India Air Freshener Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The India air freshener market size reached around USD 366.67 Million in 2024. The market is projected to grow at a CAGR of 4.90% between 2025 and 2034 to reach nearly USD 591.60 Million by 2034.The market growth can be attributed to the growth of production capacities by existing air freshener manufacturers and rising consumer concerns regarding air pollution. Besides, the rising vehicle ownership rates are also driving air freshener sales in the nation.

India Air Freshener Market Growth

The steady decrease in the air quality index (ADI) in India’s metropolitan cities has increased public alarm regarding air pollution. Around 33,000 people residing across 10 major Indian cities die each year from exposure to excessive air pollution. Nearly 7.2% of these fatalities can be entirely attributed to exposure to PM 2.5 above 40 µg per m 3 daily, which is much higher than the global average of 5 µg per m 3 considered to be hazardous. This is boosting the demand for air fresheners to combat air pollution by releasing chemicals that neutralise unwanted odours and pollutants in indoor spaces. Moreover, air fresheners equipped with HEPA filters and air purifiers to trap harmful particles such as smoke, pollen, and dust are gaining popularity.

Major companies are focusing on introducing air fresheners incorporating essential oils for their therapeutic benefits. For instance, air fresheners incorporating rosemary oils are becoming extremely popular, as they have antimicrobial properties and can facilitate reduction in indoor air pollution. They also enhance cognitive function and ease breathing in confined spaces by clearing respiratory passageways. This is expected to fuel the rate of India air freshener market development. As per the Air Quality Life Index 2021, stringent implementation of government initiatives to reduce air pollution levels to WHO standards can increase the average lifespan of Indians by 5 years. This is expected to increase the adoption of smart air fresheners in the coming years, thereby leading to market growth.

Key Trends and Developments

The incorporation of essential oils in air fresheners; growth of e-commerce channels; innovations in packaging; and growing preference for air fresheners incorporating natural ingredients are the major factors favouring the India air freshener market growth.

February 2024

Rentokil Initial Hygiene India Private Limited (RIHI) launched Signature Scent, a sustainable, aerosol-free formulation that is suitable for applications in corporate offices, retail outlets, and hospitality venues, apart from washrooms. Its vibrating mesh technology ensures long-lasting fragrance in confined spaces.

December 2023

Godrej aer launched India’s first ever gel-based hanging car fresheners Godrej aer O- a. Its unique gel membrane technology is designed to provide continuous fragrance diffusion that lasts for up to 30 days.

December 2022

Dabur India Ltd launched Odonil Gel Pocket in two scents, including Wild Forest and Floral Valley, to provide unique and long-lasting fragrance experiences to Indian consumers at affordable prices. Its gel-based formulation provides a slow yet consistent release of fragrance, ensuring long-term freshness for budget-conscious consumers in homes, offices, and cars.

February 2020

Godrej aer introduced India's first Bluetooth-enabled fragrance diffuser, Godrej aer Smart Matic, with intelligent features like a smart spray scheduler and battery indicator. It relies on users’ smartphones (iOS/Android) to provide refill alerts and lasts for up to 2,200 sprays. Such innovations are expected to fuel the India air freshener market development.

Incorporation of essential oils in air fresheners

Essential oils provide numerous therapeutic benefits to air freshener users. For example, the active chemical components of tea tree oil are found to address common consumer problems like migraines, pains, and stress. The market is also witnessing an increasing demand for air fresheners infused with essential oils like lavender and rosemary.

Growth of e-commerce channels

Large-scale manufacturers are expanding their customer base by marketing their products through digital channels, which provide an engaging and user-friendly product ordering experience. This is creating a favourable India air freshener market outlook.

Growing preference for air fresheners made with natural and organic ingredients

Consumers are increasingly preferring air fresheners made with natural ingredients, essential oils, and plant-based extracts due to growing health and environmental awareness. This trend aligns with the broader shift toward eco-friendly and chemical-free products across household care categories.

