Koi Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2025-2034)

The global koi market size reached around USD 2.71 Billion in 2024. The market is projected to grow at a CAGR of 11.90% between 2025 and 2034 to reach nearly USD 8.34 Billion by 2034.

Global Koi Market Growth

With an average annual consumption of almost 80 kg per person, coastal countries like Iceland and the Maldives are among the largest consumers of fish. While landlocked nations like Afghanistan, Ethiopia, and Tajikistan consume less than one kilogram of fish annually per capita, Portugal, South Korea, and Japan are also among the top fish-loving nations. It is anticipated that 44 Mt of fish for human consumption will be exported by 2032, consequently expanding the koi market share. Furthermore, Asia is anticipated to export nearly 51% of all food fish by 2032.

Koi's use as an ornamental fish is one of the main factors driving the market. Koi fish are a very common and vibrant variety of the Amur carp (Cyprinus rubrofuscus) species. These species are frequently kept as decorative fish in garden water features or outdoor ponds, leading to the expansion of the koi market size. In several East Asian societies, koi fish are valued not just for their beauty but also as a lucky charm and prosperity symbol. Additionally, every colour of koi has a symbolic meaning of its own. For example, gold koi are symbolic of success and fortune, whereas blue, red, and grey are symbolic of optimism.

Key Trends and Developments

The global koi market growth can be attributed to the growth of the aquaculture sector, growing interest in ornamental fish, technological developments in breeding, and the cultural significance and symbolism of koi fish

October 2024

For the first time in a year, China started importing Japanese koi fish again in October 2024. Japan's Agriculture, Forestry and Fisheries Ministry stated that six fish farms in the prefectures of Niigata, Fukuoka, and Hiroshima were qualified to export koi to China.

August 2024

At a Michigan lake, bowfishers capture world-record koi as part of an effort to eradicate unwanted species. Of the four koi that the bowfishers captured, the largest measured 32 inches and weighed 24.5 pounds, setting a new world record for a Japanese koi fished with a bow.

June 2023

Seven koi fish were added to the pond at Ashland Japanese Garden. The renovated garden reopened in October 2023, following a two-year closure.

Growth of Online Sales Channels

As e-commerce grows, buying koi fish is made easier, giving collectors and enthusiasts access to a wide variety of koi fish. With only a few clicks on internet platforms, koi fish can be purchased anywhere in the world, which propels the market growth.

Growth of the Aquaculture Sector

By offering regulated conditions for the rearing of ornamental fish, aquaculture growth promotes koi breeding. By satisfying growing consumer demand, this expansion boosts the growth of the market and provides hobbyists and collectors with reliable, premium koi fish.

Growing Interest in Ornamental Fish

Koi fish are prized for their vivid hues and beautiful appearance, especially in ponds and aquariums. With more individuals seeking these distinctive, vibrant additions amid the rising interest in owning beautiful fish, the koi fish market value is increasing.

Technological Developments in Breeding

Advanced breeding methods increase the diversity and quality of koi, making them more palatable and affordable. As rare koi variants become more accessible, these developments draw in more fans and increase demand in the market for ornamental fish.

Cultural Significance and Symbolism of Koi

Koi are said to symbolise wealth, tenacity, and good fortune, especially in Asian cultures. As more individuals adopt koi fish for decorative and symbolic purposes in their homes and gardens, their cultural significance increases demand worldwide.

Global Koi Market Trends

The increasing demand for ornamental fish, particularly in Asian and Western nations, is fuelling the market's robust expansion. Market demand is also increased by the symbolic value of koi fish, which stands for resilience and wealth. Furthermore, advanced breeding methods and better aquaculture procedures are raising the quality, variety, and availability of koi, making them more desirable to collectors and enthusiasts around the world. As per the koi market analysis, there is an expansion of internet sales channels, which has made koi purchasing easier and made a variety of koi varieties available to a worldwide audience. As consumers' interest in koi sourced ethically and sustainably grows, so do sustainable and ethical breeding methods.

Global Koi Industry Segmentation

The report titled “Global Koi Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Type

• Kohaku
• Taisho Sanke
• Showa Sanke
• Others

Breakup by Size

• Small
• Medium
• Large

Breakup by Application

• Residential
• Commercial
• Retail

Breakup by Distribution Channel

• Online
• Offline

Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Global Koi Market Share

Based on the distribution channel, the market is segmented into offline and online. The online segment is projected to grow at a CAGR of 16.7% during the forecast period of 2025-2034. The growth of internet channels has increased accessibility to koi fish purchases, enabling consumers all over the world to easily peruse and purchase koi and fuelling the koi market growth.

Leading Companies in the Global Koi Market

Market players are focusing on ethical production practices to gain a competitive edge in the koi market.

Sakai Fish Farm Co., Ltd.

Sakai Fish Farm Co., Ltd. was founded in Mihara, Hiroshima, Japan, in 1890. The company focuses on producing premium Nishikigoi (koi). It has more than 120 years of experience and is known for creating Kohaku and Sanke types of the highest calibre.

Kodama Koi Farm

Kodama Koi Farm is a well-known importer and breeder of Japanese koi, established in 1967 and headquartered in Mililani, Hawaii, United States. It provides hobbyists with educational materials and a large assortment of premium koi.

Omosako Koi Farm Co., Ltd.

Omosako Koi Farm Co., Ltd. was founded in 1960 and is situated in Kure, Hiroshima, Japan. The company specialises in raising the black and white koi variation Shiro Utsuri and is known for creating koi of outstanding quality.

Kloubec Koi Farm

Kloubec Koi Farm, one of the biggest koi farms in the United States, was established in 1981 and is situated in Amana, Iowa, United States. With an emphasis on health and vivid colouring, it raises and distributes premium koi.

Other major players in the koi market are Shanghai Wanjin ornamental fish breeding, Ltd., Aquatic Wholesale Group, and Koi Water Barn ltd., among others.