Pet Obesity Care - Global Strategic Business Report

The global market for Pet Obesity Care was valued at US$1.0 Trillion in 2024 and is projected to reach US$1.4 Trillion by 2030, growing at a CAGR of 5.5% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Pet Obesity Care market.

Global Pet Obesity Care Market - Key Trends & Drivers Summarized

Why Is Pet Obesity a Growing Epidemic in Companion Animal Health?

Pet obesity is fast emerging as a critical health crisis in veterinary care, with more than half of dogs and cats in developed nations classified as overweight or obese. The epidemic is fueled by a combination of overfeeding, sedentary indoor lifestyles, caloric-rich treats, and a lack of structured exercise, particularly in urbanized households. This mirrors the obesity trends in human populations and is compounded by owners’ misperception of ideal body weight, resulting in delayed intervention.

Obesity in pets is closely linked to serious comorbidities, including osteoarthritis, diabetes mellitus, cardiovascular disease, hepatic lipidosis, and reduced life expectancy. As veterinary medicine evolves toward preventive health management, obesity control has become a high-priority focus. Veterinary practitioners now consider body condition scoring (BCS), weight-tracking tools, and nutritional counseling as essential elements of routine wellness care.

The surge in demand for obesity-specific dietary formulations, activity-monitoring devices, and therapeutic exercise plans highlights a paradigm shift in how pet obesity is approached-from reactive to preventive care. Companion animal nutrition companies, pet-tech developers, and wellness-focused vet practices are converging to address the multifaceted nature of the issue, leading to a thriving ecosystem of products and services focused on weight management.

How Are Therapeutic Diets and Behavior-Based Interventions Addressing the Problem?

Veterinary-prescribed weight management diets form the backbone of obesity care, designed to provide satiety with reduced caloric density while maintaining essential nutrient balance. These diets often include high-protein, high-fiber formulations and may incorporate L-carnitine and omega-3 fatty acids to support fat metabolism. Leading pet food companies have introduced breed-specific, age-specific, and even activity-level-specific meal plans to better tailor caloric control.

Behavioral interventions are becoming equally important in curbing pet obesity. Structured feeding regimens, portion-controlled dispensing, and slow-feeder bowls are being adopted to prevent overeating and binge behavior. Owners are now educated on interpreting pet hunger cues, using food puzzles and interactive toys for mental stimulation, and managing treat frequency through substitution with low-calorie alternatives.

Veterinarians are implementing behavior-modification programs that include owner compliance monitoring, weight tracking apps, and scheduled weight checks. Mobile apps and wearable collars are helping to gamify weight loss with daily movement goals and calorie calculators. Some vet chains now offer “weight loss clinics” where pets are monitored intensively through structured programs combining diet, exercise, and therapeutic counseling.

Which Products, Services, and Markets Are Shaping the Pet Obesity Economy?

The pet obesity care market spans four primary categories: therapeutic weight-loss diets, activity monitoring devices, fitness-focused pet services, and veterinary wellness programs. Among these, therapeutic diets hold the largest market share, with both prescription and over-the-counter products offered by companies like Hill’s, Royal Canin, and Purina. Activity trackers and smart feeders are gaining popularity, especially among tech-savvy pet parents who want quantifiable control over their pets’ routines.

Veterinary clinics and wellness centers are becoming proactive in offering personalized obesity care programs, supported by digital record-keeping, nutritional guidance, and follow-up plans. Some pet insurance providers are offering discounts or premium rebates to owners who enroll their pets in structured weight-management programs or demonstrate improved health metrics over time. Pet spas, daycare centers, and dog parks are introducing fitness regimens such as underwater treadmills, guided walks, and agility circuits to promote active lifestyles.

North America leads the global market due to high pet obesity prevalence and robust spending on pet wellness. Europe follows with a strong emphasis on preventive veterinary care, especially in countries like Germany, the UK, and the Netherlands. The Asia-Pacific region is witnessing increasing concern around pet obesity in urban Japan, South Korea, and emerging Indian metro cities. These regions are beginning to see demand for diet formulations, structured vet programs, and pet-tech-based fitness monitoring.

What Is Driving Growth in the Global Pet Obesity Care Market?

The growth in the global pet obesity care market is driven by rising awareness of pet health issues, increasing pet ownership in sedentary urban environments, and the development of specialized veterinary weight management solutions. As pet owners begin to view obesity not as a cosmetic issue but as a medical concern, demand for science-backed nutrition, exercise tools, and veterinary support is accelerating.

Manufacturers are innovating with satiety-enhancing formulas, AI-powered feeding devices, and wearable health monitors that provide real-time data on pet activity levels. The convergence of diagnostics, diet, and digital tracking is enabling holistic obesity management, supported by new service models such as telehealth consultations, virtual wellness programs, and data-driven vet guidance.

Regulatory backing, insurance incentives, and partnerships between veterinary associations and pet food companies are reinforcing standard-of-care protocols for obesity. As awareness, accountability, and tools improve, the pet obesity care market is expected to grow rapidly, becoming an integral part of the global companion animal health economy.

Scope of the Report

The report analyzes the Pet Obesity Care market, presented in terms of market value (USD). The analysis covers the key segments and geographic regions outlined below:

• Segments: Product (Food Supplements, Drugs); Pet Type (Dogs, Cats); Distribution Channel (Online Distribution Channel, Pet Specialty Stores, Other Distribution Channels).
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Food Supplements segment, which is expected to reach US$786.1 Billion by 2030 with a CAGR of a 4.4%. The Drugs segment is also set to grow at 7.1% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $274.0 Billion in 2024, and China, forecasted to grow at an impressive 8.6% CAGR to reach $276.6 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Pet Obesity Care Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Pet Obesity Care Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Pet Obesity Care Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as ACANA Hungary Ltd., Canidae, Inc., Ceva Santé Animale, Dechra Pharmaceuticals plc, Delicate Care Ltd. and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 44 companies featured in this Pet Obesity Care market report include:

• ACANA Hungary Ltd.
• Canidae, Inc.
• Ceva Santé Animale
• Dechra Pharmaceuticals plc
• Delicate Care Ltd.
• Drools Pet Food Pvt. Ltd.
• Elanco Animal Health Incorporated
• FARMINA Pet Foods Holding B.V.
• Hill’s Pet Nutrition, Inc.
• Mars, Incorporated (Mars Petcare)
• Merrick Pet Care Inc.
• Natural Balance Pet Foods Inc.
• Neogen Corporation
• Nestlé S.A. (Purina / Nestlé Health)
• NOW Foods (Pet supplements)
• Rolf C. Hagen, Inc.
• Royal Canin SAS
• VioVet Ltd (Pinnacle Pet Group)
• Virbac S.A.
• Vivaldis Health & Foods Pvt. Ltd. (Sun)

This edition integrates the latest global trade and economic shifts into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes historical analysis from 2015 to 2023.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025 (E), competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.