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U.S. Veterinary Dental Health Market Size, Share & Trends Analysis Report By Animal Type (Large Animals, Small Animals), By Type (Products, Services), By Indication, By Distribution Channel, And Segment Forecasts, 2025 - 2030

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  • 150 Pages
  • June 2025
  • Region: United States
  • Grand View Research
  • ID: 6111274
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U.S. Veterinary Dental Health Market Trends

The U.S. veterinary dental health market size was estimated at USD 2.92 billion in 2024 and is expected to grow at a CAGR of 6.20% from 2025 to 2030. The market is expanding due to rising awareness of hidden oral diseases in pets, increased emphasis on pain and stress management during dental procedures, improved client education and communication, growing adoption of evidence-based guidelines like the AAHA Dental Care Guidelines, and expanded availability of dental diagnostic tools and equipment. These factors are encouraging routine dental check-ups and treatments, leading to higher service uptake across general and specialty veterinary practices.

Oral disease remains the most commonly diagnosed health issue in adult dogs and cats in the United States, yet pet owners often overlook it. While routine dental care is widely recognized as vital to human health, many companion animals receive little to no dental attention. It is estimated that over 80% of dogs and 70% of cats develop some form of dental disease by the age of three, highlighting a critical gap in preventive care.

Common conditions include dental caries, tooth fractures, oral tumors, and feline-specific issues like tooth resorptive lesions and gingivostomatitis. However, periodontal disease is by far the most prevalent. If left untreated, this chronic and progressive condition can lead to pain, tooth loss, systemic infections, and damage to internal organs. As awareness grows, veterinary dentistry in the U.S. is rapidly evolving to meet demand. Pet owners are increasingly recognizing that oral care is not just cosmetic but an essential part of overall pet health. Poor dental hygiene can result in significant discomfort, reduced quality of life, and increased risk of heart, liver, and kidney complications.

Veterinary dentistry now emphasizes both treatment and prevention. Professional dental cleanings under anesthesia, combined with dental radiography, allow veterinarians to detect and address hidden problems such as root abscesses, bone loss, and fractures. At-home dental care, while important, is often insufficient for reaching below the gumline where the most serious issues begin. Technological advancements have further enhanced care quality. Digital dental radiography offers precise diagnostic imaging, while laser dentistry is gaining popularity for procedures like gingival contouring, tumor removal, and minimally invasive periodontal treatments. These innovations improve clinical outcomes, reduce discomfort, and shorten recovery times.

U.S. Veterinary Dental Health Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, the analyst has segmented the U.S. veterinary dental health market report based on type, animal type, indication, and distribution channel:

Animal Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Large Animals
  • Small Animals
  • Dogs
  • Cats
  • Others

Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Products
  • Oral Care Products
  • Tooth Pastes & Brushes
  • Oral Care Solutions
  • Dental Treats
  • Dental Chews
  • Dental Powder
  • Others
  • Medicines
  • Equipment
  • Services
  • Diagnosis
  • Treatment
  • Dental Cleaning
  • Surgery
  • Root Canal Therapy
  • Others

Indication Outlook (Revenue, USD Million, 2018 - 2030)

  • Gum Diseases
  • Endodontic Diseases
  • Dental Calculus
  • Oral Tumor
  • Others

Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Veterinary Hospitals & Clinics
  • Retail Pharmacies
  • E-commerce
  • Others

Why should you buy this report?

  • Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players worldwide.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listing for you to stay ahead of the curve
  • COVID-19's impact and how to sustain in these fast-evolving markets

