentation

The North America tortilla Market is categorized into source, product type, category, distribution channel, and country.

Based on source, the North America tortilla market is segmented into wheat, corn, and others. The corn segment held the largest market share in 2023.

By product type, the North America tortilla market is segmented into tortilla chips/tostada chips

taco shells, tortilla wraps, and others. The tortilla chips/tostada chips segment held the largest market share in 2023. The tortilla chips/tostada chips segment is further sub segmented into corn chips and other chips.

Based on category, the North America tortilla market is bifurcated into organic and conventional. The conventional segment held a larger market share in 2023.

Based on distribution channel, the North America tortilla market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2023.

By country, the North America tortilla market is segmented into the US, Canada, and Mexico. The US dominated the North America tortilla market share in 2023.

GRUMA SAB de CV; PepsiCo Inc; La Tortilla Factory Inc; Aranda’s Tortilla Co Inc; Paulig Ltd; Intersnack Group GmbH & Co KG; General Mills Inc; Conagra Brands Inc; Goya Foods Inc; Greendot Health Foods Pvt. Ltd.; Fresca Mexican Foods; Mi Rancho; Leighton Foods AS; and The Hain Celestial Group Inc are some of the leading companies operating in the North America tortilla market.

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