Innovations in packaging

Easily installable air freshener packaging solutions, including refillable dispensers and hanging designs, are expected to witness widespread consumer appeal as they can quickly enhance the ambience of confined spaces without requiring frequent replacements. This makes them a practical and cost-effective solution for residential and commercial applications.

India Air Freshener Market Trends

Soaring demand for air fresheners from online distribution channels

Major air freshener brands are providing consumers access to a wide range of products, quality reviews, and promotional offers, through online channels. By sending personalised advertisements to different consumers, digital platforms have become a popular destination for shopping common household items, leading to the India air freshener market expansion. The option of home delivery and guaranteed returns of defective products enables consumers to save money and time, which is expected to sustain the consumer appeal for these marketplaces in the coming years.

Rising demand for automotive air fresheners

The introduction of Godrej aer O underpins the burgeoning demand for cost-effective yet high-quality car fresheners in India. Over the forecast period, car ownership rates in India are expected to significantly surge, with affordable vehicles accounting for a major portion of the automotive demand. This is expected to favourably impact the India air freshener market dynamics. Car fresheners create an invigorated and sophisticated environment for passengers and drivers which enhances their travelling experience. The introduction of unique fragrances in this category is expected to propel the market development in the upcoming years.

India Air Freshener Industry Segmentation

The report titled “India Air Freshener Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Product Type

• Spray/Aerosols
• Electric Air Fresheners
• Gel Air Freshener
• Others

Breakup by Application

• Households
• Offices
• Car
• Others

Breakup by Distribution Channels

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Channel
• Others

Breakup by Region

• East India
• West and Central India
• North India
• South India

India Air Freshener Market Share

Based on region, the market is segmented into East India, West and Central India, North India, and South India. Over the forecast period of 2025-2034, the demand for air fresheners in West and Central India is expected to grow at a CAGR of 5.4% due to the rising impact of air pollution on individuals’ health. Moreover, East India is expected to grow at a CAGR of 5.1% between 2025 and 2034, due to increasing consumers’ disposable incomes and the introduction of new product models.

Based on product type, the market is segmented into spray/aerosols, electric air fresheners, and gel air freshener, among others. The India air freshener market analysis suggests that the market for electric air fresheners is expected to grow at the highest CAGR of 6.1% during the forecast period of 2025-2034, followed by spray/aerosols at 5.7%. This can be attributed to their ease of application and long-lasting effects.

Leading Companies in the India Air Freshener Market

Major players are introducing VOC-free air fresheners to cater to the rising demand for sustainable household care products, thereby boosting the India air freshener market revenue. Besides, companies are expanding their digital market presence to cater to tech-savvy consumers and build brand awareness among young customers with high disposable income.

Godrej Consumer Products Ltd.

Godrej Consumer Products Ltd. was founded in 1987 and is headquartered in Mumbai, Maharashtra. It is a leading household insecticide manufacturer in India and is also renowned for its hair care and fragrance products.

Reckitt Benckiser Group PLC

Reckitt Benckiser Group PLC was founded in 1840 and is headquartered in Berkshire, United Kingdom. It is engaged in manufacturing a wide range of consumer goods and household care products. It aims to expand its product offerings to 50% of the population in the upcoming years.

Hem Corporation

Hem Corporation was founded in 1983 and is headquartered in Maharashtra, India. It specialises in manufacturing incense sticks, and aromatic oils, and exports its products to nearly 70 different countries.

Dabur India Ltd.

Dabur India Ltd. was founded in 1884 and is headquartered in Uttar Pradesh, India. It specialises in manufacturing home care products, packaged juices, health supplements, and ayurvedic medicines.

Other players included in the India air freshener market report are Procter & Gamble Co., S. C. Johnson & Son, Inc., Freedom Fragrances, AEROZEL, Luxmi Perfumes Pvt. Ltd., and Vanesa Cosmetics Pvt. Ltd., among others.