India Hair Oil Market Growth & Trends
The India hair oil market size is expected to reach USD 2.37 billion by 2030 and is projected to grow at a CAGR of 5.1% from 2025 to 2030. The market for hair oil in India is witnessing remarkable expansion, driven by a revitalized interest in traditional wellness practices, greater health awareness, and a growing inclination towards natural and organic products. Increasingly, consumers are opting for Ayurvedic and herbal remedies that originate from India, in search of effective yet chemical-free solutions for their daily hair care routines. This trend is particularly prominent in urban areas and tier-2 cities, where the recognition of harmful ingredients in mainstream products has led to a shift toward cleaner alternatives.
The Indian hair oil market is experiencing growth due to combining traditional Ayurvedic ingredients such as amla, bhringraj, coconut, and almond oils with contemporary formulations. Consumers are increasingly aware of ingredients and are leaning towards products that offer comprehensive hair health benefits, which include minimizing hair fall, enhancing scalp nourishment, and alleviating stress.
Urban shoppers, particularly those from the millennial and Gen Z demographics, favor lightweight, non-greasy, multi-functional oils instead of conventional heavy oils. In addition, there is a rising interest in products free from chemicals, cruelty-free, and sourced sustainably. Expanding e-commerce and the omnichannel retail approach allow even established brands to innovate and rebrand to maintain their competitiveness. Hair oils are increasingly promoted as lifestyle items rather than merely grooming necessities.
India Hair Oil Market Report Highlights
- Amla hair oil is expected to showcase strong growth from 2025 to 2030. The increasing health awareness and desire for natural, chemical-free personal care items have elevated amla oil, an ingredient steeped in Ayurvedic history, as a reliable remedy for hair loss, early greying, and scalp care. This transition is additionally reinforced by the rising consumer confidence in traditional formulas as skepticism towards synthetic ingredients grows.
- Synthetic hair oil represented a significant revenue share in 2024, driven by its affordability, accessibility in the mass market, and strong brand presence in urban and rural areas. This growth is primarily due to its cost-effectiveness and widespread availability, making it a favored option for consumers who prioritize price. Synthetic formulations, which typically consist of mineral oils combined with fragrances and other additives, provide perceived advantages such as a non-greasy texture, simple application, and an extended shelf life, appealing to consumers looking for convenient and easy-to-use hair care products.
- Sales through online retail is projected to grow at a robust CAGR in India hair oil market from 2025 to 2030, consumers can explore a diverse selection of hair oils through online shopping, enabling them to compare prices, read customer feedback, and obtain professional guidance without the stress of in-store pressure. In addition, the growth of shopping via mobile devices, promotions and discounts available on e-commerce sites, and quick delivery services have made online retail a more appealing option for those looking for convenience and value.
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This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. India Hair Oil Market: Industry Outlook
Chapter 4. India Hair Oil Market: Consumer Behavior Analysis
Chapter 5. India Hair Oil Market: Product Analysis & Estimates
Chapter 6. India Hair Oil Market: Type Analysis & Estimates
Chapter 7. India Hair Oil Market: Distribution Channel Analysis & Estimates
Chapter 8. India Hair Oil Market: Competitive Landscape
List of Tables
List of Figures
Companies Mentioned
- Marico Ltd
- Dabour India Ltd
- Patanjali Ayurved Limited
- Bajaj Consumer Care Limited
- The Himalaya Wellness Company
- Unilever PLC
- Emami Group
- Khadi Natural
- Mamaearth
- WOW Skin Sciences
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 90 |
| Published | June 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 1.76 Billion |
| Forecasted Market Value ( USD | $ 2.37 Billion |
| Compound Annual Growth Rate | 5.1% |
| Regions Covered | India |
| No. of Companies Mentioned | 10 |
