Sneaker Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The global sneaker market size reached around USD 89.45 Billion in 2024. The market is projected to grow at a CAGR of 5.20% between 2025 and 2034 to reach nearly USD 148.50 Billion by 2034. The market growth can be attributed to the rising demand for performance and athletic footwear and continuous improvements in sneaker design and manufacturing. The rise of limited-edition athleisure brands and the rising appeal for second-hand sneakers are also contributing to market growth.

Global Sneaker Market Growth

Based on market analysis, private label brands are expected to dominate the market due to their unique public offerings and better quality than national brands. Over the forecast period, millennials and Gen Z are expected to lead the adoption of private label brands since they have a high purchasing power and prefer more customised product offerings, thereby fuelling the sneaker market expansion. In Q2 of FY 2024, private label brands recorded a year-on-year growth of 5.6% in terms of sales value, which was largely dominated by countries in Latin America (14.2%) and the Middle East and Africa (34.3%).

Major luxury sneaker brands like Chanel, Dior, and Louis Vitton are launching crossover sneakers which blend streetwear, luxury, and pop culture into a fashion symbol, thereby spurring the sneaker market development. Moreover, brands are increasingly expected to use Generative AI tools for developing new sneaker designs, thereby enhancing consumer demand.

Key players are exploring the use of materials such as graphene and e-textiles for manufacturing sneakers due to their exceptional strength, flexibility, and lightweight properties. In the forecast period, the development of smart sneakers equipped with sensors and connectivity technology to enhance the personalisation and functionality is expected to revolutionise the market.

Key Trends and Developments

Growing demand for second-hand items; the comeback of slip-on sneakers; the soaring global appeal of chunky runners; and the shift towards sustainable sneakers are the major factors driving the sneaker market growth.

October 2024

Reebok extended its multi-year contract with Angel Reese, a leading basketball player, and is expected to launch new signature sneakers in 2026. This highlights Reebok’s continuous investments in expanding its existing range of high-performance athletic footwear and strengthening its market position.

July 2024

Adidas redesigned its Ultraboost 5X sneaker to enhance the forefoot’s energy return by 2% and reduce its weight. The new version features a re-engineered midsole which adds an extra layer of 9mm foam, which provides better breathability and enhanced fit. This is expected to increase the sneaker market revenue in the coming years.

June 2024

Puma launched two new sneakers under its Deviate collection, including Deviate NITRO™ 3 and Deviate NITRO™ Elite 3 for athletes. These feature advanced NITRO™ foam technology, which offers superior energy return and cushioning. The sneakers are designed to enhance comfort and speed during intense activities.

January 2024

In collaboration with Coperni Paris, Puma launched a unique set of hybrid sneakers designed to serve as a performance football boot. The PUMA x Coperni 90SQR seamlessly blends athletics and fashion and is available in three colours, including mad yellow, asphalt, and white.

Rising demand for second-hand items

In 2020, the total value of second-hand goods traded in China exceeded 1 trillion yuan, as per the Institute of Energy, Environment and Economy of Tsinghua University. Hence, growing sales of second-hand goods have favourably impacted the demand for vintage and limited edition models of sneakers in the second-hand goods market place, thereby driving the market growth.

Comeback of slip-on sneakers

Slip-on sneakers are well suited for busy, on-the-go consumers since they are comfortable and stylish, thereby enabling consumers to run last-minute errands quickly by saving time. With the introduction of new designs, they have emerged as a staple part of both casual and athleisure footwear collections. This is creating a favourable sneaker market outlook.

The soaring global appeal of chunky runners

The introduction of chunky runners inspired by K-pop stars is leading to the market growth since their bold and eye-catching designs make them an extremely attractive fashion statement for Gen Z. Their thick soles provide a superior sense of comfort that distinguishes them from other types of footwears.

Shift towards sustainable sneakers

The demand for sustainable sneakers made from recycled materials is expected to rise significantly as consumers shift towards brands embracing sustainable manufacturing processes aimed at reducing waste production. Rising environmental consciousness among younger consumers is also expected to influence the sneaker market dynamics favourably in the forecast period.

Global Sneaker Market Trends

Growing demand for second-hand items in China

Xianyu, China’s largest digital platform for the sale of second-hand items, reported 6.59 million metric tons of carbon emissions reduction between 2023-24 due to the rising sale of second-hand items. By 2030, the company aims to serve over 1 billion Chinese customers to save over 55 million tons of carbon emissions. Over the forecast period, the sneakers market value is expected to increase substantially, due to the rising preference for sustainable items among consumers and the sustained growth of the fast-fashion industry.

Shift towards ‘athleisure footwear’

As more consumers prioritise functionality and comfort in their daily wear, sneakers have transitioned to everyday fashion staples from athletic gear. Athleisure combines casual fashion and sportswear, thereby making sneakers versatile for both casual outings and workouts. The growing appeal for active lifestyles and remote work has further fuelled the rate of sneaker market development, with people opting for comfortable yet stylish sneakers that can be worn all day. Based on consumer analysis, brands are also developing innovative sneaker designs that blend comfort, style, and performance, style to tap into the market potential of athleisure.

Global Sneaker Industry Segmentation

The report titled “Global Sneaker Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Product Type

• Low-Top Sneakers
• Mid-Top Sneakers
• High-Top Sneakers

Breakup by Category

• Branded
• Private Label

Breakup by Price Point

• Luxury
• Economic

Breakup by Distribution Channel

• Hypermarkets/Supermarkets
• Speciality Stores
• Online Channel
• Others

Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Global Sneaker Market Share

Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. Over the forecast period of 2025-2034, the demand for sneakers in the Asia Pacific and Latin America is expected to grow at a CAGR of 6.1% and 5.6%, respectively. The growth of the sneaker market in these regions can be attributed to the development of the fast fashion industry and the rapidly growing population size.

Based on product type, the market is segmented into low-top, high-top, and mid-top sneakers. Over the forecast period of 2025-2034, the demand for low-top sneakers is expected to grow at a CAGR of 5.9%, since they are a flexible and stylish solution for different outfits and ensure better air circulation in warm weather conditions.

Leading Companies in the Global Sneaker Market

Major players are shifting towards the usage of recycled materials to make durable sneakers, which is expected to increase the sneaker market revenue. By establishing collaborations with designers and celebrities to produce limited-edition collections, companies are also attempting to boost their brand appeal. Moreover, with the incorporation of advanced technologies in footwear and the expansion of the existing D2C network, sneaker companies are strategising new ways to enhance their market share.

Adidas AG

Adidas AG was founded in 1949 and is headquartered in Bavaria, Germany. It specialises in producing premium fashion accessories, footwear, and sports gear.

ASICS Corporation

ASICS Corporation was founded in 1949 and is headquartered in Hyogo, Japan. It is engaged in designing and selling footwear, apparel, and athletic equipment and operates in over 30 countries.

Columbia Sportswear Company

Columbia Sportswear Company was founded in 1938 and is headquartered in Oregon, United States. It is engaged in producing sporting goods and outerwear and its products are sold in over 100 countries worldwide.

Reebok International Limited

Reebok International Limited was founded in 1895 and is headquartered in Massachusetts, United States. It is a globally renowned manufacturer of sporting goods and consumer goods.

Other players included in the sneaker market report are Nike Inc., Puma SE, Under Armour Inc., Benetton Group S.r.l., Kering SA, and Skechers U.S.A. Inc., among others.