This product will be delivered within 2 business days.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.1.1. Regional Scope
1.1.2. Estimates and Forecast Timeline
1.2. Market Definitions
1.3. Research Methodology
1.4. Information Procurement
1.4.1. Purchased Database
1.4.2. Internal Database
1.5. Market Formulation & Validation
1.6. Model Details
1.6.1. Commodity flow analysis
1.6.2. Global Market: CAGR Calculation
1.7. Research Scope and Assumptions
1.7.1. List of Secondary Sources
1.7.2. List of Primary Sources
1.7.3. Objectives
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. U.S. Veterinary Dental Health Market Variables, Trends, & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related/Ancillary Market Outlook
3.2. Market Dynamics
3.2.1. Market Drivers Analysis
3.2.1.1. Rising Prevalence of Pet Dental Diseases
3.2.1.2. Growing Pet Population & Adoption
3.2.1.3. Increasing Adoption of Pet Insurance
3.2.1.4. Growing Awareness of Veterinary Dental Care
3.2.2. Market Restraints Analysis
3.2.2.1. High Cost of Diagnosis & Treatment
3.2.2.2. Lack of Veterinary Dentistry in Underdeveloped/Developing Countries
3.2.3. Market Opportunity Analysis
3.2.4. Market Challenges Analysis
3.3. U.S. Veterinary Dental Health Market Analysis Tools
3.3.1. Porter’s Analysis
3.3.1.1. Bargaining power of the suppliers
3.3.1.2. Bargaining power of the buyers
3.3.1.3. Threats of substitution
3.3.1.4. Threats from new entrants
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Economic and Social Landscape
3.3.2.3. Technological landscape
3.3.2.4. Environmental Landscape
3.3.2.5. Legal landscape
3.4. Estimated Animal Population by Key Species & Key Countries (2018-2024)
3.5. U.S. Pet Owner Demographics, 2023 & 2024
3.6. Prevalence of Oral Diseases in Animals
3.7. Product Price Analysis
3.8. Consumer Preference Analysis
3.9. COVID-19 Analysis
Chapter 4. U.S. Veterinary Dental Health Market: Type Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. Global U.S. Veterinary Dental Health Market Movement Analysis
4.3. Global U.S. Veterinary Dental Health Market Size & Trend Analysis, by Type, 2018 to 2030 (USD Million)
4.4. Products
4.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.4.2. Oral Care Products
4.4.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.4.2.2. Tooth pastes & brushes (Enzymatic)
4.4.2.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.4.2.3. Oral care solutions
4.4.2.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.4.2.4. Dental Treats
4.4.2.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.4.2.5. Dental Chews
4.4.2.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.4.2.6. Dental Powder
4.4.2.6.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.4.2.7. Others
4.4.2.7.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.4.3. Medicines
4.4.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.4.4. Equipment
4.4.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.5. Services
4.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.5.2. Diagnosis
4.5.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.5.3. Treatment
4.5.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.5.3.2. Dental Cleaning
4.5.3.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.5.3.3. Surgery
4.5.3.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.5.3.4. Root Canal Therapy
4.5.3.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.5.3.5. Others
4.5.3.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 5. U.S. Veterinary Dental Health Market: Animal Type Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. Global U.S. Veterinary Dental Health Market Movement Analysis
5.3. Global U.S. Veterinary Dental Health Market Size & Trend Analysis, by Animal Type, 2018 to 2030 (USD Million)
5.4. Large Animals
5.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
5.5. Small Animals
5.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
5.5.2. Dogs
5.5.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
5.5.3. Cats
5.5.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
5.5.4. Others
5.5.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 6. U.S. Veterinary Dental Health Market: Indication Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. Global U.S. Veterinary Dental Health Market Movement Analysis
