Media and Entertainment - Global Strategic Business Report

The global market for Media and Entertainment was valued at US$29.1 Billion in 2024 and is projected to reach US$40.7 Billion by 2030, growing at a CAGR of 5.8% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Media and Entertainment market.

Global Media And Entertainment Market - Key Trends & Drivers Summarized

How Are Digital Platforms Reshaping the Structure of the Media and Entertainment Industry?

The global media and entertainment market has entered a transformative phase marked by rapid digitalization, shifting consumer preferences, and the convergence of content, technology, and distribution. Traditional linear models-such as terrestrial TV, print media, and physical film distribution-are being rapidly supplanted by over-the-top (OTT) streaming services, social media platforms, and digital publishing formats. Consumers now expect on-demand, multi-device, and hyper-personalized access to content, leading to a reshaping of value chains and monetization strategies.

Streaming platforms like Netflix, Disney+, Amazon Prime Video, and regional OTT players are capturing an increasing share of global content consumption. The proliferation of subscription-based, freemium, and ad-supported models has enabled deeper segmentation and international expansion. Content creators and rights holders are bypassing traditional broadcasters in favor of direct-to-consumer digital channels, leading to the rise of creator economy platforms such as YouTube, TikTok, and Patreon. The pandemic accelerated this shift, as cinemas, live events, and production studios faced restrictions, resulting in increased viewership on digital platforms and hybrid release strategies.

Which Technologies Are Driving Disruption and Innovation in Media Production and Distribution?

Advanced technologies are fundamentally altering how media content is created, edited, distributed, and monetized. Artificial intelligence (AI) is enabling automated editing, voice synthesis, dubbing, recommendation engines, and targeted advertising. Virtual production using LED volumes, real-time rendering, and 3D scanning is redefining film and TV shooting workflows, reducing cost, and enabling immersive storytelling. Augmented reality (AR) and virtual reality (VR) are opening new frontiers in live events, gaming, and experiential content consumption.

Blockchain technology is being explored for transparent royalty distribution, intellectual property protection, and decentralized content monetization via NFTs (non-fungible tokens). Cloud-based media asset management and post-production tools are enabling remote collaboration across geographies. The emergence of generative AI in content creation, particularly in visual design, script writing, and dubbing, is further accelerating content scalability and personalization at lower production costs.

On the distribution side, 5G rollouts are enhancing content delivery speeds, supporting high-quality mobile streaming and real-time gaming. Edge computing is enabling faster content rendering and reduced latency, especially for multiplayer cloud gaming and live sports streaming. Data analytics, sentiment mining, and social listening are being used to tailor content to audience preferences and predict market trends in real time, significantly influencing commissioning and greenlighting decisions.

Which Content Genres, Business Models, and Regional Markets Are Fueling Growth?

Content genres such as regional-language content, true crime, short-form video, anime, K-dramas, and esports are gaining massive traction across global platforms. Internationalization of content-through dubbing, subtitling, and localization-is broadening access and expanding addressable audiences beyond domestic borders. Studios are investing heavily in high-production-value series, documentaries, and franchise universes to build subscriber loyalty and sustain binge-viewing behavior.

Business models are also diversifying beyond ad revenue and subscriptions. Hybrid monetization-combining transactional video on demand (TVOD), pay-per-view, merchandise sales, live event tickets, and brand sponsorships-is expanding the revenue pool. Esports and game streaming platforms are monetizing via fan tipping, battle passes, influencer collaborations, and premium content tiers. The podcasting sector is maturing, with advertising revenues growing alongside investments in original content and distribution partnerships.

Geographically, North America remains the leading media market due to high ARPU, mature OTT infrastructure, and content exports. However, Asia-Pacific is experiencing the fastest growth, particularly in India, Indonesia, South Korea, and China, where mobile-first consumption and regional content are driving adoption. Europe is witnessing regulatory shifts around content quotas, data protection, and platform accountability. Latin America and Africa are witnessing rapid mobile content growth, supported by affordable internet and increasing smartphone penetration.

What Is Fueling Growth in the Media and Entertainment Market Globally?

The growth in the global media and entertainment market is driven by several factors, including increased digital consumption, the proliferation of smart devices, global content diversification, and evolving monetization models. As consumer behavior shifts from passive viewership to interactive, personalized, and platform-agnostic engagement, content producers and distributors are recalibrating their strategies to capture audience loyalty and maximize lifetime value.

Rapid internet penetration, affordable mobile data, and the emergence of Gen Z and Alpha audiences-who prioritize immersive, social, and participatory content-are creating demand for new content formats. Gamification, virtual influencers, and fan economies are becoming core to digital entertainment strategies. The expansion of 5G and fiber networks is unlocking ultra-HD content delivery, cloud gaming, and real-time collaboration.

The increasing role of data analytics in content personalization, predictive production planning, and performance measurement is improving operational efficiency. Additionally, public and private investments in content hubs, creative infrastructure, and skills training are supporting industry growth across developed and emerging economies. With content consumption becoming an integral part of daily life across demographics, the media and entertainment industry is poised for continued expansion, fueled by a convergence of cultural, technological, and economic forces.

Scope of the Report

The report analyzes the Media and Entertainment market, presented in terms of market value (USD). The analysis covers the key segments and geographic regions outlined below:

• Segments: Print Media (Newspaper Print Media, Magazines Print Media, Billboard Print Media, Banner, Leaflets & Flyers Print Media, Other Print Medias); Digital Media (Television Digital Media, Music & Radio Digital Media, Electronic Signage Digital Media, Mobile Advertising Digital Media, Podcasts Digital Media, Other Digital Medias); Streaming Media (OTT Streaming Media, Live Streaming Media).
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Newspaper Print Media segment, which is expected to reach US$11.0 Billion by 2030 with a CAGR of a 4.9%. The Magazines Print Media segment is also set to grow at 4.5% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $7.9 Billion in 2024, and China, forecasted to grow at an impressive 8.9% CAGR to reach $8.2 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Media and Entertainment Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Media and Entertainment Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Media and Entertainment Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Amazon Studios, Apple Inc., Bertelsmann, Comcast Corporation, CJ ENM and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 42 companies featured in this Media and Entertainment market report include:

• Amazon Studios
• Apple Inc.
• Bertelsmann
• Comcast Corporation
• CJ ENM
• Discovery, Inc. (Warner Bros. Discovery)
• Grupo Globo
• iQIYI
• ITV plc
• Netflix, Inc.
• News Corporation
• Paramount Global (formerly ViacomCBS)
• RELX Group
• Sony Group Corporation
• Tencent Holdings Ltd.
• The Walt Disney Company
• Universal Music Group
• Vivendi
• Warner Music Group
• Zee Entertainment Enterprises Ltd

This edition integrates the latest global trade and economic shifts into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes historical analysis from 2015 to 2023.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025 (E), competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.