Pet GPS Trackers - Global Strategic Business Report

The global market for Pet GPS Trackers was valued at US$2.2 Billion in 2024 and is projected to reach US$4.5 Billion by 2030, growing at a CAGR of 12.4% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Pet GPS Trackers market.

Global Pet GPS Trackers Market - Key Trends & Drivers Summarized

Why Is the Pet GPS Tracking Market Witnessing a Surge in Demand Across Pet-First Economies?

The market for pet GPS trackers is undergoing rapid expansion as pet owners increasingly adopt smart tracking technologies to monitor their pets’ location, movement, and safety in real-time. This surge is fueled by rising pet ownership, increasing cases of pet loss or theft, and growing consumer willingness to invest in pet-focused connected devices. Urban pet parents, especially in regions with high off-leash activity and outdoor engagement, are driving demand for wearables that provide peace of mind through geofencing, instant alerts, and route history tracking.

These devices typically integrate GPS, cellular, and Bluetooth technologies, enabling real-time tracking through mobile applications. Many solutions also support advanced functionalities such as fitness tracking, temperature alerts, and even AI-driven behavioral analytics. The demand for these multifunctional devices is highest among dog owners, particularly those who travel frequently or reside in suburban or rural regions. Cat owners are also increasingly adopting smaller and lightweight GPS trackers, particularly indoor-outdoor hybrid variants.

The post-pandemic pet ownership boom, alongside the increasing rate of pet humanization, is contributing to this growth. Owners now view pets as family members, justifying higher spending on their safety and well-being. The shift from traditional ID tags and microchips to actively connected GPS devices reflects a broader trend toward smart pet care ecosystems, where tracking, monitoring, and health management converge through app-based platforms.

How Are Technological Advancements Reshaping the Pet GPS Tracker Landscape?

Technology innovation is central to the growth of the pet GPS tracker market. The latest trackers combine cellular (LTE-M or NB-IoT), satellite, and low-energy wireless protocols to achieve greater accuracy, battery efficiency, and coverage. Manufacturers are increasingly integrating these modules into compact, waterproof, and rugged enclosures, making devices suitable for all pet sizes and outdoor conditions.

Battery life, historically a major limitation, has significantly improved with power-efficient chips and optimized GPS pinging intervals. New-generation devices can now last from several days to weeks on a single charge. AI-powered tracking algorithms are also being introduced, offering predictive alerts based on pet behavior, movement anomalies, or known escape patterns. Cloud-based data syncing and real-time location history further enhance the device’s utility for long-term monitoring.

Integration with wearable pet health ecosystems is another transformative development. Some trackers now include accelerometers and gyroscopes to monitor activity levels, rest cycles, and even stress indicators. APIs allow third-party apps or vet care platforms to sync with tracking data, enabling broader pet wellness insights. Additionally, in-built LED lights, remote sound alerts, and two-way audio features are being offered as value-added functionalities to enhance visibility and control.

Which Distribution Channels and Geographies Are Driving Market Penetration?

E-commerce is the dominant distribution channel for pet GPS trackers, supported by a strong presence of brands on platforms such as Amazon, Chewy, Flipkart, and JD.com. D2C (direct-to-consumer) strategies through brand-owned websites have also become prominent, especially as companies bundle hardware with subscription-based tracking plans. Subscription services that offer cellular connectivity, cloud storage, and 24/7 pet loss assistance have become a reliable revenue stream, ensuring post-sale engagement.

Retail partnerships with pet store chains, vet clinics, and pet insurance providers are expanding physical availability and enhancing trust. Pet insurance companies, in particular, are promoting GPS trackers as part of safety add-ons or discount schemes to reduce pet loss claims. Some veterinary clinics are incorporating trackers into post-surgical recovery packages to monitor pet movement and recovery patterns.

Regionally, North America leads the global market, driven by high pet spending and advanced cellular network coverage. Europe follows closely, with Germany, France, and the UK seeing strong growth in both dog and cat tracker adoption. Asia-Pacific is emerging as a significant growth zone, particularly in Japan, South Korea, and urban China, where pet-tech startups are targeting tech-savvy millennials. Latin America and the Middle East, though still nascent, are experiencing early adoption in affluent pet-owning households.

What Is Driving Growth in the Global Pet GPS Trackers Market?

The growth in the global pet GPS trackers market is driven by increasing pet humanization, rising pet ownership in urban and suburban areas, and the convergence of wearable and IoT technology in the pet care industry. As safety, health, and convenience converge in consumer expectations, smart GPS trackers are evolving from niche accessories to mainstream pet essentials.

Key drivers include the growing concern over pet loss, enhanced coverage and connectivity through IoT cellular networks, and increasing demand for integrated pet management apps. Subscription models are reinforcing product stickiness while enabling companies to offer affordable entry pricing. Simultaneously, the growing ecosystem of smart pet homes, connected collars, and veterinary telemonitoring is fueling demand for interoperable GPS devices.

With continual innovations in battery technology, miniaturization, AI-based behavior analytics, and mobile connectivity, the market is poised for sustained growth. As pet owners prioritize proactive safety and health tracking, GPS trackers will continue to expand their role as intelligent, multipurpose tools in the evolving smart pet care environment.

Scope of the Report

The report analyzes the Pet GPS Trackers market, presented in terms of market value (USD). The analysis covers the key segments and geographic regions outlined below:

• Segments: Offering (Software Offering, Hardware Offering); Technology (RFID Technology, Sensors Technology, Global Positioning System Technology); Type (Waterproof Trackers, Non-Waterproof Trackers); Application (Identification & Tracking Application, Safety & Security Application, Behavior Monitoring & Control Application, Medical Diagnosis & Treatment Application, Facilitation Application).
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Software Offering segment, which is expected to reach US$2.8 Billion by 2030 with a CAGR of a 10.8%. The Hardware Offering segment is also set to grow at 15.4% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $607.9 Million in 2024, and China, forecasted to grow at an impressive 16.4% CAGR to reach $931.6 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Pet GPS Trackers Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Pet GPS Trackers Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Pet GPS Trackers Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Apple AirTag, Beardpet, Cube (formerly Cube Tracker), Dogtra, Fi Smart Collar and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 34 companies featured in this Pet GPS Trackers market report include:

• Apple AirTag
• Beardpet
• Cube (formerly Cube Tracker)
• Dogtra
• Fi Smart Collar
• Findster Duo
• FitBark
• Garmin
• Gibi
• Invoxia
• Jiobit
• K9 Electronics
• Kippy Pet Tracker
• Link AKC
• Loc8tor
• Pawfit
• Pawscout
• Petcube
• Petfon
• Petkey

This edition integrates the latest global trade and economic shifts into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes historical analysis from 2015 to 2023.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025 (E), competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.