DIY Home Décor - Global Strategic Business Report

The global market for DIY Home Décor was valued at US$282.6 Billion in 2024 and is projected to reach US$352.5 Billion by 2030, growing at a CAGR of 3.7% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the DIY Home Décor market.

Global DIY Home Décor Market - Key Trends & Drivers Summarized

Why Is DIY Home Décor Capturing the Attention of Modern Consumers?

DIY home décor has gained popularity as consumers seek affordable, personalized ways to enhance living spaces. It allows individuals to creatively transform their environments using self-directed design approaches and materials readily available through retail or digital platforms. With growing interest in self-expression and home aesthetics, DIY décor offers both a creative outlet and a sense of accomplishment, while avoiding the expense of professional services.

Projects range from furniture painting, wall art, and lighting customization to upcycled décor and seasonal crafts. The flexibility and variety in project types allow participation across different skill levels, making it accessible to broader age groups and demographics. Social media platforms have also played a significant role in popularizing DIY trends, offering inspiration and step-by-step tutorials that encourage experimentation and sharing.

How Are Digital Platforms and Retail Channels Supporting Market Growth?

Online marketplaces and specialized retailers now offer comprehensive DIY kits, tools, and curated material bundles. These pre-packaged solutions are designed to simplify the process for consumers, making it easier to execute projects without extensive planning or sourcing. Retailers are also using in-store workshops, product demonstrations, and mobile apps to engage customers and drive product discovery.

Digital influencers and content creators contribute to trend formation by showcasing budget-friendly makeovers, small-space improvements, and holiday décor ideas. Online video platforms and craft-focused communities serve as educational hubs where users learn new skills and connect with others who share similar interests. The convergence of e-commerce and content delivery is creating an interactive ecosystem where DIY décor is continuously fueled by visual inspiration and on-demand access to materials.

Which Consumer Segments and Preferences Are Shaping DIY Product Demand?

Younger homeowners and renters are driving adoption of DIY home décor, especially those living in urban apartments or starter homes where customization is both limited and desired. This group prioritizes functionality and space-saving design, often favoring modular shelving, compact furniture hacks, and decorative storage solutions. Meanwhile, families with children tend to explore DIY décor as a shared activity that combines creativity and bonding.

Eco-conscious consumers are contributing to demand for recycled, biodegradable, and upcycled material options. There is growing interest in DIY projects that emphasize minimalism, sustainability, and cultural themes. As lifestyles become more home-centered due to hybrid work and wellness trends, consumers are investing more time in creating spaces that reflect comfort, identity, and practicality.

What Is Driving Growth in the DIY Home Décor Market?

Growth in the DIY home décor market is driven by several factors related to consumer lifestyle shifts, digital content availability, and evolving retail strategies. Increased time spent at home and the desire for personalization are motivating consumers to take an active role in home improvement. The rise of visual platforms and short-form tutorials is lowering barriers to entry by simplifying complex projects into achievable steps.

Product innovation in ready-to-use kits, multi-purpose tools, and user-friendly materials is expanding project possibilities and boosting accessibility. Retail integration of e-commerce, community content, and DIY-friendly packaging is supporting market expansion. Additionally, growing interest in cost-saving, sustainability, and creative self-expression is reinforcing the appeal of DIY décor across a wide range of consumer demographics.

Scope of the Report

The report analyzes the DIY Home Décor market, presented in terms of market value (USD). The analysis covers the key segments and geographic regions outlined below:

• Segments: Product Type (DIY Home Décor Furniture, DIY Home Décor Textile, DIY Home Floor Décor Covering, DIY Home Décor Lightning); Distribution Channel (Supermarkets / Hypermarkets, Specialty Stores, Online Distribution Channel, Other Distribution Channels).
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the DIY Home Décor Furniture segment, which is expected to reach US$147.5 Billion by 2030 with a CAGR of a 4.8%. The DIY Home Décor Textile segment is also set to grow at 3.0% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $77.0 Billion in 2024, and China, forecasted to grow at an impressive 7.1% CAGR to reach $71.7 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global DIY Home Décor Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global DIY Home Décor Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global DIY Home Décor Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Ashley Furniture Industries Inc., Bauhaus AG, Bed Bath & Beyond, Diptyque, Duresta Upholstery Limited and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 36 companies featured in this DIY Home Décor market report include:

• Ashley Furniture Industries Inc.
• Bauhaus AG
• Bed Bath & Beyond
• Diptyque
• Duresta Upholstery Limited
• Etsy Inc.
• Forbo Holding AG
• H&M Home
• Hobbycraft
• Hornbach Baumarkt AG
• IKEA
• Kirkland's Inc.
• Lowe's Companies, Inc.
• OBI (OBI Bau- und Heimwerkermärkte)
• Pepperfry
• Scentsy
• The Home Depot
• Urban Outfitters, Inc. (home décor)
• Wayfair Inc.
• West Elm (Williams-Sonoma, Inc.)
• Zara Home

This edition integrates the latest global trade and economic shifts into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes historical analysis from 2015 to 2023.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025 (E), competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.