Returning to office work has renewed demand for quick wash laundry solutions due to time-constrained consumers, especially dual-income families. Current quick wash options often lead to dissatisfaction due to misuse and unsuitable detergents. This highlights the urgent need for specialized quick wash solutions and harmonized partnerships between appliance and detergent brands. Innovations like AI-enabled "mixing-in-the-moment" (MITM) are key, optimizing detergent delivery for superior results.
Key Findings
The return to office work and increasingly busy lives revive quick wash
With the global return to office work and increasingly busy lifestyles, consumers are once again severely time-constrained, turning quick wash into an urgent priority. The demand stems from the need to fit laundry into shrinking windows for in-home task management. Dual-income households with children are the most affected by this.
An existing performance gap leads to consumer dissatisfaction
Time-strapped consumers often misuse quick wash, leading to dissatisfaction. Standard detergents can leave residue and fail to eliminate odours. This clearly highlights the urgent need for better, specialised quick wash solutions, a demand reflected in recent product innovations that are so far aiming at solving quick wash in isolation.
Cross-industry partnership will create better quick wash results
There are limitations to trying to solve quick wash in isolation, emphasising the critical need for harmonised partnerships between appliance brands, who provide the mechanical action, and detergent brands, who must formulate fast-acting, low-temperature solutions to prevent residue and machine damage, and ensure sufficient hygiene and stain removal in short cycles.
Smart AI-controlled mission sensing is a performance booster
Beyond basic auto-dosing, AI-enabled "mixing-in-the-moment" (MITM) is revolutionising laundry by leveraging smart sensors to precisely tailor detergent blends for each wash, leading to superior performance and efficiency. This shift hands control to AI, ensuring ingredients activate perfectly when needed, signalling a significant evolution in consumable delivery and effectiveness.
Technological advancement blurs lines between industries
While partnership constitutes a key component in managing consumer dissatisfaction and driving quick wash, both appliance and detergent brands are crossing into each other's territory to enhance user value and product performance. Some view this as a collaborative effort, while others see it as a prime opportunity to boost consumer resonance and increase profits.
The Resurgence of Quick Wash: Innovating for a Time-Poor World global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Samsung
- Persil
- P&G
- Haier
- Henkel
- Bosch