6.3. Global U.S. Veterinary Dental Health Market Size & Trend Analysis, by Indication, 2018 to 2030 (USD Million)
6.4. Gum Diseases
6.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
6.5. Endodontic Diseases
6.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
6.6. Dental Calculus
6.6.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
6.7. Oral Tumor
6.7.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
6.8. Others
6.8.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 7. U.S. Veterinary Dental Health Market: Distribution Channel Estimates & Trend Analysis
7.1. Segment Dashboard
7.2. Global U.S. Veterinary Dental Health Market Movement Analysis
7.3. Global U.S. Veterinary Dental Health Market Size & Trend Analysis, Distribution Channel, 2018 to 2030 (USD Million)
7.4. Veterinary Hospitals
7.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
7.5. Retail Pharmacies
7.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
7.6. E-commerce
7.6.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 8. Competitive Landscape
8.1. Market Participant Categorization
8.2. Company Market Position Analysis/ Heat Map Analysis
8.3. Estimated Company Market Share Analysis, 2024
8.4. Strategy Mapping
8.4.1. Mergers & Acquisitions
8.4.2. Partnerships & Collaborations
8.4.3. Product Launches
8.4.4. Others
8.5. Company Profiles
8.5.1. Virbac
8.5.1.1. Participant’s Overview
8.5.1.2. Financial Performance
8.5.1.3. Product Benchmarking
8.5.1.4. Strategic Initiatives
8.5.2. Colgate-Palmolive Company
8.5.2.1. Participant’s Overview
8.5.2.2. Financial Performance
8.5.2.3. Product Benchmarking
8.5.2.4. Strategic Initiatives
8.5.3. Dechra Pharmaceuticals plc
8.5.3.1. Participant’s Overview
8.5.3.2. Financial Performance
8.5.3.3. Product Benchmarking
8.5.3.4. Strategic Initiatives
8.5.4. Petzlife Products
8.5.4.1. Participant’s Overview
8.5.4.2. Financial Performance
8.5.4.3. Product Benchmarking
8.5.4.4. Strategic Initiatives
8.5.5. Imrex
8.5.5.1. Participant’s Overview
8.5.5.2. Financial Performance
8.5.5.3. Product Benchmarking
8.5.5.4. Strategic Initiatives
8.5.6. Nestlé Purina Pet Care
8.5.6.1. Participant’s Overview
8.5.6.2. Financial Performance
8.5.6.3. Product Benchmarking
8.5.6.4. Strategic Initiatives
8.5.7. Vetoquinol SA
8.5.7.1. Participant’s Overview
8.5.7.2. Financial Performance
8.5.7.3. Product Benchmarking
8.5.7.4. Strategic Initiatives
8.5.8. Ceva Sane Animale
8.5.8.1. Participant’s Overview
8.5.8.2. Financial Performance
8.5.8.3. Product Benchmarking
8.5.8.4. Strategic Initiatives
8.5.9. TropiClean Pet Products
8.5.9.1. Participant’s Overview
8.5.9.2. Financial Performance
8.5.9.3. Product Benchmarking
8.5.9.4. Strategic Initiatives
8.5.10. Basepaws, Inc (Zoetis)
8.5.10.1. Participant’s Overview
8.5.10.2. Financial Performance
8.5.10.3. Product Benchmarking
8.5.10.4. Strategic Initiatives
8.5.11. Dentalaire, International.
8.5.11.1. Participant’s Overview
8.5.11.2. Financial Performance
8.5.11.3. Product Benchmarking
8.5.11.4. Strategic Initiatives
8.5.12. Midmark Corporation.
8.5.12.1. Participant’s Overview
8.5.12.2. Financial Performance
8.5.12.3. Product Benchmarking
8.5.12.4. Strategic Initiatives
8.5.13. Heska Corporation (Mars Inc.)
8.5.13.1. Participant’s Overview
8.5.13.2. Financial Performance
8.5.13.3. Product Benchmarking
8.5.13.4. Strategic Initiatives
8.5.14. Merial (Boehringer sub)
8.5.14.1. Participant’s Overview
8.5.14.2. Financial Performance
8.5.14.3. Product Benchmarking
8.5.14.4. Strategic Initiatives
8.5.15. Pharmadent Remedies Pvt. Ltd.
8.5.15.1. Participant’s Overview
8.5.15.2. Financial Performance
8.5.15.3. Product Benchmarking
8.5.15.4. Strategic Initiatives
Chapter 9. Key Takeaways
List of Tables
Table 1 List of Secondary Sources
Table 2 List of Abbreviations
Table 3 U.S. Veterinary Dental Health Market, by Type, 2018 - 2030 (USD Million)
Table 4 U.S. Veterinary Dental Health Market, by Animal Type, 2018 - 2030 (USD Million)
Table 5 U.S. Veterinary Dental Health Market, by Indication, 2018 - 2030 (USD Million)
Table 6 U.S. Veterinary Dental Health Market, by Distribution Channel, 2018 - 2030 (USD Million)
Table 7 Company Overview
Table 8 Service Benchmarking
Table 9 Financial Performance
