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U.S. Anime Market Size, Share & Trends Analysis Report By Type (TV, Movie, Video, Music, Live Entertainment, Internet Distribution), By Genre (Action & Adventure, Sci-Fi & Fantasy, Romance & Drama, Sports), And Segment Forecasts, 2025 - 2033

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    Report

  • 150 Pages
  • June 2025
  • Region: United States
  • Grand View Research
  • ID: 6111417

U.S. Anime Market Growth & Trends

The U.S. anime market size is expected to reach USD 7.93 billion by 2033, registering a CAGR of 13.0% from 2025 to 2033. The rising sales and increasing popularity of content related to anime is predicted to drive the market’s growth over the forecast period. Foreign sales are anticipated to contribute to significant revenue generation in the market. Furthermore, advances in the latest technologies, including Virtual Reality (VR), Artificial Intelligence (AI), Internet of Things (IoT), and Augmented reality (AR), associated with the increasing levels of disposable income, are predicted to play a crucial role in driving the market growth.

Furthermore, animation firms aim to produce animatronics and storytelling with a strong emphasis on high-quality and unique characters. Cartoons and comic books can significantly impact children's growth and creativity since they have such a strong influence over them. Leading companies have begun to produce cartoons and animated films that aid in the development of children's cognitive, problem-solving, and social skills, thereby fueling the market growth.

The rise of anime-related merchandise and events is a prominent trend in the U.S. market. The popularity of anime conventions, merchandise stores, and collaborations between anime franchises and mainstream brands are indicative of a thriving fan culture. The demand for merchandise such as figures, clothing, and accessories has surged, leading to strategic partnerships and exclusive releases. In addition, events like Anime Expo and Comic-Con have become significant platforms for industry announcements and fan engagement. This in turn is expected to propel the U.S. market over the forecast period.

U.S. Anime Market Report Highlights

  • The merchandising segment held the largest market share of over 24% in 2024.
  • The internet distribution segment is expected to witness the fastest CAGR of over 14% from 2025 to 2033, primarily owing to the ongoing shift towards digital consumption of media.
  • The action & adventure segment held the largest market share in 2024, owing to its widespread appeal and enduring popularity among anime fans.
  • The sci-fi & fantasy segment is expected to register the fastest CAGR from 2025 to 2033.

Why should you buy this report?

  • Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players worldwide.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listing for you to stay ahead of the curve
  • COVID-19's impact and how to sustain in these fast-evolving markets

