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U.S. Fitness Apps Market Size, Share & Trends Analysis Report By Type (Exercise & Weight Loss, Diet & Nutrition, Activity Tracking), By Platform (Android, iOS), Devices (Smartphones, Tablets), and Segment Forecasts, 2025 - 2033

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    Report

  • 100 Pages
  • June 2025
  • Region: United States
  • Grand View Research
  • ID: 6111406
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Market Size & Trends

The U.S. fitness apps market size was estimated at USD 4.23 billion in 2024 and is projected to reach USD 10.10 billion by 2033, growing at a CAGR of 10.0% from 2025 to 2033. The growth is attributed to the evolving consumer health priorities and technological advancements. Rising health awareness and a growing focus on preventive healthcare have led individuals to actively seek tools for managing fitness and well-being. This shift is further supported by the widespread adoption of smartphones and improved internet accessibility, making fitness apps easily available and convenient to use. In addition, the increasing usage of wearable devices such as smartwatches and fitness bands enables real-time health tracking and enhances user engagement. Moreover, the shift toward at-home workouts and virtual coaching, especially following the COVID-19 pandemic, as consumers continue to prefer flexible, on-demand fitness solutions over traditional gym routines.

Rising Adoption of Fitness Apps in the U.S.: A Growing Trend

Growing awareness around physical fitness and preventive healthcare has significantly boosted the adoption of fitness apps in the U.S. Consumers are increasingly turning to digital platforms to monitor their health, manage weight, reduce stress, and maintain an active lifestyle. With rising concerns about chronic conditions such as obesity, diabetes, and cardiovascular diseases, many individuals are proactively using fitness apps to track exercise routines, diet plans, and overall wellness.

U.S. Fitness Apps Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, the analyst has segmented the U.S. fitness apps market report based on type, platform, and devices:

Type Outlook (Revenue, USD Billion, 2021 - 2033)

  • Exercise & Weight Loss
  • Diet & Nutrition
  • Activity Tracking

Platform Outlook (Revenue, USD Billion, 2021 - 2033)

  • Android
  • iOS
  • Others

Devices Outlook (Revenue, USD Billion, 2021 - 2033)

  • Smartphones
  • Tablets
  • Wearable Devices

Why should you buy this report?

  • Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players worldwide.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listing for you to stay ahead of the curve
  • COVID-19's impact and how to sustain in these fast-evolving markets