Table 10 Strategic Initiatives
List of Figures
Fig. 1 U.S. veterinary dental health market segmentation
Fig. 2 Market research process
Fig. 3 Information procurement
Fig. 4 Primary research pattern
Fig. 5 Data analysis models
Fig. 6 Market formulation and validation
Fig. 7 Data validating & publishing
Fig. 8 General methodology for a commodity flow analysis of the U.S. Veterinary Dental Health Market
Fig. 9 Commodity flow analysis
Fig. 10 Parent market analysis
Fig. 11 Market snapshot
Fig. 12 Segment snapshot
Fig. 13 Segment snapshot
Fig. 14 Segment snapshot
Fig. 15 Competitive landscape snapshot
Fig. 16 Parent market value, 2024 (USD Billion)
Fig. 17 Ancillary market outlook, 2024
Fig. 18 U.S. veterinary dental health market dynamics
Fig. 19 Estimated animal population, 2018-2024 by key species and key countries
Fig. 20 U.S. veterinary dental health market: PORTER’s analysis
Fig. 21 U.S. veterinary dental health market: PESTEL analysis
Fig. 22 U.S. veterinary dental health market by type: Key Takeaways
Fig. 23 U.S. veterinary dental health market by type, 2024 & 2030
Fig. 24 Products market, 2018 - 2030 (USD Million)
Fig. 25 Oral care products market, 2018 - 2030 (USD Million)
Fig. 26 Tooth pastes & brushes (Enzymatic) market, 2018 - 2030 (USD Million)
Fig. 27 Oral care solutions market, 2018 - 2030 (USD Million)
Fig. 28 Dental treats market, 2018 - 2030 (USD Million)
Fig. 29 Dental chews market, 2018 - 2030 (USD Million)
Fig. 30 Dental powder market, 2018 - 2030 (USD Million)
Fig. 31 Others market, 2018 - 2030 (USD Million)
Fig. 32 Medicines market, 2018 - 2030 (USD Million)
Fig. 33 Equipment market, 2018 - 2030 (USD Million)
Fig. 34 Services market, 2018 - 2030 (USD Million)
Fig. 35 Diagnosis market, 2018 - 2030 (USD Million)
Fig. 36 Treatment market, 2018 - 2030 (USD Million)
Fig. 37 Dental cleaning market, 2018 - 2030 (USD Million)
Fig. 38 Surgery market, 2018 - 2030 (USD Million)
Fig. 39 Root canal therapy market, 2018 - 2030 (USD Million)
Fig. 40 Others market, 2018 - 2030 (USD Million)
Fig. 41 U.S. veterinary dental health market by animal type: Key Takeaways
Fig. 42 U.S. veterinary dental health market by animal type, 2024 & 2030
Fig. 43 Large Animals market, 2018 - 2030 (USD Million)
Fig. 44 Small animals market, 2018 - 2030 (USD Million)
Fig. 45 Dogs market, 2018 - 2030 (USD Million)
Fig. 46 Cats market, 2018 - 2030 (USD Million)
Fig. 47 Other animals market, 2018 - 2030 (USD Million)
Fig. 48 U.S. veterinary dental health market by indication: Key Takeaways
Fig. 49 U.S. veterinary dental health market by indication, Market Share, 2024 & 2030
Fig. 50 Gum diseases market, 2018 - 2030 (USD Million)
Fig. 51 Endodontic diseases market, 2018 - 2030 (USD Million)
Fig. 52 Dental calculus market, 2018 - 2030 (USD Million)
Fig. 53 Oral tumor market, 2018 - 2030 (USD Million)
Fig. 54 Other indication market, 2018 - 2030 (USD Million)
Fig. 55 U.S. veterinary dental health market by distribution channel: Key Takeaways
Fig. 56 U.S. veterinary dental health market by distribution channel, Market Share, 2024 & 2030
Fig. 57 Veterinary hospitals Market, 2018 - 2030 (USD Million)
Fig. 58 Retail pharmacies market, 2018 - 2030 (USD Million)
Fig. 59 E-commerce market, 2018 - 2030 (USD Million)
Fig. 60 Other market, 2018 - 2030 (USD Million)
Fig. 61 U.S. veterinary dental health market revenue, by region, 2024 & 2030 (USD Million)
Fig. 62 Market participant categorization
Fig. 63 Heat map analysis
Fig. 64 Strategic framework

Companies Mentioned

  • Virbac
  • Colgate-Palmolive Company
  • Dechra Pharmaceuticals plc
  • Petzlife Products
  • imrex
  • Nestlé Purina Pet Care
  • Vetoquinol SA
  • Ceva Sane Animale
  • TropiClean Pet Products
  • Basepaws, Inc (Zoetis)
  • Dentalaire, International.
  • Midmark Corporation.
  • Heska Corporation (Mars Inc.)
  • Merial (Boehringer sub)
  • Pharmadent Remedies Pvt. Ltd.

Table Information

Report AttributeDetails
No. of Pages150
PublishedJune 2025
Forecast Period2024 - 2030
Estimated Market Value ( USD ) in 2024 $ 2.92 Billion
Forecasted Market Value ( USD ) by 2030 $ 4.17 Billion
Compound Annual Growth Rate6.2%
Regions CoveredUnited States
No. of Companies Mentioned15

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