This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Market Definitions
1.2.1. Information analysis
1.2.2. Market formulation & data visualization
1.2.3. Data validation & publishing
1.3. Research Scope and Assumptions
1.3.1. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. U.S. Anime Market Variables, Trends, & Scope
3.1. Market Lineage Outlook
3.2. Market Dynamics
3.2.1. Market Driver Analysis
3.2.2. Market Restraint Analysis
3.2.3. Technology Challenge
3.3. U.S. Anime Market Analysis Tools
3.3.1. Technology Analysis - Porter’s
3.3.1.1. Bargaining power of the suppliers
3.3.1.2. Bargaining power of the buyers
3.3.1.3. Threats of substitution
3.3.1.4. Threats from new entrants
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Economic landscape
3.3.2.3. Social landscape
3.3.2.4. Technological landscape
3.3.2.5. Environmental landscape
3.3.2.6. Legal landscape
Chapter 4. U.S. Anime Market: Type Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. U.S. Anime Market: Product Movement Analysis, 2024 & 2033 (USD Million)
4.3. T.V.
4.3.1. T.V. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
4.4. Movie
4.4.1. Movie Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
4.5. Video
4.5.1. Video Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
4.6. Internet Distribution
4.6.1. Internet Distribution Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
4.7. Merchandising
4.7.1. Merchandising Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
4.8. Music
4.8.1. Music Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
4.9. Pachinko
4.9.1. Pachinko Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 5. U.S. Anime Market: Genre Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. U.S. Anime Market: Genre Movement Analysis, 2024 & 2033 (USD Million)
5.3. Action & Adventure
5.3.1. Action & Adventure Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
5.4. Sci-Fi & Fantasy
5.4.1. Sci-Fi & Fantasy Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
5.5. Romance & Drama
5.5.1. Romance & Drama Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
5.6. Sports
5.6.1. Sports Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
5.7. Others
5.7.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 6. Competitive Landscape
6.1. Company Categorization
6.2. Company Market Positioning
6.3. Company Heat Map Analysis
6.4. Company Profiles/Listing
6.4.1. Crunchyroll (Sony Pictures Entertainment Inc.)
6.4.1.1. Participant’s Overview
6.4.1.2. Financial Performance
6.4.1.3. Product Benchmarking
6.4.1.4. Strategic Initiatives
6.4.2. Discotek Media
6.4.2.1. Participant’s Overview
6.4.2.2. Financial Performance
6.4.2.3. Product Benchmarking
6.4.2.4. Strategic Initiatives
6.4.3. Sentai Film Works (AMC Networks)
6.4.3.1. Participant’s Overview
6.4.3.2. Financial Performance
6.4.3.3. Product Benchmarking
6.4.3.4. Strategic Initiatives
6.4.4. Viz Media, LLC
6.4.4.1. Participant’s Overview
6.4.4.2. Financial Performance
6.4.4.3. Product Benchmarking
6.4.4.4. Strategic Initiatives
6.4.5. Atomic Flare
6.4.5.1. Participant’s Overview
6.4.5.2. Financial Performance
6.4.5.3. Product Benchmarking
6.4.5.4. Strategic Initiatives
6.4.6. Bandai Namco Filmworks Inc.
6.4.6.1. Participant’s Overview
6.4.6.2. Financial Performance
6.4.6.3. Product Benchmarking
6.4.6.4. Strategic Initiatives
6.4.7. The Walt Disney Company
6.4.7.1. Participant’s Overview
6.4.7.2. Financial Performance
6.4.7.3. Product Benchmarking
6.4.7.4. Strategic Initiatives
6.4.8. Toei Animation Inc.
6.4.8.1. Participant’s Overview
6.4.8.2. Financial Performance
6.4.8.3. Product Benchmarking
6.4.8.4. Strategic Initiatives
6.4.9. Lionsgate Entertainment Corp.
6.4.9.1. Participant’s Overview
6.4.9.2. Financial Performance
6.4.9.3. Product Benchmarking
6.4.9.4. Strategic Initiatives
6.4.10. Eleven Arts
6.4.10.1. Participant’s Overview
6.4.10.2. Financial Performance
6.4.10.3. Product Benchmarking
6.4.10.4. Strategic Initiatives
6.4.11. Good Smile Company, Inc.
6.4.11.1. Participant’s Overview
6.4.11.2. Financial Performance
6.4.11.3. Product Benchmarking
6.4.11.4. Strategic Initiatives
6.4.12. Bioworld Merchandising, Inc.
6.4.12.1. Participant’s Overview
6.4.12.2. Financial Performance
6.4.12.3. Product Benchmarking
6.4.12.4. Strategic Initiatives
List of Tables
Table 1 U.S. anime market size estimates & forecasts, 2021 - 2033 (USD Million)
Table 2 U.S. anime market, by type, 2021 - 2033 (USD Million)
Table 3 U.S. anime market, by genre, 2021 - 2033 (USD Million)
Table 4 T.V. market estimates & forecasts, 2021 - 2033 (USD Million)
Table 5 Movie market estimates & forecasts, 2021 - 2033 (USD Million)
Table 6 Video market estimates & forecasts, 2021 - 2033 (USD Million)
Table 7 Internet distribution market estimates & forecasts, 2021 - 2033 (USD Million)
Table 8 Merchandising market estimates & forecasts, 2021 - 2033 (USD Million)
Table 9 Music market estimates & forecasts, 2021 - 2033 (USD Million)
Table 10 Pachinko market estimates & forecasts, 2021 - 2033 (USD Million)
Table 11 Live entertainment market estimates & forecasts, 2021 - 2033 (USD Million)
Table 12 Action & adventure market estimates & forecasts, 2021 - 2033 (USD Million)
Table 13 Sci-Fi & fantasy market estimates & forecasts, 2021 - 2033 (USD Million)
Table 14 Romance & drama market estimates & forecasts, 2021 - 2033 (USD Million)
Table 15 Sports market estimates & forecasts, 2021 - 2033 (USD Million)
Table 16 Others market estimates & forecasts, 2021 - 2033 (USD Million)
List of Figures
Fig. 1 U.S. anime market segmentation
Fig. 2 Information procurement
Fig. 3 Data analysis models
Fig. 4 Market formulation and validation
Fig. 5 Data validating & publishing
Fig. 6 U.S. anime market snapshot
Fig. 7 U.S. anime market segment snapshot
Fig. 8 U.S. anime market competitive landscape snapshot
Fig. 9 Market research process
Fig. 10 Market driver relevance analysis (current & future impact)
Fig. 11 Market restraint relevance analysis (current & future impact)
Fig. 12 U.S. anime market, by type, key takeaways
Fig. 13 U.S. anime market, by type, market share, 2024 & 2033
Fig. 14 T.V. market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 15 Movie market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 16 Video market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 17 Internet distribution market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 18 Merchandising market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 19 Music market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 20 Pachinko market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 21 Live Entertainment market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 22 U.S. anime market, by genre, key takeaways
Fig. 23 U.S. anime market, by genre, market share, 2024 & 2033
Fig. 24 Action & adventure market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 25 Sci-Fi & fantasy market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 26 Romance & drama market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 27 Sports market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 28 Others market estimates & forecasts, 2021 - 2033 (USD Million)
Fig. 29 Key company categorization
Fig. 30 Strategic framework

Companies Mentioned

  • Crunchyroll (Sony Pictures Entertainment Inc.)
  • Discotek Media
  • Sentai Film Works (AMC Networks)
  • Viz Media, LLC
  • Atomic Flare
  • Bandai Namco Filmworks Inc.
  • The Walt Disney Company
  • Toei Animation Inc.
  • Lionsgate Entertainment Corp.
  • Eleven Arts
  • Good Smile Company, Inc.
  • Bioworld Merchandising, Inc.

Table Information