This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.1.1. Segment scope
1.1.2. Estimates and forecast timeline
1.2. Research Methodology
1.3. Information Procurement
1.3.1. Purchased database
1.3.2. internal database
1.3.3. Secondary sources
1.3.4. Primary research
1.3.5. Details of primary research
1.4. Information or Data Analysis
1.4.1. Data analysis models
1.5. Market Formulation & Validation
1.6. Model Details
1.6.1. Commodity flow analysis (Model 1)
1.6.1.1. Approach 1: Commodity flow approach
1.7. Research Assumptions
1.8. List of Secondary Sources
1.9. List of Primary Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Type outlook
2.2.2. Platform outlook
2.2.3. Device outlook
2.3. Competitive Insights
Chapter 3. U.S. Fitness Apps Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Ancillary market outlook
3.2. Market Dynamics
3.2.1. Market driver analysis
3.2.1.1. Rising Health Awareness and Preventive Healthcare Focus
3.2.1.2. High Smartphone usage and Internet Accessibility
3.2.1.3. Growth in Wearable Device Integration
3.2.1.4. Shift Toward At-Home Workouts and Virtual Coaching
3.2.2. Market restraint analysis
3.2.2.1. Privacy and data security concerns
3.2.2.2. Technological barriers and device compatibility
3.3. U.S. Fitness Apps: Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.2. PESTLE Analysis
3.4. Pricing Analysis
3.5. Key Evaluation Metrics for U.S. Fitness Apps Market
3.5.1. Metrics for the key companies in the market (retention rate, churn rate, and conversion rate)
3.6. Consumer Behavior Analysis
3.6.1. Demographic Analysis
3.6.2. Consumer Trends & Preferences
3.7. Parameters Considered in Designing Fitness Apps
3.8. Futuristic Trends in Fitness Apps Industry
3.9. Adoption Rates of Fitness Apps in the U.S.
Chapter 4. U.S. Fitness Apps Market Segment Analysis, By Type, 2021 - 2033 (USD Billion)
4.1. Definition and Scope
4.2. Type Market Share Analysis, 2024 & 2033
4.3. Segment Dashboard
4.4. U.S. Fitness Apps Market, by Type, 2021 to 2033
4.5. Exercise & Weight Loss
4.5.1. Exercise & Weight Loss Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
4.6. Diet & Nutrition
4.6.1. Diet & Nutrition Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
4.7. Activity Tracking
4.7.1. Activity Tracking Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
Chapter 5. U.S. Fitness Apps Market Segment Analysis, By Platform, 2021 - 2033 (USD Billion)
5.1. Definition and Scope
5.2. Platform Market Share Analysis, 2024 & 2033
5.3. Segment Dashboard
5.4. U.S. Fitness Apps Market, by Platform, 2021 to 2033
5.5. Android
5.5.1. Android Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
5.6. iOS
5.6.1. iOS Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
5.7. Others
5.7.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
Chapter 6. U.S. Fitness Apps Market Segment Analysis, By Device, 2021 - 2033 (USD Billion)
6.1. Definition and Scope
6.2. Device Market Share Analysis, 2024 & 2033
6.3. Segment Dashboard
6.4. U.S. Fitness Apps Market, by Device, 2021 to 2033
6.5. Smartphones
6.5.1. Smartphones Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
6.6. Tablets
6.6.1. Tablets Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
6.7. Wearable Devices
6.7.1. Wearable Device Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
Chapter 7. Competitive Landscape
7.1. Recent Developments & Impact Analysis, By Key Market Participants
7.2. Company Categorization
7.3. Company Profiles
7.3.1. Apple Inc.
7.3.1.1. Company overview
7.3.1.2. Financial performance
7.3.1.3. Platform benchmarking
7.3.1.4. Strategic initiatives
7.3.2. Google LLC (Alphabet Inc.)
7.3.2.1. Company overview
7.3.2.2. Financial performance
7.3.2.3. Platform benchmarking
7.3.2.4. Strategic initiatives
7.3.3. Peloton Interactive, Inc.
7.3.3.1. Company overview
7.3.3.2. Financial performance
7.3.3.3. Platform benchmarking
7.3.3.4. Strategic initiatives
7.3.4. Azumio, Inc.
7.3.4.1. Company overview
7.3.4.2. Financial performance
7.3.4.3. Platform benchmarking
7.3.4.4. Strategic initiatives
7.3.5. MyFitnessPal, Inc.
7.3.5.1. Company overview
7.3.5.2. Financial performance
7.3.5.3. Platform benchmarking
7.3.5.4. Strategic initiatives
7.3.6. Nike, Inc.
7.3.6.1. Company overview
7.3.6.2. Financial performance
7.3.6.3. Platform benchmarking
7.3.6.4. Strategic initiatives
7.3.7. Under Armour, Inc.
7.3.7.1. Company overview
7.3.7.2. Financial performance
7.3.7.3. Platform benchmarking
7.3.7.4. Strategic initiatives
7.3.8. Zwift Inc..
7.3.8.1. Company overview
7.3.8.2. Financial performance
7.3.8.3. Platform benchmarking
7.3.8.4. Strategic initiatives
7.3.9. Strava, Inc.
7.3.9.1. Company overview
7.3.9.2. Financial performance
7.3.9.3. Platform benchmarking
7.3.9.4. Strategic initiatives
7.3.10. Calm.com, Inc.
7.3.10.1. Company overview
7.3.10.2. Financial performance
7.3.10.3. Platform benchmarking
7.3.10.4. Strategic initiatives
List of Tables
Table 1 List of Abbreviation
Table 2 List of Secondary sources
Table 3 U.S. Fitness app market, by type, 2021 - 2033 (USD Billion)
Table 4 U.S. Fitness app market, by platform, 2021 - 2033 (USD Billion)
Table 5 U.S. Fitness app market, by devices, 2021 - 2033 (USD Billion)
List of Figures
Fig. 1 Market research process
Fig. 2 Data triangulation techniques
Fig. 3 Primary research pattern
Fig. 4 Market research approaches
Fig. 5 Value-chain-based sizing & forecasting
Fig. 6 QFD modeling for market share assessment
Fig. 7 Market formulation & validation
Fig. 8 Fitness app market: market outlook
Fig. 9 Fitness app competitive insights
Fig. 10 Parent market outlook
Fig. 11 Related/ancillary market outlook
Fig. 12 Penetration and growth prospect mapping
Fig. 13 Industry value chain analysis
Fig. 14 U.S. fitness app market driver impact
Fig. 15 U.S. fitness app market restraint impact
Fig. 16 U.S. fitness app market strategic initiatives analysis
Fig. 17 U.S. fitness app market: Type movement analysis
Fig. 18 U.S. fitness app market: Type outlook and key takeaways
Fig. 19 Exercise & Weight Loss market estimates and forecast, 2021 - 2033
Fig. 20 Diet & Nutrition market estimates and forecast, 2021 - 2033
Fig. 21 Activity Tracking market estimates and forecast, 2021 - 2033
Fig. 22 U.S. fitness app Market: Platform Movement Analysis
Fig. 23 U.S. fitness app market: Platform outlook and key takeaways
Fig. 24 Android market estimates and forecast, 2021 - 2033
Fig. 25 iOS market estimates and forecast, 2021 - 2033
Fig. 26 Others market estimates and forecast, 2021 - 2033
Fig. 27 U.S. fitness app market: Devices movement analysis
Fig. 28 U.S. fitness app market: Devices outlook and key takeaways
Fig. 29 Smartphones market estimates and forecast, 2021 - 2033
Fig. 30 Tablets market estimates and forecast, 2021 - 2033
Fig. 31 Wearable devices market estimates and forecast, 2021 - 2033

Companies Mentioned

  • Apple Inc.
  • Google LLC (Alphabet Inc.)
  • Peloton Interactive, Inc.
  • Azumio, Inc.
  • MyFitnessPal, Inc.
  • Nike, Inc.
  • Under Armour, Inc.
  • Zwift Inc.
  • Strava, Inc.
  • Calm.com, Inc.

Table Information

Report AttributeDetails
No. of Pages100
PublishedJune 2025
Forecast Period2024 - 2033
Estimated Market Value ( USD ) in 2024 $ 4.23 Billion
Forecasted Market Value ( USD ) by 2033 $ 10.1 Billion
Compound Annual Growth Rate10.0%
Regions CoveredUnited States
No. of Companies Mentioned10

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